Guide to the Armando Valdez Papers M0496
Department of Special Collections and University Archives
1989; 2019; revised in 2022
Green Library
557 Escondido Mall
Stanford 94305-6064
specialcollections@stanford.edu
Language of Material:
English
Contributing Institution:
Department of Special Collections and University Archives
Title: Armando Valdez papers
Creator:
Valdez, Armando
Identifier/Call Number: M0496
Identifier/Call Number: 3475
Physical Description:
8 Linear Feet
(14 boxes)
Date (inclusive): 1965-2005
Abstract: Armando Valdez was Associate Director of the Center for Chicano Research at Stanford University before becoming a consultant
for communication, education, and heatlh, and is an active socio-political leader in the Mexican American community of the
San Francisco Bay Area. He has worked with technology access and its use in education and outreach.
Biographical / Historical
Armando Valdez, born January 2, 1944, received his bachelor's degree in Sociology from San Jose State College in January 1967.
Valdez was a work-study student in the Economic Opportunity Program and in 1965 he was assigned to coordinate a special summer
program in the Physics Department of Stanford University designed to recruit Mexican Americans high schoolers in Santa Clara
County. That summer he also drafted a proposal and negotiated an On-The-Job Training (OJT) Program with the US Department
of Labor to establish a San Jose Mexican American Opportunities Center that opened in July 1966.
Between 1965 to 1965 his assignment was to organize a group of San Jose residents to participate in a broad based effort that
later resulted in the establishent of a City Housing Authority. That year, he also founded Student Initiative (SI) at San
Jose State, a student organization dedicated to developing Mexican American student leadership.
In 1966, Valdez cofounded the LA CAUSA Center (Latin American Community Action to Uplift Student Activities), an educational
clearinghouse for Chicano youth in Oakland, California, where he also served as Director. LA CAUSA was a center of recreational
activities for, and provided college counseling to Chicano youth. In 1969-1972, he was Chairman of the Board of La Causa Publications,
a non-profit publishing and distribution center for Chicano educational materials. Later, he was Project Coordinator of Southwest
Network in Hayward, an organization that conducted policy research and acted as a clearinghouse and technical support service
to developing institutions.
After receiving his PhD from the Department of Communications at Stanford University in 1979, with a dissertation on "Socialization
Influences of Television Commercials on Preschool-Age Children," Valdez served as Associate Director of the Center for Chicano
Research.
Around 1990, he left academia and founded Valdez and Associates, a communication consulting practice, to explore approaches
for reaching low-income, language minorities, and other marginalized populations, a career that developed into HealthPoint
Communications.
Scope and Contents
Series 1-9 consist primarily of records for the organizations and activities Dr. Valdez directed between 1965 and 1977. These
are related to his activities in promoting Mexican American and Chicano achievement in education and political leadership
in the Spanish-speaking community. They include: Student Initiative, San Jose State College; Fruitvale Action Committee,
Oakland; LA CAUSA, Oakland; and Southwest Network, Hayward.
Series 10 contains a survey report for Latino Nonprofit Organizations in the San Francisco Bay Area.
Series 11-14 includes reports, publications, and other papers collected during or generated from Valdez's academic and professional
career as a PhD student, Associate Director of the Stanford Center for Chicano Research, and as a consultant and president
of Valdez and Associates (later HealthPoint Communications). Audiovisual material relating to such issues as health, violence
prevention, and foster youth was generated during the latter period.
The collection also contains hard drives and a laptop, with captured files.
Preferred Citation
[identification of item], Armando Valdez Papers (M0496). Dept. of Special Collections and University Archives, Stanford Libraries,
Stanford, Calif.
Conditions Governing Access
Open for research. Note that material must be requested at least 36 hours in advance of intended use.
Born-digital material is not available in original format, and must be reformatted to a digital use copy.
Conditions Governing Use
While Special Collections is the owner of the physical and digital items, permission to examine collection materials is not
an authorization to publish. These materials are made available for use in research, teaching, and private study. Any transmission
or reproduction beyond that allowed by fair use requires permission from the owners of rights, heir(s) or assigns.
Immediate Source of Acquisition
Gift of Armando Valdez, 1985 and 2014. Accessions 1985-002, 2014-106, 2014-107, and 2015-016.
Subjects and Indexing Terms
Mexican Americans -- Biography
Telecommunication
Education.
Series I. Biographical data and personal information
Box 1, folder 1
Resume, ca. 1967, 1974 2311876
Box 1, folder 2
Personal letters 2311877
1967
Series II. Book Reviews by Armando Valdez
Series III. Organization Records: Student Initiative, San Jose City College, California
1965-June 1967
Biographical / Historical
Student Initiative (SI) was an organization established in June 1966 at San Jose State College. The membership consisted of
young adults, mainly students, dedicated to providing services to further the education development of the Spanish speaking
community, and particularly to cultivating leadership and responsibility. It was open to part-time and full-time students
and faculty.
Box 1, folder 7
Constitution ca. 1966 2311882
Box 1, folder 8
Minutes and agenda Jun 28, 1966 2311883
Box 1, folder 9
Correspondence Outgoing April 1966- June 1967 2311884
Box 1, folder 10
Correspondence Incoming November 1965- August 1966 2311885
Box 1, folder 11
Correspondence Incoming August 1966- April 1967 2311886
Box 1, folder 12
Correspondence re: advisers 1965 2311887
Box 1, folder 13
Leaflets and news releases 1965-1966 2311888
Box 1, folder 14
Newsletters, mock- up, n.d. [1966?] 2311889
Box 1, folder 15
Agreement of assistance, E.O.C. 1966 2311890
Box 1, folder 16
Misc. Bulletin Board Leaflets 2311891
Box 1, folder 17
Precollege Demonstration Program 2311892
Series IV. Organization Records: Fruitvale Action Committee, Oakland, California
1967
Biographical / Historical
The grassroots, non-profit, non-partisan organization in Oakland was formed in 1967 to help solve community problems. It was
dedicated to encouraging residents in Target Area C (Fruitvale).
The Fruitvale Area Service Center, 1470 Fruitvale Avenue, provided employment services, legal aid, family and health services,
and other social serviced funded by the Office of Economic Opportunity.
Box 1, folder 18
By-laws, committee members, and minutes 2311893
Series V. Organization Records: LA CAUSA, Oakland, California
1966-1973
Box 1, folder 19
Proposal for LA CAUSA 2311894
Box 1, folder 20
LA CAUSA Purpose and Goals 2311895
Box 1, folder 21
By-Laws, May 19, 1967 2311896
Box 1, folder 22
Personnel Policy, 1967 2311897
Box 1, folder 23
Quarterly Report, Sept- Nov 1967 2311898
Box 1, folder 24
Minutes 2311899
June 1967 - April 1968
Box 1, folder 25
Agenda 2311900
June 1967 - May 1968
Box 1, folder 26
Accounts 2311901
Sept. 1967 - Nov. 1968
Box 1, folder 27
Director's report , January 9, 1968 and program timetable 2311903
Box 1, folder 28
LA CAUSA Counseling Materials, 1968 2311904
Box 1, folder 30
La Causa Resignation, 1975 2311906
Box 1, folder 31
La Causa Publications 2311907
1971-1976
Series VI. Organization Records: Southwest Network, Hayward, California
1973-1977
Biographical / Historical
Southwest Network was formed July 1973 as a clearinghouse for research, publiscation, and distribution of information on Chicano
alternative education. The Network received initial funding from the Study Commission for Undergraduate Education and the
Education of Teachers (SCUEET), a national commission based at the University of Nebraska at Lincoln.
Coordinated by Gloria Chacon and Armando Valdez, the goal of the Network was to identify Mexican Americans who had been involved
in educational change around the country to establish contact with alternative education programs. They analyzed and documented
the Chicano experience in traditional education settings and the experiences of those who were developing alternative forms.
Their final goal was to disseminate this information to interested people.
Southwest Network was reorganized a non-profit educational corporation in 1974.
Box 2, folder 1
Administrative Structure 2311918
Box 2, folder 2
Description of Southwest Network 2311960
Box 2, folder 3
Correspondence outgoing 2311961
1975-1976
Box 2, folder 4
Correspondence incoming 1973-1977 2311920
Box 2, folder 5
National Latino Media Coalition Correspondence incoming 1973-1975 2311921
Box 2, folder 6
Proposal for a Communication Center 2311922
Series VII. El Calendario Chicano
1973-1977
Biographical / Historical
El Calendario Chicano was a calendar project developed by Armando Valdez and Felix Gutierrez and published by the Southwest
Network offering a chronology of Mexican American history and a showcase for original Mexican American art. Each year different
works submitted by artists in the Southwestern United States was chosen to be represented.
Box 2, folder 9
Calendario Art Correspondence 1975 2311925
Box 2, folder 10
Calendario Art Form Letter "B" 1976 2311926
Box 2, folder 11
Calendario Art Correspondence 1976 2311927
Box 2, folder 12
Calendario Art Form Letter "A" 1977 2311928
Box 2, folder 13
Calendario Schedule 1973 2311929
Box 2, folder 14
Calendario Schedule 1975 2311930
Box 2, folder 15
Monthly Planning Notes for 1977 Calendario 2311931
Box 2, folder 16
Calendario Corrections: Feb, April, Oct., undated 2311932
Box 2, folder 17
Calendario Corrections Jan-Dec, undated 2311933
Box 2, folder 18
Calendario Mock-up, 1974 2311934
Box 2, folder 19
Corrections and Deletions on 1974 Calendario 2311935
Box 2, folder 20
Calendario Artwork, 1975 2311936
Box 2, folder 21
Calendario Production 1975 2311937
Box 2, folder 22
Calendario Research 1973-1976 2311938
Box 2, folder 23
Calendario Monthly Highlights 1977 2311939
Box 2, folder 24
Calendario Artists Biographies 2311940
Box 2, folder 25
Calendario Shipment Log, undated 2311962
Box 2, folder 26
Calendario Complementary Copies Mailing List, undated 2311941
Box 2, folder 27
Calendario Order Forms, 1974 2311942
Box 2, folder 28
Calendario Advertisements 1974 2311943
Box 2, folder 29
Calendario Marketing 1975 2311944
Box 2, folder 30
Calendario Promotion 1975 2311945
Box 3, folder 1
Calendario Press Releases 1977 2311946
Box 3, folder 2
Calendario Flyers 1977 2311947
Box 3, folder 3
Calendario Expenses 2311948
1972
Box 3, folder 4
Calendario Estimates 1973 2311949
Box 3, folder 5
Calendario Financing 1974 2311950
Box 3, folder 6
Calendario Budget 1975 2311951
Box 3, folder 7
Calendario Record of Cost Actual 1977 2311952
Box 3, folder 8
Calendario Legal Action 2311953
1975-1976
Series VIII. Reports for Site Visits for the Akbar Foundation
1977
Scope and Contents
This series contains proposals, flyers, and other materials related to four organizations that Armando Valdez evaluated as
a consultant engaged to examine programs the AKBAR Foundation was funding.
Box 3, folder 9
Cannery Workers Committee June 1, 1974- July 25, 1977 2311954
Box 3, folder 10
National Land for People December 31, 1975- February 4, 1977 2311955
Box 3, folder 11
Colegio May 1976- March 1977 2311956
Box 3, folder 12
Bilingual Education April 25, 1977 2311957
Series IX. "Migrant Education: Harvest of Hope," San Jose, California
Scope and Contents
This series contains a poster and buttons that advertise an Elementary and Secondary Education Act (ESEA) program called "Migrant
Education: Harvests of Hoe."
Series X. Latino CBO Nonprofit Cohort Study
1993
Box 3, folder 13-14
Master File, Cohort Survey of Latino Nonprofit Organizations in the San Francisco Bay Area: Wave 2 - Fall 1993
Box 3, volume 15
Survey responses (with edits)
Series XI. Children and Television
1960-1981 (bulk 1970s)
Scope and Contents
The series contains papers on children and television, mostly dating to Valdez's PhD studies at Stanford.
Box 5, folder 1
"Television Households of Preschool Age Children: A Pilot Study," by Armando Valdez
1976
Box 5, folder 2
"Technological Change and the Mass Media" draft, by Edwin B. Parker
1970
Box 5, folder 3
"Development of Understanding of the Motivations for and Consequences of Television-Mediated Violence," by Aimée Dorr Leifer
and Donald F. Roberts
1971
Box 5, folder 4
Papers on children and television advertising
1970s
Box 5, folder 5
Papers on children's TV advertising
1974-1975
Box 5, folder 6
Papers on children and educational television
1970s
Box 5, folder 7
Papers on gender and television
1970s
Box 5, folder 8
Papers on children and society
1960, 1978
Box 5, folder 9
"Take a Lesson from TV: A PTST (Prime Time School Television) Elementary Curriculum Project"
1981
Box 5, folder 10
The Network Project
1972-1973
Box 5, volume 11
Measurement Error and the Analysis of Panel Data by David E. Wiley and Robert Hornik
1973
Box 6, volume 1
Social and Psychological Predictors of Information Seeking and Media Use
1967
Box 6, volume 2
KQED and its audience
1971
Box 6, volume 3
Research on the effects of television advertising on children
Box 6, volume 4
FTC staff report on television advertising
1978
Series XII. Collected media and technology papers
Box 6, folder 5
"Mass Communications"
1966
Box 10, folder 5
Cable Television Overview - FCC reports
1972
Box 6, folder 6
Research papers on communications
circa 1972-1973
Box 6, folder 7
"That Oriental Feeling," by Irvin Paik
1971
Box 6, folder 8
Minorities and the Media
1974
Box 6, folder 9
Window Dressing, US Commission on Civil Rights
1977, 1979
Box 7, volume 1
"Communications Research & Publications"
1979
Box 7, folder 2
Telephones in Administrative Fair Hearings
1979
Box 7, folder 3
Papers on infrastructure
1980s
Box 7, folder 4
Papers on information technology
1980s
Box 7, folder 5
Papers on telecommunications and language
1980s
Box 7, folder 6
Telecommunications policies
Box 7, folder 7
"California's Technological Future"
1982
Box 7, folder 8
"Access to Orbit: After the 1985 ITU Space WARC"
1986
Box 7, folder 9
NTC/NCT newsletter
1986-1987
Box 7, folder 10
"Media Use, Reliance and Active Participation"
1987
Box 7, folder 11
Gannet Center for Media Studies
1987
Box 7, folder 12
Aspen Institute Communications and Society Forum Report
1987-1989
Box 7, folder 13
Union for Democratic Communications
1989
Box 7, folder 14
Task Force on National Minority Programming
1989
Box 7, folder 15
Papers on infrastructure
1990s
Box 8, folder 1
Universal service
1983, 1990s
Scope and Contents
Also includes papers written or prepared by Valdez.
Box 8, volume 2
Professor Vicente Rafael Fall 1990 COMM/GRAD 296 Communication Research reader
Box 8, volume 4
"Latinos in California's News Media: A status report"
September 21, 1990
Box 8, volume 5
Electronic Networking for Nonprofit Groups by Tom Sherman
1991
Box 8, volume 6
News Watch: A critical look at coverage of people of color
1994
Box 8, volume 7
"California SB 600 Task Force Telecommunications Infrastructure for K-12 Schools and Public Libraries"
December 1995
Box 8, folder 8
Education technology
1995-1996
Box 8, folder 9
TIME magazine visions 21
2000
Box 8, folder 10
"The Digital Divide and Implications for Native American Children," by Lenora Hudson and Diane Graham
2000
Box 8, folder 11
"The Local Television News Media's Picture of Children"
2001
Box 9, volume 1
Minority Businesses' Use of Internet Technology: A Preliminary Case Study of Large Firms
2001
Box 9, folder 2
"The Effects of Electronic Media on Children Ages Zero to Six"
January 2005
Television and social behavior : reports and papers
1972
Scope and Contents
v. 1. Media content and control; v. 2. Television and social learning; v. 3. Television and adolescent aggressiveness; v.
4. Television in day-to-day life : patterns of use; v. 5. Television's effects : further explorations.
feed/back magazine
Summer 1979
Wired magazine
October 1999
Yahoo! Internet Life magazine
November-December 2001
Communication and Development in China
1976
Listening to the Future: Cable Audio in the 80s
1982
TV Coverage of the Oil Crises: How Well was the Public Served?
1982
Scope and Contents
Volume 1: A Qualitative Analysis; Volume 2: A Quantitative Analysis
Communicating with Children through Television
1974
International Symposium of Communication: Technology, Impact and Policy
Scope and Contents
2 volumes
Direct-to-Home Satellite Broadcasting for Canada
1983
Telecommunications and Latinos: An Assessment of Issues and Opportunities, edited by Armando Valdez
1985
An Asian American Internet Guide, compiled and edited by Wataru Ebihara
1995
From the Printed Page (Interpretation Assignment Handbook), by Melvin R. White
1964
In Search of Diversity Symposium on Minority Audiences and Programming Research: Approaches and Applications
1981
Expanding the Reach and Impact of Consumer E-Health Tools
June 2006
Television and the Human Behavior: A Guide to the Pertinent Scientific Literature
June 1975
Television and Human Behavior: The Key Studies
June 1975
Television and Human Behavior: The Research Horizon, Future and Present
June 1975
Series XIII. Valdez and Associates ; HealthPoint Communications
1990-2004
Box 9, folder 3
CIOF (Computers in Our Future)
1990s
Box 9, folder 4
"Media Initiatives for the 1990s"
1990
Box 9, folder 5
Racial Images in the Mass Media project - letter
1990
Box 9, folder 6
CFEE (California Foundation on the Environment and the Economy)
Box 9, folder 7
empty folders - Alliance for Public Technology and SeniorNet
Box 9, folder 8
Aspen Conference: Electronic Townhall Meeting
1992
Box 9, folder 9
Multicultural Programming Board and Minority Consortia
1993
Box 9, folder 10
Technology Conference/Meeting Agendas
1995
Box 9, folder 11
Benton.NTIA Up for Grabs Conference
1996
Box 9, folder 12-13
CTCNET EDC - Center Start-Up Manual
1997
Box 9, folder 14
"Approaching 2001: A Community Perspective on Education Technology"
June 1997
Box 9, folder 15
California Telecommunications Policy Forum white papers
1997-1998
Box 10, volume 1-2
"Survey of California Households Eligible for Universal Lifeline Telephone Service"
October 2001
Series XIV. Media
1990s-2000s
Scope and Contents
Tapes and CDs created by Valdez and Associates and HealthPoint Communications as part of educataional outreach and public
awareness campaigns.
Box 12
BC Demo
1999
Physical Description: 1 CD
Box 12
Violence Prevention PSA's
Physical Description: 2 Audio CDs, 1 Betacam
Box 12
VMC - Violence Prevention - Focus Groups on Elderly Abuse
1999
Physical Description: 1 VHS cassette
Box 12
Elder Abuse Public Awareness Campaign
Physical Description: 1 VHS cassette, 1 Betacam
Box 12
Elder Abuse Public Service Campaign
2002
Physical Description: 1 Betacam
Box 12
Latino Foster Care Outreach Project
Physical Description: 1 VHS cassette
Box 12
Breast Cancer Education Kiosk
Physical Description: 4 VHS cassette, 1 Betacam
Box 12
Foster Care PSAs
Physical Description: 10 CDs
Box 13
Graphics
2002
Physical Description: 5 zip drives
Box 13
FSNEP Modules Dietary Guidelines
2002
Physical Description: 1 floppy disk
Box 13
Nutrition
Physical Description: 3 minitape, 3 Betacam
Box 13
Elder Abuse
Physical Description: 1 VHS cassette
Box 13
Media 360 Demo Tape
2003
Physical Description: 1 VHS cassette
Box 13
Violence Prevention PSAs
circa 2001
Physical Description: 5 Betacam, 1 VHS cassette
Box 13
Elder Abuse
Physical Description: 1 VHS cassettes
Box 13
Breast Cancer Education Kiosk
Physical Description: 2 VHS cassettes
Box 13
Abuse Spots
Physical Description: 1 VHS cassette
Box 13
Durazo Communications Collaboration with Child Abuse Proposal
1999
Physical Description: 1 VHS cassette
Box 13
Foster Care
circa 2000
Physical Description: 5 VHS cassette, 1 Betacam
Box 13
HPV
Physical Description: 4 DVCPRO cassette
Box 13
Box of 13 cassette tapes concerning youth, foster care, etc.
Box 14
Cervical cancer
Physical Description: 4 optical discs, 10 Betacam
Box 14
unidentified project
Physical Description: 23 Betacam