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Collection Details
 
Table of contents What's This?
  • Descriptive Summary
  • Access
  • Publication Rights
  • Preferred Citation
  • Acquisition Information
  • Scope and Content of Collection
  • Indexing Terms
  • Additional collection guides

  • Descriptive Summary

    Title: Citrus labels and packaging (Collection)
    Dates: 1895 - 1960
    Collection Number: LH-CA-28
    Creator/Collector:
    Extent: 6 boxes, 2 folders (Oversize items)
    Online items available
    Repository: California State University, Fullerton. University Archives and Special Collections
    Fullerton, California 92834-4150
    Abstract: The strength of this collection is found in the variety of marketing materials related to the citrus industry. Most notably are three document boxes of fruit crate labels spanning geographically across Southern California, Northern California, and Mexico. This collection also includes fruit wrappers, fruit bags, and Sunkist promotional signage. The entirety of this collection provides insight into how the citrus industry presented their product throughout the early Twentieth Century. The art work on crate labels, for example, highlights that the promotion of citrus fruit was often presented as an exotic commodity of a romanticized California.
    Language of Material: English

    Access

    The collection is open for research.

    Preferred Citation

    Citrus labels and packaging (Collection). California State University, Fullerton. University Archives and Special Collections

    Scope and Content of Collection

    The strength of this collection is found in the variety of marketing materials related to the citrus industry. Most notably are three document boxes of fruit crate labels spanning geographically across Southern California, Northern California, and Mexico. This collection also includes fruit wrappers, fruit bags, and Sunkist promotional signage. The entirety of this collection provides insight into how the citrus industry presented their product throughout the early Twentieth Century. The art work on crate labels, for example, highlights that the promotion of citrus fruit was often presented as an exotic commodity of a romanticized California.

    Indexing Terms

    Merchandising
    Citrus fruits--Marketing
    Citrus crate labels
    Orange County (Calif.) -- History.
    Citrus fruit industry -- Orange County (Calif.)

    Additional collection guides