Description
The Fiesta del Pacifico was a short lived civic festival presented in Balboa Park and adjacent communities. Seeking to create
a nationally significant exposition, it was initiated by the Chamber of Commerce in 1949, after a pitch from veteran festival
promoter and publicist Clyde Vandeberg. The organization was renamed and reincorporated as the California World Progress Exposition
(CWPE) in 1950. Originally planned for 1953, it was derailed by the war in Korea. In 1955 it was again reorganized as the
Fiesta del Pacifico. The first of the festivals occurred in 1956, and subsequently in 1957 and 1958. By 1959, with lessening
interest by the subscribers and dropping numbers of attendees, the organization and the festival folded.