Guide to the Armando Valdez Papers M0496

Department of Special Collections and University Archives
1989; 2019; revised in 2022
Green Library
557 Escondido Mall
Stanford 94305-6064
specialcollections@stanford.edu


Language of Material: English
Contributing Institution: Department of Special Collections and University Archives
Title: Armando Valdez papers
Creator: Valdez, Armando
Identifier/Call Number: M0496
Identifier/Call Number: 3475
Physical Description: 8 Linear Feet (14 boxes)
Date (inclusive): 1965-2005
Abstract: Armando Valdez was Associate Director of the Center for Chicano Research at Stanford University before becoming a consultant for communication, education, and heatlh, and is an active socio-political leader in the Mexican American community of the San Francisco Bay Area. He has worked with technology access and its use in education and outreach.

Biographical / Historical

Armando Valdez, born January 2, 1944, received his bachelor's degree in Sociology from San Jose State College in January 1967.
Valdez was a work-study student in the Economic Opportunity Program and in 1965 he was assigned to coordinate a special summer program in the Physics Department of Stanford University designed to recruit Mexican Americans high schoolers in Santa Clara County. That summer he also drafted a proposal and negotiated an On-The-Job Training (OJT) Program with the US Department of Labor to establish a San Jose Mexican American Opportunities Center that opened in July 1966.
Between 1965 to 1965 his assignment was to organize a group of San Jose residents to participate in a broad based effort that later resulted in the establishent of a City Housing Authority. That year, he also founded Student Initiative (SI) at San Jose State, a student organization dedicated to developing Mexican American student leadership.
In 1966, Valdez cofounded the LA CAUSA Center (Latin American Community Action to Uplift Student Activities), an educational clearinghouse for Chicano youth in Oakland, California, where he also served as Director. LA CAUSA was a center of recreational activities for, and provided college counseling to Chicano youth. In 1969-1972, he was Chairman of the Board of La Causa Publications, a non-profit publishing and distribution center for Chicano educational materials. Later, he was Project Coordinator of Southwest Network in Hayward, an organization that conducted policy research and acted as a clearinghouse and technical support service to developing institutions.
After receiving his PhD from the Department of Communications at Stanford University in 1979, with a dissertation on "Socialization Influences of Television Commercials on Preschool-Age Children," Valdez served as Associate Director of the Center for Chicano Research.
Around 1990, he left academia and founded Valdez and Associates, a communication consulting practice, to explore approaches for reaching low-income, language minorities, and other marginalized populations, a career that developed into HealthPoint Communications.

Scope and Contents

Series 1-9 consist primarily of records for the organizations and activities Dr. Valdez directed between 1965 and 1977. These are related to his activities in promoting Mexican American and Chicano achievement in education and political leadership in the Spanish-speaking community. They include: Student Initiative, San Jose State College; Fruitvale Action Committee, Oakland; LA CAUSA, Oakland; and Southwest Network, Hayward.
Series 10 contains a survey report for Latino Nonprofit Organizations in the San Francisco Bay Area.
Series 11-14 includes reports, publications, and other papers collected during or generated from Valdez's academic and professional career as a PhD student, Associate Director of the Stanford Center for Chicano Research, and as a consultant and president of Valdez and Associates (later HealthPoint Communications). Audiovisual material relating to such issues as health, violence prevention, and foster youth was generated during the latter period.
The collection also contains hard drives and a laptop, with captured files.

Preferred Citation

[identification of item], Armando Valdez Papers (M0496). Dept. of Special Collections and University Archives, Stanford Libraries, Stanford, Calif.

Conditions Governing Access

Open for research. Note that material must be requested at least 36 hours in advance of intended use.
Born-digital material is not available in original format, and must be reformatted to a digital use copy.

Conditions Governing Use

While Special Collections is the owner of the physical and digital items, permission to examine collection materials is not an authorization to publish. These materials are made available for use in research, teaching, and private study. Any transmission or reproduction beyond that allowed by fair use requires permission from the owners of rights, heir(s) or assigns.

Immediate Source of Acquisition

Gift of Armando Valdez, 1985 and 2014. Accessions 1985-002, 2014-106, 2014-107, and 2015-016.

Subjects and Indexing Terms

Mexican Americans -- Biography
Telecommunication
Education.

 

Series I. Biographical data and personal information

Box 1, folder 1

Resume, ca. 1967, 1974 2311876

Box 1, folder 2

Personal letters 2311877 1967

 

Series II. Book Reviews by Armando Valdez

Box 1, folder 3

Bradfute 2311878

Box 1, folder 4

McWilliams 2311879

Box 1, folder 5

Morrow 2311880

Box 1, folder 6

Pitt 2311881

 

Series III. Organization Records: Student Initiative, San Jose City College, California 1965-June 1967

Biographical / Historical

Student Initiative (SI) was an organization established in June 1966 at San Jose State College. The membership consisted of young adults, mainly students, dedicated to providing services to further the education development of the Spanish speaking community, and particularly to cultivating leadership and responsibility. It was open to part-time and full-time students and faculty.
Box 1, folder 7

Constitution ca. 1966 2311882

Box 1, folder 8

Minutes and agenda Jun 28, 1966 2311883

Box 1, folder 9

Correspondence Outgoing April 1966- June 1967 2311884

Box 1, folder 10

Correspondence Incoming November 1965- August 1966 2311885

Box 1, folder 11

Correspondence Incoming August 1966- April 1967 2311886

Box 1, folder 12

Correspondence re: advisers 1965 2311887

Box 1, folder 13

Leaflets and news releases 1965-1966 2311888

Box 1, folder 14

Newsletters, mock- up, n.d. [1966?] 2311889

Box 1, folder 15

Agreement of assistance, E.O.C. 1966 2311890

Box 1, folder 16

Misc. Bulletin Board Leaflets 2311891

Box 1, folder 17

Precollege Demonstration Program 2311892

 

Series IV. Organization Records: Fruitvale Action Committee, Oakland, California 1967

Biographical / Historical

The grassroots, non-profit, non-partisan organization in Oakland was formed in 1967 to help solve community problems. It was dedicated to encouraging residents in Target Area C (Fruitvale).
The Fruitvale Area Service Center, 1470 Fruitvale Avenue, provided employment services, legal aid, family and health services, and other social serviced funded by the Office of Economic Opportunity.
Box 1, folder 18

By-laws, committee members, and minutes 2311893

 

Series V. Organization Records: LA CAUSA, Oakland, California 1966-1973

Box 1, folder 19

Proposal for LA CAUSA 2311894

Box 1, folder 20

LA CAUSA Purpose and Goals 2311895

Box 1, folder 21

By-Laws, May 19, 1967 2311896

Box 1, folder 22

Personnel Policy, 1967 2311897

Box 1, folder 23

Quarterly Report, Sept- Nov 1967 2311898

Box 1, folder 24

Minutes 2311899 June 1967 - April 1968

Box 1, folder 25

Agenda 2311900 June 1967 - May 1968

Box 1, folder 26

Accounts 2311901 Sept. 1967 - Nov. 1968

Box 1, folder 27

Director's report , January 9, 1968 and program timetable 2311903

Box 1, folder 28

LA CAUSA Counseling Materials, 1968 2311904

Box 1, folder 29

Petitions 2311905

Box 1, folder 30

La Causa Resignation, 1975 2311906

Box 1, folder 31

La Causa Publications 2311907 1971-1976

 

Series VI. Organization Records: Southwest Network, Hayward, California 1973-1977

Biographical / Historical

Southwest Network was formed July 1973 as a clearinghouse for research, publiscation, and distribution of information on Chicano alternative education. The Network received initial funding from the Study Commission for Undergraduate Education and the Education of Teachers (SCUEET), a national commission based at the University of Nebraska at Lincoln.
Coordinated by Gloria Chacon and Armando Valdez, the goal of the Network was to identify Mexican Americans who had been involved in educational change around the country to establish contact with alternative education programs. They analyzed and documented the Chicano experience in traditional education settings and the experiences of those who were developing alternative forms. Their final goal was to disseminate this information to interested people.
Southwest Network was reorganized a non-profit educational corporation in 1974.
Box 2, folder 1

Administrative Structure 2311918

Box 2, folder 2

Description of Southwest Network 2311960

Box 2, folder 3

Correspondence outgoing 2311961 1975-1976

Box 2, folder 4

Correspondence incoming 1973-1977 2311920

Box 2, folder 5

National Latino Media Coalition Correspondence incoming 1973-1975 2311921

Box 2, folder 6

Proposal for a Communication Center 2311922

Box 2, folder 7

Budget 1973-1974 2311923

Box 2, folder 8

Clippings 2311924

 

Series VII. El Calendario Chicano 1973-1977

Biographical / Historical

El Calendario Chicano was a calendar project developed by Armando Valdez and Felix Gutierrez and published by the Southwest Network offering a chronology of Mexican American history and a showcase for original Mexican American art. Each year different works submitted by artists in the Southwestern United States was chosen to be represented.
Box 2, folder 9

Calendario Art Correspondence 1975 2311925

Box 2, folder 10

Calendario Art Form Letter "B" 1976 2311926

Box 2, folder 11

Calendario Art Correspondence 1976 2311927

Box 2, folder 12

Calendario Art Form Letter "A" 1977 2311928

Box 2, folder 13

Calendario Schedule 1973 2311929

Box 2, folder 14

Calendario Schedule 1975 2311930

Box 2, folder 15

Monthly Planning Notes for 1977 Calendario 2311931

Box 2, folder 16

Calendario Corrections: Feb, April, Oct., undated 2311932

Box 2, folder 17

Calendario Corrections Jan-Dec, undated 2311933

Box 2, folder 18

Calendario Mock-up, 1974 2311934

Box 2, folder 19

Corrections and Deletions on 1974 Calendario 2311935

Box 2, folder 20

Calendario Artwork, 1975 2311936

Box 2, folder 21

Calendario Production 1975 2311937

Box 2, folder 22

Calendario Research 1973-1976 2311938

Box 2, folder 23

Calendario Monthly Highlights 1977 2311939

Box 2, folder 24

Calendario Artists Biographies 2311940

Box 2, folder 25

Calendario Shipment Log, undated 2311962

Box 2, folder 26

Calendario Complementary Copies Mailing List, undated 2311941

Box 2, folder 27

Calendario Order Forms, 1974 2311942

Box 2, folder 28

Calendario Advertisements 1974 2311943

Box 2, folder 29

Calendario Marketing 1975 2311944

Box 2, folder 30

Calendario Promotion 1975 2311945

Box 3, folder 1

Calendario Press Releases 1977 2311946

Box 3, folder 2

Calendario Flyers 1977 2311947

Box 3, folder 3

Calendario Expenses 2311948 1972

Box 3, folder 4

Calendario Estimates 1973 2311949

Box 3, folder 5

Calendario Financing 1974 2311950

Box 3, folder 6

Calendario Budget 1975 2311951

Box 3, folder 7

Calendario Record of Cost Actual 1977 2311952

Box 3, folder 8

Calendario Legal Action 2311953 1975-1976

 

Series VIII. Reports for Site Visits for the Akbar Foundation 1977

Scope and Contents

This series contains proposals, flyers, and other materials related to four organizations that Armando Valdez evaluated as a consultant engaged to examine programs the AKBAR Foundation was funding.
Box 3, folder 9

Cannery Workers Committee June 1, 1974- July 25, 1977 2311954

Box 3, folder 10

National Land for People December 31, 1975- February 4, 1977 2311955

Box 3, folder 11

Colegio May 1976- March 1977 2311956

Box 3, folder 12

Bilingual Education April 25, 1977 2311957

 

Series IX. "Migrant Education: Harvest of Hope," San Jose, California

Scope and Contents

This series contains a poster and buttons that advertise an Elementary and Secondary Education Act (ESEA) program called "Migrant Education: Harvests of Hoe."
Box 4, object 1

Poster 2311958

Box 4, object 2

Buttons (2)

 

Series X. Latino CBO Nonprofit Cohort Study 1993

Box 3, folder 13-14

Master File, Cohort Survey of Latino Nonprofit Organizations in the San Francisco Bay Area: Wave 2 - Fall 1993

Box 3, volume 15

Survey responses (with edits)

 

Series XI. Children and Television 1960-1981 (bulk 1970s)

Scope and Contents

The series contains papers on children and television, mostly dating to Valdez's PhD studies at Stanford.
Box 5, folder 1

"Television Households of Preschool Age Children: A Pilot Study," by Armando Valdez 1976

Box 5, folder 2

"Technological Change and the Mass Media" draft, by Edwin B. Parker 1970

Box 5, folder 3

"Development of Understanding of the Motivations for and Consequences of Television-Mediated Violence," by Aimée Dorr Leifer and Donald F. Roberts 1971

Box 5, folder 4

Papers on children and television advertising 1970s

Box 5, folder 5

Papers on children's TV advertising 1974-1975

Box 5, folder 6

Papers on children and educational television 1970s

Box 5, folder 7

Papers on gender and television 1970s

Box 5, folder 8

Papers on children and society 1960, 1978

Box 5, folder 9

"Take a Lesson from TV: A PTST (Prime Time School Television) Elementary Curriculum Project" 1981

Box 5, folder 10

The Network Project 1972-1973

Box 5, volume 11

Measurement Error and the Analysis of Panel Data by David E. Wiley and Robert Hornik 1973

Box 6, volume 1

Social and Psychological Predictors of Information Seeking and Media Use 1967

Box 6, volume 2

KQED and its audience 1971

Box 6, volume 3

Research on the effects of television advertising on children

Box 6, volume 4

FTC staff report on television advertising 1978

 

Series XII. Collected media and technology papers

Box 6, folder 5

"Mass Communications" 1966

Box 10, folder 5

Cable Television Overview - FCC reports 1972

Box 6, folder 6

Research papers on communications circa 1972-1973

Box 6, folder 7

"That Oriental Feeling," by Irvin Paik 1971

Box 6, folder 8

Minorities and the Media 1974

Box 6, folder 9

Window Dressing, US Commission on Civil Rights 1977, 1979

Box 7, volume 1

"Communications Research & Publications" 1979

Box 7, folder 2

Telephones in Administrative Fair Hearings 1979

Box 7, folder 3

Papers on infrastructure 1980s

Box 7, folder 4

Papers on information technology 1980s

Box 7, folder 5

Papers on telecommunications and language 1980s

Box 7, folder 6

Telecommunications policies

Box 7, folder 7

"California's Technological Future" 1982

Box 7, folder 8

"Access to Orbit: After the 1985 ITU Space WARC" 1986

Box 7, folder 9

NTC/NCT newsletter 1986-1987

Box 7, folder 10

"Media Use, Reliance and Active Participation" 1987

Box 7, folder 11

Gannet Center for Media Studies 1987

Box 7, folder 12

Aspen Institute Communications and Society Forum Report 1987-1989

Box 7, folder 13

Union for Democratic Communications 1989

Box 7, folder 14

Task Force on National Minority Programming 1989

Box 7, folder 15

Papers on infrastructure 1990s

Box 8, folder 1

Universal service 1983, 1990s

Scope and Contents

Also includes papers written or prepared by Valdez.
Box 8, volume 2

Professor Vicente Rafael Fall 1990 COMM/GRAD 296 Communication Research reader

Box 8, folder 3

Cinema 1990-1994

Box 8, volume 4

"Latinos in California's News Media: A status report" September 21, 1990

Box 8, volume 5

Electronic Networking for Nonprofit Groups by Tom Sherman 1991

Box 8, volume 6

News Watch: A critical look at coverage of people of color 1994

Box 8, volume 7

"California SB 600 Task Force Telecommunications Infrastructure for K-12 Schools and Public Libraries" December 1995

Box 8, folder 8

Education technology 1995-1996

Box 8, folder 9

TIME magazine visions 21 2000

Box 8, folder 10

"The Digital Divide and Implications for Native American Children," by Lenora Hudson and Diane Graham 2000

Box 8, folder 11

"The Local Television News Media's Picture of Children" 2001

Box 9, volume 1

Minority Businesses' Use of Internet Technology: A Preliminary Case Study of Large Firms 2001

Box 9, folder 2

"The Effects of Electronic Media on Children Ages Zero to Six" January 2005

Box 11

Books

 

Television and social behavior : reports and papers 1972

Scope and Contents

v. 1. Media content and control; v. 2. Television and social learning; v. 3. Television and adolescent aggressiveness; v. 4. Television in day-to-day life : patterns of use; v. 5. Television's effects : further explorations.
 

feed/back magazine Summer 1979

 

Wired magazine October 1999

 

Yahoo! Internet Life magazine November-December 2001

 

Communication and Development in China 1976

 

Listening to the Future: Cable Audio in the 80s 1982

 

TV Coverage of the Oil Crises: How Well was the Public Served? 1982

Scope and Contents

Volume 1: A Qualitative Analysis; Volume 2: A Quantitative Analysis
 

Communicating with Children through Television 1974

 

International Symposium of Communication: Technology, Impact and Policy

Scope and Contents

2 volumes
 

Direct-to-Home Satellite Broadcasting for Canada 1983

 

Telecommunications and Latinos: An Assessment of Issues and Opportunities, edited by Armando Valdez 1985

 

An Asian American Internet Guide, compiled and edited by Wataru Ebihara 1995

 

From the Printed Page (Interpretation Assignment Handbook), by Melvin R. White 1964

 

In Search of Diversity Symposium on Minority Audiences and Programming Research: Approaches and Applications 1981

 

Expanding the Reach and Impact of Consumer E-Health Tools June 2006

 

Television and the Human Behavior: A Guide to the Pertinent Scientific Literature June 1975

 

Television and Human Behavior: The Key Studies June 1975

 

Television and Human Behavior: The Research Horizon, Future and Present June 1975

 

Series XIII. Valdez and Associates ; HealthPoint Communications 1990-2004

Box 9, folder 3

CIOF (Computers in Our Future) 1990s

Box 9, folder 4

"Media Initiatives for the 1990s" 1990

Box 9, folder 5

Racial Images in the Mass Media project - letter 1990

Box 9, folder 6

CFEE (California Foundation on the Environment and the Economy)

Box 9, folder 7

empty folders - Alliance for Public Technology and SeniorNet

Box 9, folder 8

Aspen Conference: Electronic Townhall Meeting 1992

Box 9, folder 9

Multicultural Programming Board and Minority Consortia 1993

Box 9, folder 10

Technology Conference/Meeting Agendas 1995

Box 9, folder 11

Benton.NTIA Up for Grabs Conference 1996

Box 9, folder 12-13

CTCNET EDC - Center Start-Up Manual 1997

Box 9, folder 14

"Approaching 2001: A Community Perspective on Education Technology" June 1997

Box 9, folder 15

California Telecommunications Policy Forum white papers 1997-1998

Box 10, volume 1-2

"Survey of California Households Eligible for Universal Lifeline Telephone Service" October 2001

General

2 copies
Box 10, folder 3-4

Nutrition Jam 2004

 

Series XIV. Media 1990s-2000s

Scope and Contents

Tapes and CDs created by Valdez and Associates and HealthPoint Communications as part of educataional outreach and public awareness campaigns.
Box 12

BC Demo 1999

Physical Description: 1 CD
Box 12

Violence Prevention PSA's

Physical Description: 2 Audio CDs, 1 Betacam
Box 12

VMC - Violence Prevention - Focus Groups on Elderly Abuse 1999

Physical Description: 1 VHS cassette
Box 12

Elder Abuse Public Awareness Campaign

Physical Description: 1 VHS cassette, 1 Betacam
Box 12

Elder Abuse Public Service Campaign 2002

Physical Description: 1 Betacam
Box 12

Latino Foster Care Outreach Project

Physical Description: 1 VHS cassette
Box 12

Breast Cancer Education Kiosk

Physical Description: 4 VHS cassette, 1 Betacam
Box 12

Foster Care PSAs

Physical Description: 10 CDs
Box 13

Graphics 2002

Physical Description: 5 zip drives
Box 13

FSNEP Modules Dietary Guidelines 2002

Physical Description: 1 floppy disk
Box 13

Nutrition

Physical Description: 3 minitape, 3 Betacam
Box 13

Elder Abuse

Physical Description: 1 VHS cassette
Box 13

Media 360 Demo Tape 2003

Physical Description: 1 VHS cassette
Box 13

Violence Prevention PSAs circa 2001

Physical Description: 5 Betacam, 1 VHS cassette
Box 13

Elder Abuse

Physical Description: 1 VHS cassettes
Box 13

Breast Cancer Education Kiosk

Physical Description: 2 VHS cassettes
Box 13

Abuse Spots

Physical Description: 1 VHS cassette
Box 13

Durazo Communications Collaboration with Child Abuse Proposal 1999

Physical Description: 1 VHS cassette
Box 13

Foster Care circa 2000

Physical Description: 5 VHS cassette, 1 Betacam
Box 13

HPV

Physical Description: 4 DVCPRO cassette
Box 13

unlabelled minitape

Box 13

Box of 13 cassette tapes concerning youth, foster care, etc.

Box 14

Cervical cancer

Physical Description: 4 optical discs, 10 Betacam
Box 14

unidentified project

Physical Description: 23 Betacam