Finding aid for the Vintage advertising labels collection 7060

Sue Luftschein
USC Libraries Special Collections
2017 December
Doheny Memorial Library 206
3550 Trousdale Parkway
Los Angeles, California 90089-0189
specol@usc.edu


Language of Material: English
Contributing Institution: USC Libraries Special Collections
Title: Vintage advertising labels collection
Identifier/Call Number: 7060
Physical Description: 0.21 linear feet. 186 labels
Date (inclusive): mid-20th century
Abstract: Collection of 186 advertising labels from primarily Los Angeles and Los Angeles-area companies. The labels were created for products as diverse as perfume bottles, toiletries and other personal care items; candies and food items; equipment; trading posts; pesticides; film; hotels; liquor; art supplies; and banks and insurance companies.
Container: 1

Content Description

Collection of 186 advertising labels from primarily Los Angeles and Los Angeles-area companies. The labels were created for products as diverse as perfume bottles, toiletries and other personal care items; candies and food items; equipment; trading posts; pesticides; film; hotels; liquor; art supplies; and banks and insurance companies.

Conditions Governing Access

Advance notice required for access.

Conditions Governing Use

All requests for permission to publish or quote from manuscripts must be submitted in writing to the Manuscripts Librarian. Permission for publication is given on behalf of Special Collections as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained.

Preferred Citation

[Box/folder no. or item name], Vintage advertising labels collection, Collection no. 7060, Special Collections, USC Libraries, University of Southern California

Immediate Source of Acquisition

Purchased from F.A. Bernett Books, November 20, 2017.

Subjects and Indexing Terms

Advertising -- California -- Los Angeles -- Archival resources
Branding (Marketing) -- California -- Los Angeles -- Archival resources
Ephemera
Labels (identifying artifacts)