Early twentieth century advertising ephemera and trade literature collection Mss 327

Finding aid prepared by Wyatt Young
UC Santa Barbara Library, Department of Special Collections
University of California, Santa Barbara
Santa Barbara, California, 93106-9010
Phone: (805) 893-3062
Email: special@library.ucsb.edu; URL: http://www.library.ucsb.edu/special-collections

Title: Early twentieth century advertising ephemera and trade literature collection
Identifier/Call Number: Mss 327
Contributing Institution: UC Santa Barbara Library, Department of Special Collections
Language of Material: English
Physical Description: 0.2 linear feet (1 box)
Date: 1899-1946
Abstract: The collection consists advertising, trade, and catalogs from the early twentieth century.
Language of Materials: The collection is in English.

Access Restrictions

The collection is open for research.

Use Restrictions

Copyright has not been assigned to the Department of Special Collections, UCSB. All requests for permission to publish or quote from manuscripts must be submitted in writing to the Head of Special Collections. Permission for publication is given on behalf of the Department of Special Collections as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which also must be obtained.

Scope and Content

Included in this collection are historical and instructional pamphlets on home decorating, food recipes, California vineyards establishment, floral arrangement techniques, sewing pattern catalogues, a cinema house program, a color wheel for coordination of outfits based on hair and skin complexion, a turn-of-the-century French wine list, and a vacation brochure for then-named Boulder Dam. Also included in this collection is an informational pamphlet intended for the persuasion of voting legislation by the Petroleum Industry, a photographic literature magazine on World War II camera capabilities, and Lucky Strike Tobacco party favors. The collection serves as a intersection of everyday life with ubiquitous visual culture and consumerism.

Preferred Citation

[Identification of Item], Early twentieth century advertising ephemera and trade literature collection, Mss 327. Department of Special Research Collections, UC Santa Barbara Library, University of California, Santa Barbara.

Subjects and Indexing Terms

Consumption (Economics) in art
Printed ephemera--United States
Trade catalogs

Box 1, Folder 1

"Boulder Dam Visitor Brochure," Union Pacific Railroad Company, Pre-1946

Box 1, Folder 2

"From Vineyard To Consumer," F. Korbel Brothers pamphlet, circa 1910

Box 1, Folder 3

"Great Moments Of The War," Graflex Cameras magazine, circa 1946

Box 1, Folder 4

"Happygoluckies," Lucky Strike Tobacco Bridge favors and placeholders, circa 1930s

Box 1, Folder 5

"Sugar Loaf Sue's Recipes," Advertising pamphlet, circa 1920s

Box 1, Folder 6

"Suggestions For The Home," Interior Design pamphlet from the H.B. Graves Co., circa 1915-1920

Box 1, Folder 7

"Taylor System Of Color Harmony," Color palette wheel, circa 1924

Box 1, Folder 8

"The Clean Up," Petroleum pamphlet, circa 1933

Box 1, Folder 9

"The Florist And His Art," Zieger Flower Company, Pittsburgh, circa 1900

Box 1, Folder 10

Graumann's Chinese Theater program for "Hollywood Review Of 1929," circa 1929

Box 1, Folder 11

McCall Company fashion catalogue, circa 1899

Box 1, Folder 12

Pavillon Chinois restaurant wine list, circa 1900s

Scope and Content

Parisian wine list for the Pavillon Chinois restaruant dating back to 1878 Paris World's Fair. Menu most likely from early 1900s, contains extensive list of nineteenth century wines.