The Paul Ecke Ranch, Inc. Business Records and Family Papers at California State University San Marcos Library include approximately
600 cubic ft. of paper records, prints and photographs, digital and analog media, and artifacts documenting daily operations
of the business i.e. the breeding, development, production and marketing of flowering plants, particularly the poinsettia.
While the bulk of the records document the national and international sales, strategic planning, research and development,
correspondence and marketing efforts of the business from 1923 to 2012, the collection also includes the family papers of
three generations of the Ecke family. As of February 2019, the collection is being arranged, described and rehoused at California
State University San Marcos Library.
The history of The Paul Ecke Ranch, Inc. begins with the arrival of the Ecke family in the United States in 1902. Albert Ecke
arrived in 1902 from Germany with his wife, Henrietta, and their four children, Hans, Margaret, Paul (1895-1991) and Frieda.
A former teacher, Albert operated a vegetarian sanitarium in Germany prior to the move. Once in the U.S., the family lived
in Eagle Rock, Hollywood, where they initially cultivated mostly fruits and vegetables. In 1906, the family moved to Hayworth
Avenue in Hollywood. Later that year, Margaret died unexpectedly in a shooting accident and the family briefly returned to
Europe (Zurich, Switzerland) in April 1906. However by October, they were back in the United States. In addition to their
farm, Albert also invested in real estate. It wasn't until 1910 that the Eckes added poinsettias to their farming endeavors.
Approx. 600 Cubic Feet
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