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Finding aid to the Western Furniture Exchange and Merchandise Mart Records 1915-2008 SFH 475
SFH 475  
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Table of contents What's This?

 

Series 1 History

box 1, folder 1

History of the Mart

Scope and Contents

Fact Sheets and published pamphlets/periodicals describing the history of the Mart.
box 1, folder 2

Showroom Leases 1954, 1958, 1967

box 1, folder 3

Switchboard Operators Personal Directory of Showrooms Circa 1960

box 1, folder 4

Worksheet Notebook, Public Relations Office 1968-1969

 

Series 2 Correspondence

Scope and Contents

Correspondence primarily relating to the running of the Mart and construction or expansion.
box 1, folder 5-7

1947, 1949, 1982

 

Series 3 Publications / Promotion

Scope and Contents

Publications produced and published by the San Francisco Furniture Mart.
box 1, folder 8-10

Design Lines 1984-2007

box 1, folder 11-12

Market Planner 1995-2004

box 1, folder 13-15

Market Recap 1995-2005

box 1, folder 16

Mart Talk 1995-2003

box 2, folder 1

Pocket Guides 1989-2004

box 2, folder 2

San Francisco Market Week News July, 1963

box 2, folder 3-15

Western Merchandiser 1949-1989

 

Western Furniture Exchange Buyer's Directory and Buyer's Guide 1922-2005

box 3, folder 1-22

1922-1947

box 4, folder 1-11

1948-1959

box 5, folder 1-16

1960-1976

box 6, folder 1-15

1977-1989

box 7, folder 1-16

1990-2005

box 2, folder 16

Western Reporter 1991-1992

 

Series 4 Scrapbooks, Clippings, and Ephemera

Scope and Contents

Scrapbooks contain brochures, flyers, newspaper and magazine clippings related to the Mart. Scrapbooks were compiled annually or seasonally. Binding style changed over time until eventually no binding was used at all. Scrapbooks and files are sorted chronologically within each box. Scrapbooks remain in original binding and loose materials are stored in files.
 

Scrapbooks 1932-1999

Scope and Contents

Scrapbooks remain in original binding and are arranged chronologically.
box 10

1932-1934

box 11

1935-1938

box 12

1939-1941

box 13

1942-1945

box 14

1946-1949

box 15

1946-1949

box 16

1952-1955

box 17

1955-1957

box 18

1957-1959

box 19

1959-1960

box 20

1961-1962

box 21

1962-1963

box 22

1963-1964

box 23

1964-1965

box 24

1965-1966

box 25

1965-1966

box 26

1966-1967

box 27

1967-1968

box 28

1969

box 29

1970-1973

box 30

1962-1964

box 31

1965-1969

box 32

1971-1972

box 33

1972-1973

box 34

1973-1974

box 35

1974-1975

box 36

1975-1976

box 37

1976-1977

box 38

1977-1978

box 39

1978-1979

box 40

1979

box 41

1979-1980

box 42

1980

box 43

1980

box 44

1981

box 45

1981-1982

box 46

1982

box 47

1983-1986, 1988-1999

 

Clippings, Brochures, Promotional Materials circa 1980-2008

Scope and Contents

Substance is similar to scrapbook contents, including clippings, brochures, pamplets and promotional materials.
box 8, folder 1-16

1990-2000

box 9, folder 1-32

1980-2008

 

Series 5 Graphic Materials

oversize-folder 1

Floor Plans Over-sized folder 1

Scope and Contents

Floor plans illustrating showroom locations and retailers.
 

Negatives circa 1915-circa 2000 1940s-1990s

Scope and Contents

Negatives match up loosly with the collection photographs.
box 49, folder 1

Events. Portraits

box 49, folder 2-3

Exteriors, Interiors, Advertising/Products Circa 1915-2010

box 49, folder 4

Events Circa 1990

box 49, folder 5

Portraits Circa 1990

box 49, folder 6

Portraits. Ivan & Mr. Rodgers Circa 1980

box 49, folder 7

San Francisco Chronicle 1921

 

CD-R

box 7, folder 17

After Midnight Branding, Central Market Payroll, Civic Center Community Benefit District, Market Street Right Turn Study (CD-R) circa 1990

 

Photographs 1906-circa 2008

box 48, folder 1

Advertising 1960s, 1990s

box 48, folder 2

Construction 1936, 1946, 1960s, 1970s

box 48, folder 3

Earthquake 1906

box 48, folder 4-8

Events Circa 1960-Circa 1990

box 48, folder 9

Events. Winter Market 1991-1992

box 48, folder 10

Events. San Francisco Mart 1990

box 48, folder 11

Events. SF Mart Hawaiian Trade Show 1993

box 48, folder 12-13

Events. Summer Market 1989, 1992

box 48, folder 14

Events. Winter Market 1990

box 48, folder 15-16

Exteriors 1940s-1960s

box 48, folder 17-20

Interiors 1950s-1990

box 48, folder 21

Mart Fire 1970

box 48, folder 22-23

Mart 2 Circa 1980

box 48, folder 24

Old Mart Before 1940

box 48, folder 25

Other Markets, not San Francisco Mart 1950s

box 48, folder 26-27

Portraits. Groups Circa 1950-Circa 1990

box 48, folder 28

Portraits. Individuals Circa 1950-Circa 1990

Scope and Contents

Portraits include images of: Neil Forney (Bryant-Forney), Stanley Abercrombie ("Interior Design" magazine), Ted Balastreri (Restaurant Central), William Beebe (Pont de Nemours), E.L. Briggs Jr. (SFMA), William R. Bruener (John Bruener), Gary Drucher (Macys), Neil Forney (SEM.WM), John F. Lawhon (Author), Rick A. Richards (Richards Marketing), James E. Muldem (Brody Seating), Steven McLead (Mand Carpet Mill), Ron Martino (Martino Complete Home Furnishing), Robert R. Rogers, Paul Primrose & Lansing Brown (Ozite), George T. Rockrise, Robert Mitchill & Richard Bohrer (Carpet Mills), John G. Veneman (Assemblyman), Richard E. Whalley (Jackson Firm), T. G. Vaughan, Jr. (Vaughan Furniture), Milo Baughman (Milo Baughman Design), Joe LaCognata, Warner S. McDonell (Rembrendt Lambo), Ralph Levitz (Letvitz), W. Boggs (Berver Carpert), Kenneth L. Booth, Bill Richmond (Furtorian), Peter Penizotto (Marbetui), S. G. "Jerry" Nerland & John Richards (Vox), M. Wallace Rubin (Home Furnishings Council), Bruce Roberts (Eastman), Benno G. Rothschild (David Rothschild), William S. Richman (Stratford Company), Frank J. Vance (Bigelow-Sanford), John Fatzick (Occacinal), Laurie J. Reiners (Target Systems), David T. Floherty (Broyhill), Alan Fuikel (Suncraft of California), Peter B. Faust (Burwood), Joseph T. Frye & Joseph T. Frye Jr (Athens Bed), Bill Linsled (USSI), Dan R. Frank (Permaneer), Howard Olausky, Jim Cowen (Cowen & Lavelle), Robert A. McKenzie (Jropitone), D.J. "Joe" Dewsmond (Retailers Marketing Guild), Gordon J. Peplin, Donald W. Mitchell, & Joe B. Maffett (WestPoint Pepperell Carpet & Rug) Robert L. Ficks, Jr. (Bauirtter), Henry Foscue (Southern Furniture Exposition Building , Globe Furniture), Joseph Sinay (Interstate United, Josam), James Van Vleck (Stanley Firm), Bill Peterson (Furniture Today), Bill Cumbelich (Coldwell Banker), Leon Rosenthal (Sloane), Kenneth L. Booth (Ward Firm), Cliff Weitz (Bauman- Weitz), Fred Pedersen Jr (Pedersen's), "Senior O," Lindler, Sam Mortes (Calstrga), No Name (American Firm Association), C.E. "Cliff" Rice III (Basic-Witz), Lewis B. Miller (The United States Bedhifo), Schacter, Jack Redwood (Redwood Rasr), Ernest E. Warsaw (Sheffuld Chair), Robert Fogurty Jr. (Virtue), Harold A. Leed Jr (Moore Furniture), Peter Funston (Harris of Caez), F.E. "Mike" Masiwl (C. Lt. Masland & Sons), Mrs. Leekolker, Willian D' Elia (business development consultant), John Raeber (author), Paul E. Rumbaeyh (Prueble), Roger W. Fiarley (Stanler Furniture), Orvis Bryaur (Western Merchandiser)
box 48, folder 29

Portraits. Gennet, Michael (President) Circa 1980

box 48, folder 30

Portraits, Moore, Harry (President) Circa 1940

box 48, folder 31

Portraits. Preiser, Donald (President) Circa 1990

box 48, folder 32

Portraits. Rogers, Leonard (President) Circa 1980

box 48, folder 33

Portraits. Runyan, Frank (President) 1965

box 48, folder 34

Portraits. Unidentified Circa 1980-Circa 1990

 

Slides circa 1990-circa 2008

Scope and Contents

Slides include exteriors, merchandise, and events.
box 50, folder 1

Advertising Circa 1990

box 50, folder 2

Events Circa 1990

box 50, folder 3

Exteriors Circa 1990

box 50, folder 4

Merchandise Circa 1990

box 7, folder 17

Promotional Video circa 1990

Scope and Contents

Video contains discussion from Bruce Mosler (Chairman of the Board) and Jean Anderson Covarelli (Principal Purchasing Connection) discussing remodeling and rebranding, Art Gensler (Gensler & Associates Architects, and Ray Kennedy (ASID).
 

Series 6 Artifacts

box 7, folder 17

Logo Embossing Stamp circa 1990