Guide to the David Bruce Montgomery Papers SC1448

Jenny Johnson
Department of Special Collections and University Archives
April 2019
Green Library
557 Escondido Mall
Stanford 94305-6064
specialcollections@stanford.edu

Note

This encoded finding aid is compliant with Stanford EAD Best Practice Guidelines, Version 1.0.


Language of Material: English
Contributing Institution: Department of Special Collections and University Archives
Title: David Bruce Montgomery papers
creator: Montgomery, David B. (David Bruce)
Identifier/Call Number: SC1448
Physical Description: 5 Linear Feet
Date (inclusive): 1959-2018
Language of Material: English
Physical Location: Special Collections and University Archives materials are stored offsite and must be paged 48 hours in advance. For more information on paging collections, see the department's website: http://library.stanford.edu/spc.

Conditions Governing Access

Materials are open for research use. Audio-visual materials are not available in original format, and must be reformatted to a digital use copy.

Conditions Governing Use

All requests to reproduce, publish, quote from, or otherwise use collection materials must be submitted in writing to the Head of Special Collections and University Archives, Stanford University Libraries, Stanford, California 94304-6064. Consent is given on behalf of Special Collections as the owner of the physical items and is not intended to include or imply permission from the copyright owner. Such permission must be obtained from the copyright owner, heir(s) or assigns. Restrictions also apply to digital representations of the original materials. Use of digital files is restricted to research and educational purposes.

Preferred Citation

[identification of item] David Bruce Montgomery papers (SC1448). Dept. of Special Collections and University Archives, Stanford University Libraries, Stanford, Calif.

Immediate Source of Acquisition

Gift, 2018.

Biographical / Historical

David Bruce Montgomery is the Sebastian S. Kresge Professor of Marketing, Emeritus.

Scope and Contents

Papers consist primarily of articles and publications by Montgomery, clippings, honors and awards, and correspondence.

Subjects and Indexing Terms

Marketing research
Management science
Montgomery, David B. (David Bruce)
Stanford University. Graduate School of Business. Faculty

 

Papers Accession ARCH-2019-027

Box 1

Preface

Box 1

Resume

Box 1

Biography

 

Articles & Publications

 

Chapters

Box 1

Enis, Cox, "Marketing Classics: A Selection of Influential Articles"

Box 1

Capon, Vanhonacker, "The Asian Marketing Casebook"

Box 1

Management Science: Journal of the Institute of Management Sciences

Box 1

Management Science: Journal of the Institute of Management Sciences

Box 1

Journal of Marketing

Box 1

Journal of Advertising Research

Box 1

Britt, Boyd, Davis, Larreche, "Marketing Management and Administrative Action"

Box 1

Backhaus, Wilson, "Industrial Marketing: A German-American Perspective"

Box 1

Ward, Robertson, "Consumer Behavior: Theoretical Sources"

Box 1

Glass, "Handbook of Business Strategy (2nd ed.)"

Box 1

Sarin, "Perspectives in Operations Management"

Box 1

Journal of Business

Box 1

Business Review. University of British Columbia

Box 1

Hansen, "Computergestuetzte Marketing-Planung"

Box 1

Shankar, Carpenter, "Handbook of Marketing Strategy"

Box 1

Bernhardt, Kinnear, "Cases in Marketing Management (7th ed.)"

Box 1

European Journal of Marketing

Box 1

Thompson, "The Great Writings in Marketing"

Box 1

Zufryden, "Advances and Practices of Marketing Science" 1983

Box 1

Gestion 2000

Box 1

Maritan, Peteraf, "Competitive Strategy, Volume 1"

Box 1

Enis, Cox, "Marketing Classics: A Selection of Influential Articles (6th ed.)"

 

Reprints 1960s

Box 1

Livingstone, Montgomery,"The Use of Regression Equations to Predict Manpower Requirements: Critical Comments"

Box 1

Montgomery, "Stochastic Modeling of the Consumer"

Box 1

Montgomery, "Computer Uses in Marketing Research: A Proposal'

Box 1

College on Marketing Proposed

Box 1

Montgomery, Webster, "Applications of Operations Research to Personal Selling Strategy"

Box 1

Armstrong, Montgomery, "Consumer Response to a Legitimated Brand Appeal"

Box 1

Montgomery, "Stochastic Consumer Models: Some Comparative Results"

Box 1

Montgomery, "A Stochastic Response Model With Application to Brand Choice"

Box 1

Montgomery, Silk, "Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity"

 

Reprints 1970s

Box 1

Montgomery, Urban, "Marketing Decision-Information Systems: An Emerging View"

Box 1

Montgomery, Armstrong, "Brand Trial After a Change in Promotion Credibility"

Box 1

Montgomery, "Consumer Characteristics Associated With Dealing: An Empirical Example"

Box 1

Montgomery, "Scrutinizing the MIS Myopia"

Box 1

Montgomery, Silk, Zaragoza, "A Multiple-Product Sales Force Allocation Model"

Box 1

Montgomery, "Marketing Information and Decision Systems: Coming of Age in the '70s (Frey Lecture) May 1972"

Box 1

Connolly, Montgomery, "A BASIC Program for Generating Correlated Random Normal Variates"

Box 1

Montgomery, Silk, "Estimating Dynamic Effects of Market Communication Expenditures"

Box 1

Montgomery, "Note on a Limit Distribution Arising in Certain Stochastic Response Models"

Box 1

Lucas, Larreche, Montgomery, "An Analysis of Computing Use at the Stanford Graduate School of Business"

Box 1

Montgomery, "Developing a Balanced Marketing Information System"

Box 1

Montgomery, Ryans, "Stochastic Models of Consumer Choice Behavior"

Box 1

Montgomery, "The Outlook for MIS"

Box 1

Gonzalez, Montgomery, "MULCAN MOD II: An Interactive Basic Program for Multicollinearity Analysis"

Box 1

Erickson, Hoag, Montgomery, "The Stanford Graduate School of Business Data Management and Analysis System: Part II, The Single Equation Econometric System"

Box 1

Montgomery, Morrison, "A Note on Adjusting R2"

Box 1

Montgomery, Weinberg, "Modeling Marketing Phenomena: A Managerial Perspective"

Box 1

Lucas, Larreche, Montgomery, "A Study of Computer use in a Graduate School of Business"

Box 1

Lucas, Larreche, Montgomery, "Integrating the Computer Into a Business School Curriculum"

Box 1

Montgomery, "Status and Trends in the Application of Marketing Models"

Box 1

Montgomery, "On Line Computer Applications in Marketing and Marketing Research"

Box 1

Montgomery, "Marketing Decision-Information Systems: Some Design Considerations"

Box 1

Eskin, Montgomery, "Teaching Notes for Cases in Computer and Model Assisted Marketing: Data Analysis"

Box 1

Montgomery, "New Product Distribution: An Analysis of Supermarket Buyer Decisions"

Box 1

Nehls, Seaman, Montgomery, "A PL1 Program for Trade-off Analysis"

Box 1

Nehls, Seaman, Montgomery, "$FTROFF: A BASIC Program for Trade-Off Analysis"

Box 1

Weinberg, Montgomery, Day, "Teaching Notes for Cases in Computer and Model Assisted Marketing: Planning"

Box 1

Larreche, Montgomery, "A Framework for the Comparison of Marketing Models: A Delphi Study"

Box 1

Montgomery, Leonard-Barton, "Toward Strategies for Marketing Home Energy Conservation"

Box 1

Montgomery, Peters, Weinberg, "The Freedom of Information Act: Strategic Opportunities and Threats"

Box 1

Montgomery, Weinberg, "Strategic Business Intelligence Systems"

Box 1

Montgomery, Weinberg, "Toward Strategic Intelligence Systems"

Box 1

Erickson, Montgomery, "Measuring the Time-Varying Response to Market Communication Instruments"

Box 1

Montgomery, Wittink, "The Predictive Validity of Conjoint Analysis for Alternative Aggregration Schemes"

Box 1

Glazer, Montgomery, "New Products and Innovations: An Annotated Bibliography"

 

Reprints 1980s

Box 1

Day, Montgomery, "Diagnosing the Experience Curve"

Box 1

McIntyre, Montgomery, Srinivasan, Weitz, "The Statistical Significance of Stepwise Regression Models Developed by Forward Selection: A Monte Carlo Simulation"

Box 1

Montgomery, Day, "Experience Curves: Evidence, Empirical Issues, and Applications"

Box 1

Montgomery, "Decision Support Systems for Strategic Marketing"

Box 1

Montgomery, "Conjoint Calibration of the Customer / Competitor Interface in Industrial Markets"

Box 1

Montgomery, Hausman, "Managing the Marketing / Manufacturing Interface"

Box 1

Montgomery, "Lessons to Learn From the Japanese ... Or Else"

Box 1

Lant, Montgomery, "Learning from Strategic Success and Failure"

Box 1

Montgomery, "Comment: On Negative Binomial Distribution"

Box 1

Lieberman, Montgomery, "First-Mover Advantages"

Box 1

Montgomery, "In the Beginning ... An Informal History of the Founding of TIMS Marketing College"

 

Reprints 1990s

Box 1

Montgomery, Lockareff, Rosen, "The Pacific Rim Challenge: Balancing Cooperation and Competition"

Box 1

Montgomery, "Understanding the Japanese as Customers, Competitors and Collaborators"

Box 1

Lieberman, Montgomery, "To Pioneer or Follow? Strategy of Entry Order"

Box 1

Ortmeyer, Lattin, Montgomery, "Individual Differences in Response to Consumer Promotions"

Box 1

Hausman, Montgomery, "The Manufacturing / Marketing Interface: Critical Strategic and Tactical Linkages"

Box 1

Kosnik, Montgomery, "Cross-Cultural Strategic Alliances and Business Partnerships in the Information Technology Industry: Can Trust Be Achieved in a Polygamous World?"

Box 1

Carducci, Horikawa, Montgomery, "Levi Strauss Japan: K.K."

Box 1

Clark, Montgomery, "Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)"

Box 1

Chaiy, Montgomery, "Preferences for Strategic Alliance Attributes: Contrasts Between Korean and US Managers"

Box 1

Montgomery, "The MSI Business / Academic Partnership, the Research Priority Process, and the Data Imperative"

Box 1

Montgomery, Webster, "Marketing's Interfunctional Interfaces: The MSI Workshop on Management of Corporate Fault Zones"

Box 1

Hausman, Montgomery, "Market Driven Manufacturing"

Box 1

Montgomery, Swinnen, Vanhoof, "Comparison of Some AI and Statistical Classification Methods for a Marketing Case"

Box 1

Clark, Montgomery, "Deterrence, Reputations, and Competive Cognition"

Box 1

Montgomery, Weinberg, "Toward Strategic Intelligence Systems"

Box 1

Kapadia, Montgomery, "Voice Mail Around the World"

Box 1

Clark, Montgomery, "Competitive Reputations, Multimarket Competition and Entry Deterrence"

Box 1

Urbany, Montgomery, "Rational Strategic Reasoning: An Unnatural Act?"

Box 1

Lieberman, Montgomery, "First-Mover (Dis)Advantages: Retrospective and Link With the Resource-Based View"

Box 1

Bekemeyer, Tanaka, Montgomery, "See's Candies Japan (A) and (B)"

Box 1

Clark, Montgomery, "Managerial Identification of Competitors"

Box 1

Day, Montgomery, "Charting New Directons for Marketing"

Box 1

Montgomery, Yip, "Statistical Evidence on Global Account Management Programs"

 

Reprints 2000s

Box 1

Isobe, Makino, Montgomery, "Resource Committment, Entry Timing, and Market Performance of Foreign Direct Investments in Emerging Economies"

Box 1

Montgomery, Yip, "The Challenge of Global Customer Management"

Box 1

Heil, Montgomery, "Introduction to the Special Issue on Competition and Marketing"

Box 1

Montgomery, "Management Science in Marketing: Prehistory, Origin and Early Years of the INFORMS Marketing College"

Box 1

Hausman, Montgomery, Roth, "Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical Results"

Box 1

Montgomery, Weiss, "Managerial Preferences for Strategic Alliance Attributes: Some Global Contrasts"

Box 1

Montgomery, Ramus, "Corporate Social Responsibility Reputation Effects on MBA Job Choice: Controlling for Region of Origin"

Box 1

Montgomery, "Challenges to Academic Marketing: Toward the Next Decade"

Box 1

Lages, Montgomery, "Export Performance as an Antecdent of Export Commitment and Marketing Strategy Adaptation"

Box 1

Montgomery, Moore, Urbany, "Reasoning About Competitive Reactions: Evidence from Executives"

Box 1

Lages, Montgomery, "The Relationship Between Export Assistance and Performance Improvement in Portugese Export Ventures"

Box 1

Montgomery, "Asian Management Education: Some Twenty-First-Century Issues"

Box 1

Isobe, Makino, Montgomery, "Technological Capabilities and Firm Performance: The Case of Small Manufacturing Firms in Japan"

Box 1

Heil, Montgomery, "Conference on Evolving Competition in the 21st Century"

Box 1

Isobe, Makino, Montgomery, "Performance Impact of Technological Assets and Reconfiguration Capabilities"

Box 2

Montgomery, Yip, Villalonga, An Industry Explanation of Global Account Management (17 December 2001)

 

Reprints 2010s

Box 1

Montgomery, Ramus, "Calibrating MBA Job Preferences for the 21st Century"

Box 1

Lieberman, Montgomery, "First Mover Advantage"

Box 1

Woodside, Pattinson, Montgomery, "Implemented Strategies in Business-to-Business Contexts"

Box 1

Lieberman, Montgomery, "First-mover / Pioneer Strategies"

Box 1

Lieberman, Montgomery, "Conundra and Progress: Research on Entry Order and Performance"

Box 1

Montgomery, "JMR: The Bass Years (1972--1975)"

 

Unpublished Research Papers

 

Books authored/edited by Montgomery

Box 2

Montgomery, Urban, Management Science in Marketing

Box 2

Montgomery, Urban, Applications of Management Science in Marketing

Box 2

Massy, Montgomery, Morrison, Applications of Management Science in Marketing Stochastic Models of Buying Behavior

Box 2

Montgomery, Wittink, Market Measurement and Analysis

Box 2

Day, Eskin, Montgomery, Weinberg, Planning

Box 2

Eskin, Montgomery, Data Analysis

 

Misc books

Box 2

Winer, Neslin, History of Marketing Science

Box 2

Ward, Robertson, History of Marketing Science

 

Journal issues

Box 2

Heil, Montgomery, International Journal of Research in Marketing

Box 2

Montgomery, Preface to Management Science V. 16 N. 4 1971 Dec

Box 2

Day, Montgomery, Fundamental Issues and Directions for Marketing (Journal of Marketing Special Issue) 1999

 

Conference presentation

Box 2

Montgomery, Ryans, Management Science Approaches to Pricing Decisions: A Review (November 1975)

Box 2

Montgomery, Yip, Villalonga, "An Industry Explanation of Global Account Management" 2001 Dec 17

 

Honors

Box 3

Marketing Megaworks: Top 150 Books and Articles

Box 3

Photo of Montgomery

Box 3

Press release -- Montgomery to deliver annual Frey Lecture at the University of Pittsburgh 1972

Box 3

Promotion to full professor at Stanford (The Reporter) 1973

Box 3

Top 13 leaders in Marketing thought (Mactions) 1976 Nov

Box 3

Press release -- Montgomery appointed to board of Pay Less Drug May 1977 May

Box 3

Pay Less Drug Annual Report(excerpts) 1979

Box 3

Honored by HP for "outstanding contributions to the use of computers in business education" (Alumni Bulletin) 1977-1978

Box 3

Two Stanford professors cited for business education work (Palo Alto Times) 1977 Oct 19

Box 3

Press release: Montgomery first holder of Robert A. Magowan Professorship in Marketing 1978

Box 3

"Merrill Trust funds GSB professorship; Montgomery becomes first holder" (Campus Repor) 1978 Feb 22

Box 3

"David Montgomery named to chair honoring R. Magowan" (Alumni Bulletin) 1977-1978

Box 3

"New endowed chairs: Magowan" (Stanford Observer) 1978 Mar 8

Box 3

"David Montgomery named to Robert Magowan chair" (Palo Alto Times) 1978 Mar 8

Box 3

Letter from President Richard Lyman congratulating Montgomery 1978 Feb 28

Box 3

"Business School faculty members garner awards" (Campus Report) 1990 Aug 15

Box 3

Memo from Dean Michael Spence announcing honors -- Montgomery to Kresge Professorship 1992 Oct 10

Box 3

"GSB's Montgomery to direct academic / industry institute" (Campus Report) 1995 Jun 21

Box 3

Winning Strategic Management Journal fourth annual Best Paper Prize (Stanford Report) 1997 Jan 22

Box 3

Remarks by Stephen A. Greyser (Harvard) at MSI Trustees Meeting 1997 Apr 18

Box 3

Material relating to 'Doctor Honoris Causa' at Limburgs Universitair Centrum 1998

Box 3

"Montgomery recently awarded 'Doctor Honoris Causa' from Limburgs Universitair Centrum" (Stanford Report) 1998 Sep 30

Box 3

"Majahan Award during the AMA educators' conference" (Stanford Report) 2002 Sep 11

Box 3

Biographical slideshow [for Mahajan Award?]

Box 3

Vijay Mahajan Award for Career Contribution to Marketing Strategy 2001-2002 2001-2002

Box 3

Letter from President John Hennessy about Majahan Award 2002 Oct 8

Box 3

Letter from Provost John Etchemendy about Mahajan Award 2002 Oct 14

Box 3

"Stanford marketing guru to head SMU business school" (Business Times) 2003 Apr 18

Box 3

"Marketing guru is new SMU dean" (Singapore Times) 2003 Apr 15

Box 3

INFORMS plaque upon Montgomery's election as an inaugural Fellow of the INFORMS Society for Marketing Science 2008

Box 3

Material relating to becoming Fellow of the INFORMS Society for Marketing Science 2008

Box 3

"Montgomery Honored as Marketing Research Pioneer"

 

GSB Faculty News 1971-2017

 

MSI

Box 3

Saluting the MSI Executive Directors (MSI) 1968-2011

Box 3

Memo from Montgomery on April 1995 Trustees meeting of the Marketing Science Institute 1995

Box 3

Marketing Science Institute Review Fall 1994 (2 copies), Spring 1995, Fall 1995 (2 copies), Spring 1996 (2 copies), Fall 1996, Spring 1997 (2 copies, ) Fall 1998 1994-1998

Box 3

The Prospectus (APICS) 1997 Jan

Box 3

"Interfunctional Interfaces: The Management of Corporate Fault Zones" MSI 1996 Dec 4-5

Box 3

"Start of the Art Marketing: Recent Advances in Marketing Concepts and Practice from Academic and Industry World Leaders" 2005 July 25--26

Box 3

"Computer-Assisted Marketing Planning" Harvard Business School 1970 Nov 12-13

Box 3

MSI Research Briefs -- assorted news items about Montgomery 1970 Nov

Box 3

Fundamental Issues and Directions for Marketing, Cambridge, MA "Snapshot" 1998 Jun 4-6

 

SMU

Box 3

"Marketing guru is news SMU dean" (Singapore Times) 2003 Apr 15

Box 3

"Harnessing business for social good" (Business Times Singapore) 2003 Oct 28

Box 3

SMU -- The Versatility of a Management Degree: What are the Opportunities

Box 3

Blurt "The Prof Speaks" 2003 Mar

Box 3

"Stanford Marketing guru to head SMU business school" (Business Times) 2003 Apr 18

Box 3

"Professor David B. Montgomery Appointed Dean of School of Business at Singapore Management University" 2003 Apr 9

Box 3

"MBA Graduates Want to Work for Caring, Ethical and Intellectually Challenging Employers" SMC Knowledge Hub

Box 3

Photocopy of photo of Montgomery at SMU

Box 3

SMU Hub "New Dean appointed to Business School" 2003 Apr

Box 3

"SMU: Musings, Reflections, Opportunities" 2012 Mar 22

Box 3

Message from the President's Office (SMU)

Box 3

Brief Report on SMU (Montgomery) 2008 Aug 28

Box 3

State of the Art Marketing: Recent Advances in Marketing Concepts and Practice from Academic and Industry World Leaders 2005 Jul

Box 3

In Transition Again 2005 Dec

 

Courses & Cases

Box 3

List of courses taught

Box 3

Business 240 Marketing Management

Box 3

Business 442 Japanese Marketing (3 items)

Box 3

Marketing 356 Global International Marketing (Schedule Outline)

Box 3

Marketing 356 (Syllabus Contents)

Box 3

Marketing 356 (Readings)

Box 3

Voice Mail Around The World (Case)

Box 3

Voice Mail Around The World (Teaching Note)

Box 3

See's Candies: Japanese Market Entry (A)

Box 3

See's Candies: Japanese Market Entry (B)

Box 3

Teaching Note: See's Candies A B

Box 3

Levi Strauss Japan K.K.

Box 3

Varian Associates, Inc. (Case)

Box 3

Varian Associates, Inc. -- Industrial Media Selection (B) Project Miser

Box 3

Business 403 Quantitative Methods for Empirical Analysis

Box 3

Business 403 Econometric Methods: Problem Set #6

Box 3

Business 345 Student Problems

 

Quotes (Citations in the Press)

Box 3

Stanford Graduate School of Business Bulletin 1962 Winter

Box 3

MSI Research Briefs 1970 Nov

Box 3

Montgomery on Marketing "How Operations Research Can Help Today's Marketer" ANZMA

Box 3

Marketing in the Computer Era -- The Management Institute 1970 Mar 2

Box 3

Facutly Profile: David Montgomery (The Reporter) 1970 Oct 12

Box 3

"Educators Select Perceived Leaders in Marketing Thought" (Marketing News) 1975 Nov 21

Box 3

Japanese document [1971?]

Box 3

Stanford Business School Alumni Bulletin 1977-1978

Box 3

"Calculus method inroads in US decision making" (Australian Financial Review ) 1977 Oct 4

Box 3

"But These Four GSB Profs Give it Their Best" (The Reporter) 1975 May 9

Box 3

Journal of Advertising Research 1973 Jun

Box 3

"New course in pure Econometrics offered" (The Reporter) 1971

Box 3

"Home delivery rings up some big successes" (San Francisco Examiner) 19786 Jul 13

Box 3

"GSB class touts Japan's adaptive persistence' in marketing (Campus Report) 1986 Jul 13

Box 3

"Strategic marketing game teaches Sloan fellows how to sell mythical products, make millions" (Campus Report) 1987 Jan 28

Box 3

"Studying Japanese business" (Peninsula Times Tribune) 1984 Feb 11

Box 3

"Lessons to Learn from the Japanese ... or else" (Boardroom Reports) 1987 May 15

Box 3

"GSB professors to visit Japan" (Stanford Daily) 1984 Feb 3

Box 3

"Japan's marketing success is the result of hard work" (Tribune) 1986 Jun 30

Box 3

Press Release: "New Business School Course Studies Japanese Marketing" 1986 Jun 19

Box 3

GSBio: Professor David B. Montgomery (GSB Bulletin) 1986 Jun

Box 3

"New course probes tough, tenacious Japanese marketing" (Stanford Business School Magazine) 1986 Fall

Box 3

"The MBA brain drain (San Jose Mercury News) 1987 Mar 16

Box 3

"Asia Forum Visits Korea" (The Reporter) 1988 Apr 15

Box 3

"Marketing game simulates real-life wins and losses" (Stanford Business School Magazine) 1987 Spring

Box 3

"At a loss for words: Brokerage house advertising revamped in wake of crash" (San Jose Mercury News) 1987 Oct 21

Box 3

Stanford Business School Magazine 1989 Jul

Box 3

Stanford Business School Magazine 1986 Fall

Box 3

Stanford Business School Magazine 1987 Spring

Box 3

Stanford Program On Market Strategy For Technology-Based Companies 1988 Oct 5-7

Box 3

Marketing Management Program 1996 Mar 1

Box 3

"Strategic Alliances" (Business Tokyo) 1991 Apr

Box 3

"Misreading the competition can hurt" (Stanford Business School Magazine) 1996 Sep

Box 3

MSI Review 1996 Fall

Box 3

The 1990 Marketing Management Program -- Macquarie University 1990 Nov 25-30

Box 3

Briefings from the Editors: "Competitive Strategy" Harvard Business Review 1996 May-Jun

Box 3

Stanford Business Magazine 1998 Dec

Box 3

David B. Montgomery -- Publications Recognition 1996-2002

Box 3

ECHO: The Newsletter of the European Clearing House 1995 Spring

Box 3

"Executives routinely misread competition, GSB study finds" (Stanford Report) 1996 Nov 13

Box 3

"Executive Perceptions of Competitors: How Accurate Are They? A Little Paranoia May Help" (Stanford Business School Magazine)

Box 3

Inside: Ideas from the Stanford Business School Summer 1994 Summer

Box 3

Prof examines Japanese business (Stanford Daily) 1999 Jan 29

Box 3

"Surprising lesson for multinationals" (Stanford Campus Report) 1999 Jan 20

Box 3

"Customer the key to Japan" (Daily Telegraph Mirror) 1990 Nov 29

Box 3

"Marketing: Negotiating a corporate fault zone" (Stanford Report) 1999 Feb 10

Box 3

"Marketing's Bigger Voice in the Company" (Stanford Business Magazine) 1998 Dec

Box 3

"Professor studies what business leaders look for in building strategic alliances" (Stanford Campus Report) 1997 Sep 21

Box 3

"Ignore the competition and it'll make you pay" (St Petersburg Times) 1997 Feb 16

Box 3

"Challenging Work and Corporate Responsibility Will Lure MBA Grads (Stanford GSB Website) 2008 Sep 17

Box 3

David B. Montgomery -- Professional Presentations 2001 May-2002 Jun

Box 3

"Montgomery Named INFORMS Fellow" (Stanford GSB Website) 2009 Oct 20

Box 3

INFORMS Info -- INFORMS Newsletter 2003 Spring

Box 3

Stanford Class Notes (Stanford Business Magazine) 2006 Mar

Box 3

"The Second-mover Advantage" (Red Herring September) 2000 Sep

 

Career

Box 3

Letter from Walter D. Fackler-Job offer from the University of Chicago 1964 Nov 23

Box 3

Letter from Alfred L. Seelye-Job offer from Michigan State University 1964 Dec 2

Box 3

Letter from Courtney Brown-Job offer from Columbia University 1964 Dec 9

Box 3

Letter from W. George Pinnell-Job offer from Indiana University 1964 Dec 18

Box 3

Letter from John S. Day-Job offer from Purdue University 1965 Jan 22

Box 3

Letter from Courtney Brown-Enhanced job offer from Columbia University 1964 Dec 9

Box 3

Letter from M.G. Kispert-Reappointment to MIT 1967 Nov 30

Box 3

Letter from M.G. Kispert-Reappointment to MIT 1968 Apr 5

Box 3

Letter from Richard Lyman-Appointment to Stanford 1970 Mar 16

Box 3

Letter from Eugene J. Kelley-Invitation to join Editorial Board of the Journal of Marketing 1970 Oct 5

Box 3

Notification of promotion to Professor at Stanford 1973 Apr 15

Box 3

Note from Dean Arjay Miller 1973 Mar 1

Box 3

Notification of salary at Stanford 1973 Jun 15

Box 3

Notification of salary at Stanford 1974 May 15

Box 3

Notification of salary at Stanford 1976 May 30

Box 3

Letter from William F. Miller-Notification of appointment to the Robert A. Magowan Professorship in Marketing 1978 Feb 15

Box 3

Letter from William F. Miller-Offer to provide special stationary as an endowed professor 1978 Feb 15

Box 3

Letter from William F. Miller-Providing special fund as the Magowan Professor in Marketing 1978 Feb 17

Box 3

Letter from Wayne Price-Special fund for the Magowan Professorship in Marketing 1978 Feb 20

Box 3

Letter from Wayne Price-Special fund for the Magowan Professorship in Marketing 1978 Feb 20

Box 3

Bill Massy recruiting notes to Stanford GSB faculty when recruiting David B. Montgomery, MIT 1970 Winter

Box 3

Letter from Dean Arjay Miller-Job offer from Stanford University 1970 Jan 23

Box 3

Letter from Montgomery to Dean Miller accepting Stanford offer 1970 Jan 30

Box 3

Letter from H.J. Zoffer-Invitation to become fourth Albert Wesley Frey lecturer 1972 Feb 7

Box 3

Letter from H.J. Zoffer-Confirmation of Montgomery as fourth Albert Wesley Frey lecturer 1972 Feb 24

Box 3

"Three resignations split Monosil board" (San Francisco Business Journal) 1982 Nov 8

Box 3

"Research and Course Support" 1984-1985

Box 3

Japan Study Trip 1985 Sep

Box 3

"In The Know?" (Entrepreneur) 1997

Box 3

Letter fromMontgomery to Donald M.T. Gibson 1997 Feb 20

Box 3

Letter from Dean A. Michael Spence congratulating Montgomery on Doctor Honoris Causa degree 4/2/98 1998 Apr 2

Box 3

MBA 1962-40th Reunion-Biographical information 2002

Box 3

GSB Faculty Reports-Information for Professor David Montgomery 2013 Nov 7

Box 3

Nomination of Venkatesh Shankar by Montgomery 2013 May 29

Box 3

Letter from Montgomery to senior faculty on emeritus professors 2001 Nov 8

Box 3

David B. Montgomery Publications Recognition 1996-2001

Box 3

GSB Oral History Transcript 2013 Sep 11

Box 3

SMU Oral History Transcript 2011 Jul 14

Box 3

On the History Of Market Transcript 2008 Feb 6

Box 3

Citizens and Revolutionaries: An Oral History of IIM Calcutta

Box 3

Research Activity Proposal 1997-1998

Box 3

"Interfunctional Interfaces: The Management of Corporate Fault Zones" December 4-5, 1996 1996 Dec 4-5

Box 3

Publications-Montgomery-Annual Faculty Report 1997 Sep 1-1998 Aug 31

Box 3

University Service, Profession, and Honors/Awards-Montgomery. Annual Faculty Report 1997 Sep 1-1998 Aug 31

Box 3

Research Activity and Course Development Proposed 1999-2000

Box 3

Memorandum on Annual Reporting 1979 Oct 29

Box 3

Information on Development of Courses and Materials 1978 Sep 1-1979 Aug 31

Box 3

Report on Outside Compensation Activities 1978 Oct 1-1979 Sep 30

Box 3

Application for Research or Course Development Support

Box 3

Letter to Montgomery on comments of reviewed manuscript 1976 Dec 10

Box 3

Letter to Harper Boyd 1976 Nov 19

Box 3

Letter to George Haines on Farley et al. 1975 Jan 21

Box 3

Letter to Ronald Frank on T.R. Rao paper 1974 Oct 16

Box 3

Information of Development of Courses and Materials 1974 Sep 1-1975 Aug 31

Box 3

Application for Research or Course Development Support 1977 Jul-1978 Sep

Box 3

Research Support-Summer 1977 and AY 1977/1978 1977-1978

Box 3

Annual Faculty Report (short version) 1979-1980

Box 3

Annual Faculty Report (long version) 1979-1980

Box 3

Response to Request For Teaching Preferences 1979-1980

Box 3

Research Activities for Summer 1979 and AY 1979/1980 1979-1980

Box 3

Annual Faculty Report 1982-1983

Box 3

Annual Faculty Report 1983-1984

Box 3

Annual Faculty Report 1984 Sep 1-1985 Aug 31

Box 3

Research Activity Proposed for 1998 / 99 1998-1999

Box 3

Research Activity Proposed for 1997 / 98 1997-1998

Box 3

Macro Topics 1997 Jan 10

Box 3

Research Report 1996 Dec 30

Box 3

Research 1996-1997

Box 3

David Montgomery-Annual Report for Academic Year 1995-1996

Box 3

"Managerial Identification of Competitors"-Bruce H. Clark, David B. Montgomery

Box 3

Call for Papers-JM/MSI Special Issue: Fundamental Issues and Directions for Marketing

Box 3

Japan Study Trip September 1985 Sep

Box 3

MITI Grant material-Japan Study Trip

Box 3

Letter from Montgomery to Ronald E. Frank regarding application for job as SMU Dean of the Business School 2002 Nov 19

Box 3

Contract from Howard O. Hunter offering appointment as SMU Dean of the Business School 2004 Nov 8

Box 3

Revision of Employment Letter dated 17 Feb 2003 2004 Nov 8

Box 3

Regarding Montgomery's visiting appointment at SMU 2005 Oct 4

Box 3

Letter from Montgomery to faculty 2005 Nov 9

Box 3

6th Global Conference on Marketing 1996 Jun 24-25

Box 3

Draft of "Toward the 21st Century: Directions for Marketing"-6th Global Conference on Marketing 1996 Jun 7

Box 3

State of the Art Marketing 2005 Jul 25-26

Box 3

Marketing Management Program 1996 Feb 25-Mar 1

Box 3

Stanford Faculty Program in the Management of Technology 1991 Oct 20-25

Box 3

Stanford Executive Program in The Management of Technology 1990 Oct 22-26

Box 3

"Conference on Evolving Competition in the 21st Century (The EMAC Chronicle) 2008 Oct

Box 3

"An Outlook to the Millenium"-Invitation to The First Management International Conference in Taiwan 1999

Box 3

"Asian Management Education: Challenges in 21st Century"-Graduate School of Business Lecture 2008 Sep 2

Box 3

LUC-nieuws 1998 Jun

Box 3

Program Teaching Staff-David Montgomery

Box 3

David B. Montgomery-Robert A. Magowan Professor

Box 3

Montgomery holding book Strategic Business Management Program "Markstrat" with Robert Davis and Jean Claude Larreche of INSEAD

Box 3

Bio from Stanford Magazine Alumni News 2017 May 6

Box 3

Montgomery email on marketing presentation, to Paul Reist

Box 3

"The Recruiting Payoff of Social Responsibility" Workforce Management

Box 3

"Challenging Work and Corporate Responsibility Will Lure MBA Grads" Stanford GSB News 2008 Jun

Box 3

"MBAs Seek Caring, Ethical Employers" Stanford Business 2004 May

Box 3

Call for Papers-Evolving Marketing Competition in the 21st Century Wiesbaden, Germany 2008 Jun

Box 3

Annual Report for Academic Year 1993-1994 1993-1994

Box 3

Annual Report for Academic Year 1994-1995 1994-1995

Box 3

Annual Report for Academic Year 1994-1995 (continued) 1994-1995

Box 3

Research Activity 1995 / 1996 1995-1996

Box 3

Research Activity 1995 / 1996 (annotated) 1995-1996

Box 3

Research Activity 1995 / 96 (Report) and 1996 /97 (Proposal) 1995-1997

Box 3

"The Second-mover advantage" Red Herring 2000 Sep

Box 3

"Marketing's Bigger Voice in the Company," Stanford Business 1998 Dec

Box 3

David B Montgomery, Nomination for the AMA / Irwin McGraw-Hill Distinguished Marketing Educator Award

Box 3

"Dave Montgomery's Excellent (Research) Adventure" 2002

Box 3

70th Marketing Problems in the U.S.A.

 

Artifacts (Photographs)

Box 3

AIB Best Paper Award-First Runner Up 2002

Box 3

Consortium Faculty-AMA Doctoral Consortium, University of Pennsylvania 1995

Box 3

Consortium Faculty-31st Annual Doctoral Consortium, University of Colorado, Boulder 1996

Box 3

Best Paper Prize-Strategic Management Journal 1996

Box 3

Fellow of the Institute for Operations Research and the Management Sciences 2009

Box 3

Distinguished Hightower Lecturer-Goizueta Business School 1995

Box 3

Diplomas from Stanford University (4)

Box 3

University Distinguished Chair-Hong Kong Polytechnic University 2008

Box 3

Doctor Honoris Causa-Limburgs Universitair Centrum

Box 3

Inaugural Fellow of the INFORMS Society for Marketing Science 2008

Box 3

Contributions on Editorial Board of the Journal of Marketing Research 1971 Nov-Feb

Box 3

Vijay Mahajan Award for Career Contributions to Marketing Strategy 2001-2002

Box 3

Appointment to Executive Directors Council by Board of Trustees, Marketing Science Institute 2000

Box 3

Eighth Annual AMA Doctoral Consortium, Michigan State University 1973

Box 3

MSI Board of Trustees Meeting 1995 Apr 20-21

Box 3

Emeritus Professor Award-Asia's Best B-School Awards Singapore Management University

Box 3

Hewlett-Packard Citation for Outstanding Contributions to Use of Computers in Business Education 1997

Box 3

Tau Beta Pi Engineering Honor Society Award

Box 3

Certificate for the Tau Beta Pi Award

Box 3

Marketing Science Institute for serving as Executive Director of MSI 1995-1997

Box 3

Albert Nelson Marquis Lifetime Achievement Award 2018

Box 3

The Institute of Management Sciences (TIMS) Departmental Editor of Management Science 1977

 

Executive Education

 

Durham

Box 3

"Executives go to school -- and pay up 420 pounds" 1971

Box 3

Print of Durham signed by students of the 7th SMC 1977

Box 3

Durham Senior Marketing Management Course program 1971-1975, 1977-1980

Box 3

Durham Course Dinner 1977

 

Other

Box 3

"Management Science in Marketing" MIT 1967 Aug 21-Sep 1

Box 3

Groupe Sema: Le marketing a l'ere de l'informatique

Box 3

Le marketing l'ere de l'informatique

Box 3

Programme Automne Club Defi 1969

Box 3

Tenth Advanced Management Programme in Executive Development 1969 AIMA 1969

Box 3

"Marketing and the Computer" Chicago AMR [196?]

Box 3

"Marketing and the Computer" New York City AMR [196?]

Box 3

"Marketing Management: A Strategic Perspective" 1976 Jun 20-Jul 2

Box 3

"Marketing Management: A Strategic Perspective" 1977 Jun 19-Jul 1

Box 3

"Marketing Management: A Strategic Perspective" 1981 Jun 21-Jul 3

Box 3

People in Business: Marketing (New Zealand) 1974

Box 3

Detailer (computer software) MAC Decision Models Incorporated

Box 3

Management Analysis Center (MAC)

Box 3

"Computer-Assisted Marketing Planning" MSI 1970 Nov 12-13

Box 3

"Marketing in the Computer Era" Stockholm seminar 1970 May

Box 3

"Management Science in Marketing" MIT 1970 Aug 17-28

Box 3

"Marketing in the Computer Era" The Management Institute 1970 Mar 2

Box 3

"Marketing in the Computer Era" London 1970 Nov 17-18

Box 3

"Public Speeches '70th Marketing Problems By 4 Professors" 1970

Box 3

Twelfth Annual Alumni Day SBSAA 1971 Oct 30

Box 3

"Newer Developments in Marketing Management" INSEAD 1972 Apr 9-14

Box 3

The Institute of Management Sciences (TIMS) 12th American Meeting Detroit 1971 Sep 29-Oct 2

Box 3

Spectrum '72 Stanford Alumni Bulletin 1971 Oct 30

Box 3

AMA Doctoral Consortium 1975 Cornell University 1975

Box 3

1978 Executive Short Courses Stanford Business School 1978

Box 3

Home Market Strategic Planning Seminar 1975 1975

Box 3

"Marketing Management: A Strategic Perspective" GSB 1984 Jun 24-Jul 6

Box 3

"1985 Marketing Management: A Strategic Perspective" GSB 1985 Aug 18-30

Box 3

"Marketing Management Program" Macquarie University 1986 Jul 13-18

Box 3

"The MBA Experience" GSB 1980

Box 3

Alumni Weekend Stanford Business School 1988 Oct 7-8

Box 3

"Marketing for High Tech Industries" Katholieke Universiteit Leuven 1986 Jun 12-13

Box 3

Executive Development Programme Permodalan Nasional Berhad 1985 Aug 19-Sep 7

Box 3

Breakfast Briefings Stanford Alumni Association 1987

Box 3

Advertising 91 Conference Helsinki 1990

Box 3

Sixth Annual Conference (SCIP) "Global Competitiveness" New Orleans 1991 Mar 6-8

Box 3

Stanford Faculty Program in the Management of Technology Kyoto Research Park 1991 Oct 20-25

Box 3

"Marketing Management: A Strategic Perspective" Stanford Business School 1995 Aug 6-18

Box 3

6th Global Conference on Marketing (MCE) London 1996 Jun 25-26

Box 3

Marketing Management Program Macquarie University 1997 Feb 23-28

Box 3

"Marketing Management: A Strategic Perspective" GSB 1987 Aug 2-14

Box 3

"Marketing Management: A Strategic Perspective" GSB Course outline 1987 Aug 2-14

Box 3

Stanford Program on Market Strategy For Technology-Based Companies Stanford Alumni Association 1987 Oct 7-9

Box 3

"An Outlook to the Millenium" Invitation to the First Management International Conference in Taiwan 1999

Box 3

"Asian Management Education: Challenges in 21st Century" Hong Kong Polytechnic University 2008 Sep 2

Box 3

"Management of High Technology Industries" Annual Conference on Frontiers of Management Singapore 1988 Aug 10-13

Box 3

1990 Marketing Management Program Macquarie University 1990 Nov 25-30

Box 3

Korean event [1988?]

Box 3

"Global Competitiveness: Gaining Advantage Through Insight" (SCIP) New Orleans 1991 Mar 6-8

Box 3

"Management of High Technology Industries" Annual Conference on Frontiers of Management Singapore 1988 Aug 10-13

Box 3

Stanford Advanced Management College 1995 Sep 17-22

 

History of Marketing Science

Box 3

College of Marketing. The Institute of Management Sciences. Marketing College Newsletter

Box 3

History of Marketing Science

Box 3

Assorted letters, records relating to TIMS Marketing College

Box 3

Marketing Science

Box 3

Marketing College Misc.

Box 3

Correspondence regarding Singapore Management University hosting the 2007 Marketing Science conference 2007

Box 3

Background of special section of Marketing Science issue 2001 Fall

 

Selected Correspondence 1969-1978

Scope and Contents

Correspondence on various topics including: publishing, arranging programs, teaching, course outlines, syllabi; hiring, promotions, raises; requests to review papers, recruiting; conferences; funding; resume; communication with students; legal cases; and family.
 

Additional Papers Accession ARCH-2019-084

box 1, folder 1

Larreche, Markstrat Simulation u

box 1, folder 2

B345 1975 Fall

box 1, folder 3

B345 Administration 1973 Winter

box 1, folder 4

B345 1975 Fall

box 1, folder 5

GSB 356 Global and International Marketing 1999 Spring

box 1, folder 6

B442 Examinations 1992

box 1, folder 7

Annual Reports 1990-1991

box 1, folder 8

Marketing Symposium, Japan & USA u

box 1, folder 9

Marketing Symposium, Japan & USA u

box 1, folder 10

Mainz Conference u

box 1, folder 11

For Paul Reist u

box 1, folder 12

Course Materials u

box 1, folder 13

Hal B. Heaton u

box 1, folder 14

Annual Faculty Report 1981-1982

box 1, folder 15

Research Expenditures u

box 1, folder 16

Course Materials u