Guide to the San Joaquin Valley Irrigated Farms Promotions MC306
Liz Phillips
University of California, Davis Library,
University Archives
2021
1st Floor, Shields Library, University of
California
100 North West Quad
Davis, CA
speccoll@ucdavis.edu
Language of Material:
English
Contributing Institution:
University of California, Davis Library,
University Archives
Title: San Joaquin Valley Irrigated Farms
Promotions
Creator:
Payne Investment Company
Identifier/Call Number: MC306
Physical Description:
4 items
Four original photographs, each approximately 6 x 8
inches, mounted on heavy card stock. Typed caption labels on
mounts.
Date: circa 1910
Abstract: Four photographic
proof advertisements for irrigated farm land in the San Joaquin
Valley near Patterson, California.
Physical Location: Researchers should
contact Archives and Special Collections to request collections,
as many are stored offsite.
The Payne Investment Company of Omaha, Nebraska, operated a
thriving irrigation and sales business for western lands during
the early 1900s.
An interesting set of four photographic proof advertisements
for irrigated farm land in the San Joaquin Valley near Patterson,
California. The land was under promotion by the Payne Investment
Company of Omaha, Nebraska, which operated a thriving irrigation
and sales business for western lands during the early 1900s. The
images depict a somewhat dry, but endless field of English Walnut
and Peach trees, a laborer turning hay in an alfalfa field, an
example of a cement-lined irrigation canal on the land, and a
scene of the San Joaquin River, from which the land was being
irrigated. The area was named for businessman T.W. Patterson, who
had acquired and begun to develop vast land holdings in western
Stanislaus County, southwest of Modesto.
"By the time Patterson was ready to act on his development of
rich agricultural land west of the San Joaquin River, the
holdings had grown to over 20,000 acres.... He hired the best
engineers obtainable to study the water source, and the decision
to put in a huge pumping plant to lift water from the San Joaquin
River and pump it uphill to the land was made. Fortunately his
company owned full riparian rights on the river. The lift system,
still in use today, was one of the largest in the country. Mr.
Patterson invested over half a million dollars in the project
before a cent was received in return, most the money his. Before
the property was placed on the market in 1910, it was subdivided
into five, 10 and 20-acre tracts. Roadways were bladed in and
named, and were lined with miles of trees planted where trees had
never grown before.... A nationwide property sales firm, the
Payne Investment Co., was soon retained to handle the farm sales.
It advertised heavily in the Mid-west, especially in the dairy
states of Minnesota and Wisconsin. This attracted Swedish and
Norwegian dairymen who arrived by train, were transported or
walked over to the land sales office, and then were taking either
by early automobile or horse and buggy on tours of the rich
farmland. They stayed overnight and were fed at the new hotel. A
two-story brick building was soon finished on the circle to house
the Plaza Mercantile Co., now the home of Oak Valley Bank. It too
opened in 1910 and was owned by the Patterson family
enterprise.... The community and rural area grew quickly in
population. In the three-and-a-half years prior to Mr.
Patterson's death, the town had grown to about 800 and the rural
area to between 1,500 and 1,700" - Patterson Irrigator.
Ron Swift, "In Honor of T.W. Patterson," Patterson Irrigator,
March 13, 2014.
[Description provided by McBride Rare Books]
Collection is open for research.
Liz Phillips created this finding aid with information
supplied by McBride Rare Books.
Immediate Source of Acquisition
Purchased from McBride Rare Books, 2020.
[Identification of item], San Joaquin Valley Irrigated Farms
Promotions, MC306, Archives and Special Collections, UC Davis
Library, University of California, Davis.
All applicable copyrights for the collection are protected
under chapter 17 of the U.S. Copyright Code. Requests for
permission to publish or quote from manuscripts must be submitted
in writing to the Head of Special Collections. Permission for
publication is given on behalf of the Regents of the University
of California as the owner of the physical items. It is not
intended to include or imply permission of the copyright holder,
which must also be obtained by the researcher.
Subjects and Indexing Terms
San Joaquin Valley (Calif.) -- Pictorial
works
Agriculture -- California -- Pictorial
works
Farms -- Pictorial works
Irrigation -- California -- History --
Pictorial works
Michael and Margaret B. Harrison
Western Research Center