The collection contains materials related to fundraising efforts run by Pepperdine University, primarily the major fundraising
campaigns "Wave of Excellence" and "Challenged to Lead." Paper items include correspondence, handbooks, brochures, gift letters,
photographs, interview transcripts, and other items. Audiovisual items are primarily
Wave of Excellence film reels and "Challenged to Lead" VHS tapes.
The "Wave of Excellence" campaign to raise $100 million was officially announced on May 8, 1984, at a Pepperdine Associates
dinner. The campaign director was President Howard A. White. The campaign officially concluded with a closing celebration
five years later, at another Pepperdine Associates dinner on May 25, 1989. A film, Wave of Excellence, was created by the Seven Seas Cinema, Inc., to showcase Pepperdine and encourage donations. The "Challenged to Lead" campaign
to raise $300 million ran from 1992 to 2000, and was directed by President David Davenport. Other fundraising efforts included
the "Trees for Pepperdine" program, intended to provide funds to plant trees on the Malibu campus.
25.17 Linear Feet
(19 boxes, 1 scrapbook)
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