The Steve LaRosa videotape collection consists of documentaries, commercials, interviews with musicians and actors, public service annoucements, and other assorted footage created by Steve LaRosa and Steve LaRosa Productions between 1976-2008. The collection is organized into nine series: television documentaries, entertainment interviews and features, Television reports and interviews, Public Service Annoucements (PSAs), Demos, Commercials, Charity events, and Production notes. The bulk of the collection consists of television commericals and newscast interviews produced from television stations in the Sacramento area. Highlights in the collection include interviews used in documentaries created for television on Japanese Internment during World War II, Gaman: The Internment Remembered, and Pilots of Aztlan: The Flights of the Royal Chicano Air Force, and interviews with the cast from Animal House and Splash. The music interviews series includes original footage of Martha Reeves and the Vandellas, The Beach Boys, Heart, Journey, and a memorial following the death of John Lennon.

Steve LaRosa began his career at KCRA-TV in Sacramento, California. Over a period of fifteen years, he worked in various capacities as a magazine program producer and reporter. In 1987, he founded Steve LaRosa Productions providing marketing, advertising, media relations, social media, public relations, video and radio production, print and web design services and media buying for commercial, private, government and non-profit organizations.

34 linear feet (34 boxes)

All requests to publish or quote from private collections held by the Center for Sacramento History (CSH) must be submitted in writing to csh@cityofsacramento.org. Permission for publication is given on behalf of CSH as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained by the patron. No permission is necessary to publish or quote from public records.

Collection is open for research use.