Collection Guide
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Standard Oil Company "See Your West" Scenic Views collection
6155
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Table of contents
Language of Material:
English
Contributing Institution:
USC Libraries Special Collections
Title: Standard Oil Company "See Your West" Scenic Views collection
creator:
Standard Oil Company
Identifier/Call Number: 6155
Physical Description:
1.56 linear feet.
1 box
Date: circa 1940
Abstract: This small collection consists of photographic prints depicting scenes in the western United States and Canada distributed
by Standard Oil Company through Standard and Chevron gas stations. Beginning in 1938, the Standard Oil Company began distributing
annually 25 collectible photographic prints of scenes in the Western United States and Canada through its Standard and Chevron
gas stations. These prints, part of the "See Your West" advertising campaign, were distributed free of charge to motorists.
Each print, measuring 9 x 12", was mounted on cards with identifying captions on the bottom, and on the reverse, detailed
descriptions of the scene. A tear off section at the end of each mount included information about the program.
Container: 1
Beginning in 1938, the Standard Oil Company began distributing annually 25 collectible photographic prints of scenes in the
Western United States and Canada through its Standard and Chevron gas stations. These prints, part of the "See Your West"
advertising campaign, were distributed free of charge to motorists. Each print, measuring 9 x 12", was mounted on cards with
identifying captions on the bottom, and on the reverse, detailed descriptions of the scene. A tear off section at the end
of each mount included information about the program. Standard Oil also offered, for a price, collectible albums in which
to store prints and photo mailers to send prints to friends and relatives.
This small collection consists of photographic prints distributed by Standard Oil Company through Standard and Chevron gas
stations beginning in 1938. This set includes the following: Mount Revelstoke National Park, B.C. (3 copies); Glacier National
Park, Montana (2 copies); Grand Teton National Park, Wyoming; San Francisco-Oakland Bay Bridge; Yosemite National Park, California;
Mount Shasta, California (3 copies); Acoma Water Hole, New Mexico; The Alamo, San Antonio, Texas; Lake Tahoe, Nevada-California;
Mission San Juan Capistrano, California; Columbia, California (2 copies); Olympic National Park, Washington; Walpi Indian
Village, Arizona; The Oregon Coast; Mount Hood, Oregon; and Kings Canyon National Park, California.
COLLECTION STORED OFF-SITE. Advance notice required for access.
All requests for permission to publish or quote from manuscripts must be submitted in writing to the Manuscripts Librarian.
Permission for publication is given on behalf of Special Collections as the owner of the physical items and is not intended
to include or imply permission of the copyright holder, which must also be obtained.
[Box/folder no. or item name], Standard Oil Company "See Your West" Scenic Views collection, Collection no. 6155, Special
Collections, USC Libraries, University of Southern California
Subjects and Indexing Terms
Canada -- Pictorial works
West (U.S.) -- Pictorial works
Photographs
Standard Oil Company -- Archives