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Collection Guide
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Kirrene, Gerald Trade Card Collection
MC 102  
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Collection Overview
 
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Description
This is a collection of trade cards from various business in Sacramento from 1870 to 1910, collected and organized by Gerald T. Kirrene.
Background
Trade cards (also called tradesmen's cards) are small printed cards handed out to promote a company or product. Trade cards first appeared in Europe in the seventeenth-century to get around bans on overhead signs, with the oldest surviving examples from the 1630s. Trade cards became popular in the 1830s with the invention of color lithography. The process uses specially-prepared printing plates to print each color layer-by-layer. This process produces bright color images on the card for little cost. Early cards were simple in design, but by the 1850s trade cards had vibrant and complex images to catch the eye of would-be customers.
Extent
1 Box; 1.06 Linear Feet
Availability
All requests to publish or quote from private collections held by the Sacramento Public Library must be submitted in writing to sacroom@saclibrary.org. Permission for publication is given on behalf of the Sacramento Public Library as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained by the patron. No permission is necessary to publish or quote from public records.