The Product Labels Collection consists of more than one thousand fruit and vegetable, canning, and wine bottle labels donated
to the San Joaquin County Historical Museum between 1970 and 2009. The labels have given California farmers, canners, and
vintners a way to advertise and attract customers. The collection is noteworthy for its representation of the growers, canners,
and vintners from San Joaquin County and the products they created, as well as the variety of artistic and technical styles
used to produce the labels.
The Product Label Collection offers a window not only into agricultural practices in San Joaquin County for the century that
started during the 1880s, but also into a colorful advertising medium integral to it.