The Finding Aid of the Southern California Wine and Wine Industry Ephemera
Collection 0013
Rob Strauss, Elainna-Marie Herrera, and Alex Dan
The processing of this collection and the creation of this finding aid was funded
by the generous support of the National Historical Publications and Records
Commission.
California State Polytechnic University, Pomona. Special Collections and
Archives
October 2018
3801 West Temple Avenue
Pomona, CA 91768
speccollections@cpp.edu
909-869-3775
Title: Southern California Wine and Wine Industry Ephemera Collection
Collector:
California State Polytechnic University, Pomona. Special
Collections and Archives
Identifier/Call Number: 0013
Contributing Institution:
California State Polytechnic University, Pomona. Special Collections and
Archives
Language of Material:
English
Physical Description:
13.75 Linear Feet
(6 boxes, 19 flat file folders)
Date (inclusive): circa 1878-2013
Abstract: The collection
contains pamphlets about wineries and wine regions in Southern California and Mexico; wine
groups; and wine activities; wine lists from restaurants; postcards about wineries,
vineyards, and grapevines; clippings about wineries and letterheads from wineries;
advertisements for historic wineries in Southern California; and posters of wineries and
California wine regions.
Sponsor
The processing of this collection and the creation of this finding aid was funded by the generous support of the National
Historical Publications and Records Commission.
Conditions Governing Access
Advance notice required for access.
Conditions Governing Use
Unpublished manuscripts are protected by copyright. Permission to publish, quote, or
reproduce must be secured from the repository and the copyright holder.
Preferred Citation
[Box/folder# or item name], Southern California Wine and Wine Industry Ephemera Collection,
Collection no. 0013, Southern California Wine and Wine Industry Collection, Special
Collections and Archives, University Library, California State Polytechnic University,
Pomona.
Immediate Source of Acquisition
The materials in the collection were gathered from Special Collections' Southern California
Wine and Wine Industry Collection files.
Arrangement
The collection is organized into the following series: Series 1. Pamphlets and Brochures;
Series 2. Postcards; Series 3. Clippings, Letterheads, and Business Cards; Series 4.
Advertisements and Programs; Series 5. Posters.
Processing Information
The collection was processed by Rob Strauss, Elainna-Marie Herrera, and Alex Dan in October
2018.
Scope and Contents
The collection contains pamphlets about wineries and wine regions in Southern California
and Mexico, wine associations, and wine activities; wine lists from restaurants; postcards
about wineries, vineyards, and grapevines; clippings about wineries and letterheads from
wineries; advertisements for historic wineries in Southern California; and posters of
wineries and California wine regions.
Related Materials
David Streeter Wine Ephemera Collection, Collection no. 0033, Southern California Wine and
Wine Industry Collection, Special Collections and Archives, University Library, California
State Polytechnic University, Pomona.
Gail G. Unzelman Collection of Historic Winery Photographs, Stationery, and Postcards,
Collection no. 0027, Southern California Wine and Wine Industry Collection, Special
Collections and Archives, University Library, California State Polytechnic University,
Pomona.
Southern California Wine and Wine Industry Label and Bottle Collection, Collection no.
0012, Southern California Wine and Wine Industry Collection, Special Collections and
Archives, University Library, California State Polytechnic University, Pomona.
Southern California Wine and Wine Industry Oral History Collection, Collection no. 0024,
Southern California Wine and Wine Industry Collection, Special Collections and Archives,
University Library, California State Polytechnic University, Pomona.
Southern California Wine and Wine Industry Realia Collection, Collection no. 0084, Southern
California Wine and Wine Industry Collection, Special Collections and Archives, University
Library, California State Polytechnic University, Pomona.
Southern California Wine and Wine Industry Photograph Collection, Collection no. 0012,
Southern California Wine and Wine Industry Collection, Special Collections and Archives,
University Library, California State Polytechnic University, Pomona.
Subjects and Indexing Terms
Wineries--California
Wine Industry--California
Ephemera
Postcards
Pamphlets
Posters
box 1-2,
5
Series 1: Pamphlets and Brochures
circa 1934-2013
Scope and Contents
The series contains pamphlets, brochures, recipe books, and wine lists from past and
current wineries and wine associations in Southern California; and events and activities
related to wine.
Arrangement
The series is arranged alphabetically by folder title.
box 1
Belle Marie Winery - Pamphlets
circa 2004
box 1
Bernardo Winery - Pamphlet
before 2013
box 1
Bohemian Distributing Company, Limited - Price List
1934 July 2
box 1
Bono's Restaurant - Wine List
before 2013
box 1
Brookside Vineyard Company - Pamphlets and Dictionary of Wine
Terms
before 1985
box 1
Callaway Vineyard and Winery - Pamphlet
circa 2007
box 1
Cucamonga Wine District - Pamphlets
circa 1951-1959
box 1
D and D Ballooning - Wine County Balloon Flights - Handbill
before 2013
box 1
Destination Temecula - Wine Country Tours - Handbill
before 2013
box 1
Discover Baja California - Wine Country - Pamphlet
circa 2007
box 1
Doffo - Handbill
before 2013
box 1
Ferrara Winery - Handbill
circa 1971-2011
box 1
Filsinger Vineyards and Winery - Pamphlets
circa 1980
box 1
Fruit Industries Limited - Booklet
1934
box 1
Golden Park Winery - Pamphlet
circa 1905
box 1
Guasti California - Pamphlet
2003
box 1
Hacienda Guadalupe - Handbill
2008
box 1
Italian Vineyard Company - Pamphlets and Booklets
circa 1920-1933, 2004
box 5
Italian Vineyard Company - Brochure (Photocopy)
circa 1920-1930
Scope and Contents
A brochure for the Italian Vineyard Company is written in Italian and was intended to
promote the winery in Italy during Prohibition. An English language translation from
2004 accompanies the brochure.
box 1
I.V.C. Wines (Canada Dry) - Booklet
after 1940
box 1
La Casa Vieja - Pamphlet
before 2013
box 1
Little Joe's Italian Restaurant - Wine List
before 1980
box 1
Miramonte Winery - Pamphlet for Charity Golf Tournament
2003
box 1
Mount Palomar Winery - Pamphlets
2003
box 1
Oak Mountain Winery - Pamphlets
2008
box 1
Orfila Winery - Pamphlets
before 2013
box 1
Padre Vineyard Company - Brochure
1939
box 1
Pechanga Resort and Casino - Flyer
2008 February
box 1
Ponte Family Estate - Brochure
2002
box 1
Rancho de Philo Winery - Flyer
circa 2010
box 1, box 5
Regina Winery - Pamphlet
circa 1967
box 2
San Antonio Winery - Pamphlets
circa 1980-2003
box 2
San Diego County Vintners Association - Pamphlets
before 2013
box 2
San Diego Wine Country - Pamphlets
before 2013
box 2
San Diego Wine and Culinary Center - Handbill
before 2013
box 2
Santo Tomas - Pamphlets
circa 2007
box 2
Temecula Hills - Pamphlets
before 2013
box 2
Temecula Valley Balloon and Wine Festival - Handbill
2002
box 2
Temecula Valley - The Grapeline Wine Country Shuttle - Pamphlets
before 2013
box 2
Temecula Valley Southern California Wine Country
2010
box 2
Temecula Valley Wine Country - Pamphlets
2010
box 2
Temecula Valley Winegrowers Association - Pamphlets
2001-2008
box 2
Temecula Valley Vintners Association - Pamphlets and Flyer
1997-1999
box 2
Thomas Vineyards - Pamphlet
circa 1967-1985
box 2
Virginia Dare Wine - Garrett and Company - Pamphlets
circa 1940-1955
box 2
Wiens Family Cellars - Pamphlets
before 2013
box 2
Wine Advisory Board - Booklet
circa 1940-1946
box 2
Witch Creek Winery - Pamphlets
before 2013
box 3
Series 2: Postcards
circa 1906-2013
Scope and Contents
The series contains postcards about wineries and wine activities in Southern California
and postcards about Southern California missions. The missions have a long history of
growing grapes and producing wine. The postcard publishers represented in the series
include the W.M. Cline Company, M. Rieder, Frasher's Incorporated; and Edward H.
Mitchell.
Arrangement
The collection is arranged alphabetically by folder title.
box 3
Assumption Abbey Wines
circa 1950-1970
box 3
Bernardo Winery
before 2013
box 3
Brookside Vineyard Company
before 1986
box 3
Buena Vista
circa 1907-1940
box 3
California Grape Juice Company
before 1952
box 3
California Wine Industry
circa 1928-1952
box 3
California Vineyards
circa 1910-1938
box 3
Callaway Vineyard and Winery
before 2013
box 3
Chaffey Community Art Association - Cucamonga-Guasti Area Wineries and
Vineyards: Past and Present
2006
box 3
Delicato Vineyards
circa 1960-1980
box 3
Escondido Grape Day
before 2013
box 3
Escondido Grape Day - John J. Johnston Jr. Vineyard
circa 2010
box 3
Father Junipero Serra
before 1960
box 3
Garrett and Company
1912 June 14
box 3
Gold Seal Urbana Winery
before 1980
box 3
Guasti Blessing of the Grape Festival
before 1980
box 3
Guild Wine Company
circa 1960-1970
box 3
Historic Preservation Symposium
2003
box 3
Italian Swiss Colony
1939-1940
box 3
Italian Vineyard Company
circa 1915-1930
box 3
Maurice Car'rie Winery
2005
box 3
Mount Palomar Winery
circa 1984-2013
box 3
National Wine Week
before 2013
box 3
Padre Vineyard Company
circa 1936-2001
box 3
Rancho Cucamonga
before 2013
box 3
Regina Winery
circa 1960-1970
box 3
San Antonio de Pala Mission
circa 1940-1950
box 3
San Antonio Winery
circa 1960-1980
box 3
San Diego de Alcala Mission
before 1955
box 3
San Gabriel Mission
circa 1937-1952
box 3
San Gabriel Old Giant Grape Vine
before 1952
box 3
San Juan Capistrano Mission
before 1952
box 3
San Luis Rey Mission
before 1952
box 3
San Segundo D'asti Church
circa 1940-1950
box 3
Santa Barbara Mission
circa 1906-1952
box 3
Santo Tomás Winery
circa 2000-2013
box 3
Sierra Madre Vintage Company
1907
box 3
Temecula Valley Wine Country
before 2013
box 3
The Pleasant Valley Wine Company
before 2013
box 3
Thomas Vineyards
before 1985
box 3
Thornton Winery
before 2014
box 3
"'Where the Moonshines' - A Genuine Mountain Still"
circa 1938-1952
box 3
Wilson Creek Winery
before 2013
box 3
Wine In California
circa 1940-1970
box 4-6, Oversize Flat File 1, drawer 1
Series 3: Clippings, Letterheads, and Business Cards
circa 1878-1960, 1986-2010
Scope and Contents
The series contains wine-related clippings from publications, letterheads and billheads
from wineries, and business cards.
Arrangement
The subseries is arranged alphabetically by folder title in the finding aid but does
not reflect physical arrangement.
box 4
Billheads - Chas. Stern & Sons
1898-1899
box 4
Business Cards - Paul Hofer
before 1970
box 4
Business Cards - Menghini, Michael and Tony (Menghini Winery)
before 2013
box 4
Business Cards - Tibbetts, Janine and Alan (Rancho de Philo
Winery)
circa 2007
Oversize Flat File 1, drawer 1, folder 1
Clippings - Baily Winery (Photocopies)
1986-1989
Oversize Flat File 1, drawer 1, folder 2
Clippings - Cilurzo Vineyard and Winery (Photocopies)
1981-1996
Oversize Flat File 1, drawer 1, folder 3
Clippings -
Colton Daily Courier - John B. Lafourcade
(Photocopy)
1941 October 7
box 4
Clippings -
The Country Review - Wine and Dine
2010 August-November
box 5
Clippings -
Cucamonga Valley's Grapevine Press
1998 October
box 6
Clippings -
Fortune - Wines of the United States Map and Guasti
Photographs
1934 February
Oversize Flat File 1, drawer 1, folder 4
Clippings -
Harper's Weekly - "Vintage in California"
Illustration
1878
Scope and Contents
The clipping features an illustration of men working on wine presses.
box 4
Clippings -
Inland Valley Daily Bulletin
2013 March 26
Oversize Flat File 1, drawer 1, folder 5
Clippings -
Inland Valley Daily Bulletin - "Colorful Book
Navigates Wine Odyssey" by Gino Filippi
2002 February 13
Oversize Flat File 1, drawer 1, folder 5
Clippings -
Inland Valley Daily Bulletin - "Old Vines, New
Times"
1998 October 18
Physical Description: (Two original
copies and one photocopy)
Oversize Flat File 1, drawer 1, folder 5
Clippings -
Inland Valley Daily Bulletin - "Preserving Wine
History"
1998 March 8
Oversize Flat File 1, drawer 1, folder 5
Clippings -
Inland Valley Daily Bulletin - "Spirit of the Vine
Still Alive"
1998 October 19
Physical Description: (Two original
copies and one photocopy)
box 5
Clippings -
Inland Valley Daily Bulletin - "A Tradition in
Transition"
1999 March 1
box 5
Clippings -
Inland Valley Daily Bulletin - "Wine History Exhibit
Chronicles Past, Present of Vintners"
2006 October 6
box 5
Clippings -
Long Beach Press Telegram (Photocopy)
1999 March 14
box 4
Clippings -
Los Angeles Times
2000 February 21
Oversize Flat File 1, drawer 1, folder 6
Clippings - Mt. Palomar Winery (Photocopies)
1991-1997
box 4
Clippings -
Nature and Science for Young Folks with Information
about "The Big Grapevine" (Photocopy)
1906 June
Oversize Flat File 1, drawer 1, folder 7
Clippings -
Press-Enterprise - "Vintage Vines" (Two
copies)
1999 October 10
box 5
Clippings -
Rancho Magazine - Bernardo Winery
Advertisement
2003 October
box 5
Clippings -
Rancho Magazine - "Meet Alta Loma's Master Sherry
Maker"
1990 November 14
Scope and Contents
The article is about Philo Biane.
box 5
Clippings -
San Bernardino Sun
1944 October 1
Scope and Contents
The file features a section of the 50th anniversary issue of the
San Bernardino
Sun
with articles and pictures of the Italian Vineyard Company and
Cucamonga-area wineries.
Oversize Flat File 1, drawer 1, folder 7
Clippings -
San Bernardino Sun-Telegram - "Fruit Industries
Serve Vineyards Covering Around 4,000 Acres in Cucamonga District" (Enlarged
Photocopy)
1950 December 3
box 6
Clippings -
The San Francisco Merchant
1888 March 30
box 6
Clippings -
South Coast Wine
1997 September
box 4
Clippings -
Wines and Vines - Fountain Winery
(Photocopy)
1957
box 4
Letterhead - Garrett & Company, Inc. (Virginia Dare)
before 1960
box 4
Letterhead and Envelope - Guasti, Cal. LLC
circa 2005
box 4-6
Series 4: Advertisements and Programs
circa 1920-2000
Scope and Contents
The series contains clipped print advertisements for Southern California wineries and
the California wine industry; cardboard stand-up advertisements; and recordings of
television and radio programs on the Regina Winery in Etiwanda, a community that became
part of Rancho Cucamonga in 1977.
Arrangement
The subseries is arranged alphabetically by folder title in the finding aid but does
not reflect physical arrangement.
box 4
Advertising Card - F. Chauvenet, Inc.
circa 1940-1960
box 5
Cardboard Advertisement - Guasti Brand
circa 1920-1940
box 5
Cardboard Advertisement - Virginia Dare (Garrett & Co.)
circa 1930-1950
box 6
Print Advertisements - California Wines
circa 1940-1970
box 6
Print Advertisements - I.V.C. Wines
circa 1943-1945
box 6
Print Advertisements - Virginia Dare (Garrett & Co.)
circa 1940-1957
box 4
Print Advertisements - Virginia Dare (Garrett & Co.)
(Photocopy)
1935-1936
box 4
Publicity Illustration - Robert Mondavi Winery at Disney's California
Adventure.
circa 2000
box 4
Radio Program -
Regina Fiesta
1941
Physical Description: (One
audiocassette)
box 4
Television Program -
The Regina Story
1963
Physical Description: (One
videocassette)
box 5
Wine Bottle Bags - Temecula Valley Wine Country
before 2013
Oversize Flat File 1, Drawer 1-2
Series 5: Posters
circa 1946-2013
Scope and Contents
The series contains posters about the California wine industry, the state's wine
regions, and international wine regions; posters with paintings of wineries and
vineyards; and posters about the Temecula Valley wine region.
Arrangement
The series is arranged alphabetically by folder title.
Oversize Flat File 1, drawer 1, folder 8
California Wine
1997
Physical Description: (Two
posters)
Oversize Flat File 1, drawer 1, folder 9
California Wine Maps
circa 1960-2001
Physical Location: (Six
posters)
Oversize Flat File 1, drawer 1, folder 10
Cucamonga Valley Viticultural Map (Photocopy)
before 2013
box 5
George Ferrara Winery (Photocopies)
before 2013
Physical Description: (Two
copies)
Oversize Flat File 1, drawer 1, folder 11
International Wine Regions
1970-2008
Oversize Flat File 1, drawer 1, folder 12
Kansas State Historical Society - Carrie Nation
circa 2004
Oversize Flat File 1, drawer 1, folder 13
Making Wine
2009 July 6
Physical Description: (Three
posters)
box 5
"Meet the Winemaker" Thornton Winery
after 1987
Oversize Flat File 1, drawer 1, folder 14
Rancho Cucamonga Silver Anniversary with Virginia Dare Winery
Illustration
2002
Oversize Flat File 1, drawer 2, folder 15
"Roads to Romance" Maps of Southern California
1946, 1963
Physical Description: (Two
posters)
Oversize Flat File 1, drawer 2, folder 16
Temecula Valley
circa 1983-2013
Oversize Flat File 1, drawer 2, folder 17
"Tight Barrels" - The Cooperage Industries of America, Inc.
(Photocopy)
circa 1960-1980
Oversize Flat File 1, drawer 2, folder 18
Wine Grapes
circa 1996-2013
Oversize Flat File 1, drawer 2, folder 19
Winery Paintings
circa 1985-2013
