Post-election Ronald Reagan vs. Jimmy Carter 1980 November

1980 Presidential election analysis (State)

"1980: Time of Vote," the Anderson Voter 1984 August 28

1982

"Themes, Issues, Targeting, Scheduling, and Communication Strategies for the President: The 1982 Campaign"

Political action plan 1982 March 17

"Themes and Issues for the 1982 Campaign," 1982 July 21

"Targeting, Scheduling and Communication Strategies for the 1982 Campaign," 1982 July 28

1984

1982-1983 Election Summary, Republican National Committee

Tracking report, Reagan campaign action plan, draft 1983 October 27

Campaign action plan: Women's Constituency 1984 July

Campaign action plan: Senior Constituency 1984 July 20

Walter Mondale Image Study 1984 July/August

Debate I, Crosstabs 1984 October 7

"Data for Simulation Model from National Survey," prepared for Reagan-Bush '84 1984 October 8-9

Campaign strategies 1980 October 11

Weekly Summary and update, Reagan-Bush '84 1984 November 3

Research, Walter Mondale 1984

Mondale, Voter Groups

Reagan-Bush 1984 campaign materials

General (3 folders)

Changing Demographic Realities: Current Pressures on Public Policy, by Bruce Chapman, Director Bureau of the Census 1982 August 4

Reagan Campaign action plan

Draft 1983 October 27

Campaign action plan II 1984 May 19

Baby boomers 1984 May

Base Republican constituency 1984 August 27

Blue collar constituency 1984 July 20

Catholics 1984 July (2 folders)

Farm Belt constituency 1984 July 20

Senior constituency 1984 July 20

Women's Constituency 1984 July

Youth constituency 1984 July 20

RNC 83-9, 1983 August 17-22 (Weighted: Education, Ethnicity)

Presidential data 1984

President Reagan's Tax Revision Program strategy recommendations 1984

Friday follies 1984

Friday follies (contd.) 1984

"Prizm Cluster Groups for 1984 Merged Data," prepared for the Reagan/Bush '84 campaign 1984 January-July

"Telephone Survey of Voter Attitudes and Perceptions: U.S. National Study #1," 1984 March

Review of National Study, taken April 4-7 1984

"Focus Group Interview Sessions: Pre-Convention Media for President Reagan," 1984 May

ADI coverage by state 1984 July 24

"Issue: the Future, prepared for Reagan/Bush '84 campaign," 1984 August

Bush/Ferraro comparison 1984 September

"Study of Style: Bush and Ferraro," 1984 October 3

County vote returns

Democratic candidates resource material

Walter Mondale Quote Book

1. Campaign, Character, Crime

2. Defense

3. Economy

4. Education, Energy, Environment, other Democrats

5. Other domestic

6. Reagan Administration

Focus Group Interview Sessions: Mondale Attack Advertising, Post-Democratic Convention 1984 July

Mondale Book 1984 September

John Glenn Quote Book

1. Campaign, Character, Crime, Defense

2. Economy, Education/Science, Energy, Environment, Other democrats, Other Domestic

3. Reagan Administration, Voter Groups

Oklahoma Exploratory Study, prepared for Jerry Regier 2001 October 29

State Plan

Connecticut

Farm Belt

Florida

Illinois

Iowa

Louisiana

Maine

Michigan

Minnesota. Statewide tracking, and Supplemental cross-tabulations

Missouri

New Jersey

New York. Includes State of New York Communications Strategy

Ohio

Oregon

Pennsylvania

Texas

Washington State

Statewide Survey

Colorado

Georgia

Illinois

Kansas

Maine

Massachusetts

Michigan

Mississippi

Missouri

Montana

New Hampshire

New Jersey

North Carolina

North Dakota

Ohio. Includes a telephone survey of voter attitudes and perceptions in Cuyahoga County

Oklahoma

Tennessee

Texas

Vermont

Wisconsin

White House - Non-Studies

"Leadership Implications of the 1980 Vote for Reagan Presidency," undated

White House Memoranda 1981 March 4 - December 22

Memoranda presented to David Gergen 1981 August

"An Example of Tracking Studies Conducted for the White House," November 30-December 9 1981, and December 14-December 16, 1981

"Final Report of the Initial Actions Project," 1981 January 29

"National Indicators System: Perspectives on Agriculture and Rural America, report for President Ronald Reagan," 1981 May

"Exhibits Use of Survey in the Decision Making Process of the Reagan Presidential Campaign," presented to the 36th Annual Conference, American Association for Public Opinion Research 1981 May 28

Executive Summary: The 1988 voter contact program: November 1988, Post-Election Data 1989 February 7

"Personal and Public Perspectives on the Reagan Presidency," by Richard B. Wirthlin 1991 March 28

"No Frills Encyclopaedia," undated

"Questionnaire Dictionary," undated

Daily TRAX report, July 22-August 1 [undated]

"Reagan vs. Mondale: Importance - Performance Grid for Personality," circa 1984

RNC Interview schedules 1982

Survey Databank System (DMI) 1987 April 14

"The Mood of the Electorate, 1984 February and 1984 November" Dedication to Wirthlin by Ronald Reagan

The Presidency and the Nation as viewed by the Public, Thomas C. Griscom, Volume 1-2 1987 March and 1988 November

The Presidency and the Nation as viewed by the Public, Thomas C. Griscom, Volume 1-2 1987 March and 1988 November

National Survey of Public Attitudes, Eagle Project 1981

Ronald Reagan database 1980-1981

Eagles Aggregate Tables Jan-December 1981

Eagles Interview Schedules Jan-Oct 1981

Eagles Interview Schedules Jan-Oct 1981

Eagle Interview Schedules Oct-December 1981

News Summaries and Friday Follies May-June 1985

The White House News Summary Aug-Sept 1983

News Summaries and Friday Follies May-85

"Daily News Digest," 1980-1989

May-June, 1980

June-Oct., 1980

Oct.-Nov., 1980

Sept.-Oct., 1987

Oct. 1987- Oct. 1988

Oct. 1988 - Jan. 1989

DMI and RNC meetings; The Wirthlin Group presentation materials

1986

June 11

August 13

May 6, 14

June 4

July 11

August 6, 13

September 10

October 7, 15

November 21, 25

December 1. "American Attitudes Toward the Iranian Situation, D/M/I tracking presentation"

December 15

1987

January 5. Prepared for the Dallas Mayoral Benchmark

January 16

January 22

February 3, 11, 17, 26

March 30

April 8, 28

May 5

June 2

August 18

September 16-20, 30

1988

January 19. Republican Committee Regional Political Directors meeting

February 17

April 27

June 8

December 2-3

1989, May 1. Prepared for the Texas National Research Laboratory Commission

Flash results

1983, March 7. Media test

1984

January-May, Complete regional flash result

June 20. Region: Stone, Shelby, Kitchin, Stanley

July 27. Region: Stanley, Kitchin, Shelby

September 12-18. Western tracking, Reagan-Bush '84

September 26 - October 2. Western tracking, Reagan-Bush '84

October 13. National tracking, Reagan-Bush '84

November 3. Weekly summary and update, Reagan-Bush '84

1985, September 6-9. Pennsylvania Statewide for Governor Richard L. Thornburgh

1986

February 28 - March 2. Pennsylvania Statewide Survey

June 15 - June 17. Pennsylvania Statewide Survey

September 2 - September 4. Pennsylvania Statewide Survey

Colin Powell file 1995

Weekly Colin Powell memo 1995-1996

Colin Powell 1994

Meeting with Ronald Reagan 1989, February 13

Visit with President and Mrs. Reagan 1990 July 3

Meeting with Chris Arterton 1989 April 17

Conversation with Reagan 1991 March 22

Ronald Reagan, Misc 1991-1992

Evans/Novak TV Taping 1988 September 2

RBW Press Lunch, Grand Hotel 1988 July 26

Journalist: Jim Lyons ( Legal Times) 1988

Phone interview, Clark, Barton B. 1989 November 30

Presentation of NY statewide data with Neil Newhouse 1989 November 22

"It's Your Business," 1989 November 14

Interview with CBS Nightwatch: Abortion 1989 July 14

Breakfast with David Hoffman of the Washington Post 1989 June 30

Interview with Bill Moyers 1989 June 15

Children's Miracle Network 1989 June 4

Interview: phone call with Jeff Knopf 1989 June 2

Rick Lyman interview 1990 February 12

Interview with Don Oberdorfer 1990 May 10

Interview, Peter Jennings 1990 November 1

McLaughlin Show 1990 March 7

Interview with Dr. Steve Smith (HUD) 1990 April 12

Interview with Robert B. Mattes 1990 May 14

Journalists: J, K, L 1990-1991

Robinson, Peter, FOX T.V. 1991

Kondracke, Morton 1991

Interview with Adam Clymer ( New York Times) 1993 July 7

Journalists

Interview with Fred Barnes 1992 March 25

Panel discussion: National Food Policy 1992 March 30

Interview: Arts and Entertainment 1992 May 8

TV: Harvard/Kennedy School of Politics 1992 April 12

Interview: Barbara Pfetsch 1992 July 21

Interview: C. Everett Ladd 1992 August 6

McNeil/Lehr Program 1992 August 20

Interview with KSL TV in SLC 1992 September 15

Interview: Pat Sykes 1992 September 24

TV Interview: David Brinkley Show 1992 September 27

Reagan Alumni 1992 November 11

Reunion: University of Utah School of Business 1992 October 22-24

Panel: AEI (C-Span) 1993, December 8

Interview: Barabara Pfetsch 1993 February 8

Interview: Hofstra - Kurt Ritter 1993 April 22

Grace TV Interview 1993 April 27

Interview: Dave Frum 1993 May 14

David Broder: "Clinton Finds His Voice," Washington Post article 1993 December 12

Brinkley, David (ABC News) 1994

Susan B. Casey 1994

Interview: National Opinion Research Center 1994 January 13

Interview: David Moore 1991 March 8

Interview: Jerry Hagstrom 1991 March 8

Interview: Everett Ladd 1991 April 9

Interview: Mr. Ulmonen (USIA) 1991 September 27

Panel Discussion: American University Young Alumni Chapter, Dr. James Thurber 1992 January 21

Interview: Linda Edwards ( New York Times) 1992 February 11

Discussion: National Policy Square Table 1992 June 4

H&K: Press Conference 1992 August 5

Interview: C-Span 1992 April 20

Interview: Wigmore/Romain 1981-1992

Christian Science Monitor circa 1991

Campaign action plan for Michael Huffington's race 1994

"A Tactical Plan Prepared for Mike Huffington," June 1994

Media Tracking 1994 California Senate Race

Oklahoma Project 2001-2002

Post-Election 2002

White House presentation Fall 1971

White House presentation: Return to R.W. "CREEP Proposal"

Memorandum, "How to Win States and Delegates," undated

Values in Strategy Assessment (VISTA) December 1991

"What Is Decision Making Information?" WH presentation by Vincent P. Barabba 1971 September 17

First draft for Scranton gubernatorial campaign 1985 August 22

"Hispanic Attitudinal Survey," prepared for the Century Council, September 1992

Australian state premiers values in strategy assessment, May 1995

PulseLine system user's manual

"Study of Life in the World Tomorrow" (2 folders)

"A National Study of the Images of Doctors and of the American Medical Association," undated

Executive summary: National Pharmaceutical Study undated

"A Study of Values and Opinions among the Spanish-speaking Populations of Four Cities," undated

The MDTA Outcomes Study among the Spanish-Surnamed enrollees undated

"An Analysis of Public Attitudes towards Handgun Control," undated

"A Study of Shopping Patterns in the Washington Area," undated

"Corporate Image of Study of the Gasoline-Buying Public," (2 folders) undated

"A Telephone Survey of Journalists' Attitudes," March 1986

Flash Results prepared for the Association of Trial Lawyers of America 1986 April 19-22

Executive Summary prepared for International Paper Company 1987 July 10 (2 folders)

Saturn Awareness and Expectations Information Elites Study 1988 June 24

Presentation Materials prepared for the American Soybean Association 1988 December 2-3

Internal communications study: Jack Eckerd Corporation 1989 June 20

"American Community Values Affecting Attitudes Toward Paper, Recycling, and Solid Waste Management," 1989 November 10

Capitol Hill Survey Fall 1998

Report to 80 Group / Project 80 circa 1980

Media circa 1980

"The Day After," November 1983

R/B: State Chairmen 5 January, 1984

Targeted states circa 1984

Project 80, May-July 1980

Presidential election transparencies, June-October 1980

Reagan simulation 1980, May 1980

Media allocation/events, August 1980

"Initial Strategic and Tactical Considerations for 1980 Presidential Campaign," 28 March 1980

Itineraries circa 1980

Agendas, notes, memoranda circa 1984

Agendas, outlines, notes circa 1984

Michigan statewide tracking data circa 1984

Illinois statewide tracking circa 1984

Missouri statewide tracking circa 1984

Conference call 30912

Notes/summaries circa 1984

Friedman California School Initiative circa 2000

Memos circa 1980

Media meeting October 2 1980

Correspondence, Notes 1980

Debate, notes circa 1980

Voter sub-groups, Evangelicals circa 1980

Ad test circa 1980

Reagan acceptance speech July 17 1980

"The Carter Record," prepared by RNC, August 1980

Dole opposition book, December 17 1987

Advocate Magazine, August 2006

Memos, correspondence 1987-1988

Memos for record 1983

Timmons, Bill undated

Bill Timmons meeting 1980 December 8

Timmons, William undated

Michael Deaver 1983

Presentation materials prepared for the Dallas Mayoral Benchmark 1987 January 5

Post national studies circa 1970-1980

Friedman Foundation presentations circa 1998

Chemical Manufacture Association Jan 30 1996

Beef Industry Council February 21 1996

Presidential Speech Writers Conference, March 1-3 1996

Bangkok trip March 1986

Agriculture Council March 14 1996

Singapore delegation panel March 28 1996

Chevron presentation April 4 1996

Utah Taxpayers luncheon April 26 1996

University of Minnesota May 2 1996

WAPOR conference May 15-19, 1996

Project Turnaround circa 1981

RBW-Israel July 1 1997

Memos for record circa 1983

Articles, press clippings, correspondence, notes circa 1998

Dole strategy February 24 1988

Dole targeting circa 1988

Dole, Robert 1987-1988

Memos, Correspondence 1987-1988

Dole strategy update circa 1988

Correspondence for RBW circa 1980

Bush circa 1980

Correspondence November, 1980

Correspondence April-June 1980

Newt Gingrich circa 1984

Barry Goldwater circa 1978

Barry Goldwater circa 1975

Barry Goldwater circa 1980

Arizona/Goldwater circa 1980

Goldwater Articles/Letters circa 1976

Dole Campaign Background circa 1988

Clippings/Notes circa 1993

Eyal Arad circa 1992

Clippings/Articles circa 1993

Israel, Itzahak Fisher, October 1992

Correspondence, Eyal Arad circa 1994

Likud Party circa 1993

Netanyahu Re-election 1995-1996

Gallup (Israel) circa 1995

UK targeting, PIPS undated

UK polls undated

Tom Arnold visit 5-7 January 1991

UK opposition research undated

Colin Powell, General (Retired) undated

Communications Callus 1 May 1991

American Marketing Association 9 November 1981

Business Council 27 February 1992

Union League speech 1 October 1992

Sterling breakfast 22 October 1992

University of Madrid 1 November 1992

North Central College 30 September 1993

U.S. Chamber of Commerce 10 November 1994

Ronald Reagan gala 6 February 1995

Sterling breakfast 16 February 1995

Business Council, Washington D.C. 23 February 1995

House Republican conference, March 1995

AUBER presentation, University of Utah, April 1995

Chemical Manufacture Association 7 September 1995

Panhandle Tiger Bay Club, Pensacola, Florida 23 September 1995

Utah Medical Association luncheon 27 September 1995

CNN Interview on Powell 28 September 1995

Sigma Chi speech 28 September 1995

Association of National Advertisers 8 October 1995

Boca Raton conference 8 October 1995

CNN Interview, KSL studios 24 October 1995

Chemical Manufacture Association 29 October 1995

Conference Board, London, Oct. 31-November 2 1995

Today Show interview 6 December 1995

Rotary Club speech 21 November 1995

Conference Board, Burson, New York 23 January 1996

Reagan documentary 14 June 1996

Business Week presentation 17 June 1996

Dinesh D'Souza interview 14 April 1997

BYU/Austin Texas speech 10 May 1997

APC Convention 19 June 1997

Chamber of Commerce 12 November 1997

Everett C. Ladd interview 28 January 1998

TED conference 18-20 Feb. 1998

American Radio interview 6 May 1998

University of Vermont interview 5 June 1998

Northeastern University, August 1998

Nicolas Lehman interview 24 September 1998

American Petroleum Institution 10 November 1998

Western Governors' conference 17 November 1998

Transport Association 11 December 1998

Suzanne Smith interview 1 February 1999

Jack Nelson interview 10 February 1999

Asia trip 1 June 1999

APEC speech 28 June 1999

Peter Robinson interview 15 July 1999

Bohemian Grove 22-24 July 1999

California campaign 30 September 1999

Retreat presentation 6 April 2001

Friedman Foundation presentation 18 December 2001

Social and Consumer Trends presentation 25 February 2002

Post-Olympic LDS church presentation 1 March 2002

Reagan Coalition 5 April 2002

Heritage Foundation 5 April 2002

Heritage Foundation 5 April 2002

Arizona trip 11-12 April 2002

Sons of Utah Pioneers 9 September 2002

Kaile Silva/Peter Pahnke Sealing Salt Lake Temple 10 September 2005

General Election report circa 1987

United Kingdom tour file 1 May 1990

Conservative Party conference report, Oct 1990 9 October 1990

The Opening of Parliament 1990 report circa October 1990

Draft of Table of Contents for "War Book," 6 April 1992

Sir Thomas Arnold March-July 1993

United Kingdom circa 1989-1990

Speech pulse, Neil Kinnock circa Sept 1990

Conservative Party speech pulse circa 1990

Values 28 February 1991

Victims of crime memo 7 September 1990

Scotland circa April 1990

Speech line 1 December 1989

Summer values April-Oct 1990

Reagan 1984 acceptance speech June-Aug 1984

Presidential debate memos 1 October 1984

Opposition research Feb-March 1984

Correspondence July-August 1980

Correspondence November-December 1980

Computer turnout August 29 1980

Articles, clippings, letters, statements circa 1980

Commitment August-October 1980

Interview of Pat Caddell and Dick Wirthlin December 2 1980

Broder circa 1979

Broder articles, clippings circa 1980

Dave Broder circa 1979

Reagan job rating 1982-1983

Meeting with Frank Fahrenkopf December 11 1985

Correspondence March-April 1986

March National transparencies 1983-1985

Meeting with the President June 14 1985

Transparencies March 17 1983

Transparencies of PM Spring 1984

DMI Business Plan May 9 1980

Correspondence September-December 1980

RNCT-1 Transparencies circa 1980

RNCT-2 Transparencies 1983-1985

Reagan's Job Rating Transparencies 1983-1985

White House Memoranda November 7-10 1983

Presidential debates circa 1984

Transparencies circa 1980-1984

RNC National VII September 3-8 1984

Reagan-Bush IV 1982-1984

National Februrary-March 1984

National RNC Transparencies 30615

Perceptual Mapping circa 1980

National # 13 30317

Overview document circa 1980

Richard Richards circa 1982

Articles, clippings, notes, correspondence circa 1987

Paul Laxalt 1987-1988

Strategy, July 1987

Clippings file 1987-1988

Articles, correspondence, statements 1987-1988

Trip July 28 1987

Correspondence, articles, July 1987

Meeting March 23 1987

Laxalt for President materials circa 1988

July Survey, July 1985

Notes, correspondence, July 1987

Survey of adult americans for Senator Paul Laxalt June 16-18 1987

Executive interviews prepared for Senator Paul Laxalt 13 August 1985

Nevada Brushfire, August 1985

White House Memoranda, Aug 5-Sept 2 1983

White House Memoranda, December 8-20 1983

Notes and memoranda, February 1982

Correspondence, Larry Speaks 1992, 1987

Roger Porter circa 1986

Mitt Romney meeting 1990s

Ed Rollins circa 1994

George Romney meeting, March 6 1992

Advertising Campaign: "Life what a Beautiful Choice," November 1993

CBS News/New York Times National Survey circa 1980

New York Times Surveys of the 1980 Election circa 1980

Camp David meeting February 5 1982

"The DeMoss Foundation National Attitude Benchmark," Volume 1 of 2 July 1990

"The DeMoss Foundation Youth VISTA," August 1994 (2 folders)

Results of benchmark advertising monitor survey January, 1992

STRATA analysis September, 1992

Strategy development "The Virtue of Virtue," October 5 1994

"American Values and Issues Determining Position on Abortion," July 1990

Project Reed May 31 2002

Background Research: "The Virtues of Virtue," March 1 1994

Overview: "Life what a Beautiful Choice," May 1995

DeMoss STRATA Ads, February 1993

Notes and memoranda February 1982

Map of Jerusalem 1988

Dailey & Associates circa 1980-1981

Reagan Campaign advertising circa 1980

Abortion 1978-1980

Economy circa 1980

Economic policy memo 1 April 1980

Reagan and Bush campaign memoranda 16 Sep-22 Oct 1980

1984 Bush media campaign circa 1984

Media-Tuesday team miscellaneous circa 1984

National tracking survey for the RNC November-December 1981

Bush 1984 campaign surveys March-April 1988

California tracking for Bush/Quayle 1 October 1988

George Bush file 1978-1988

Key documents 8 December 1982

Gerrit Gong file June-October 1984

National-RNC VIII 1 August 1984

National-RNC IX 1 September 1984

Campaign memos 1-30 August 1984 (2 folders)

Reagan/Mondale values maps August-November 1984

Michigan presidential tracking 9 October 1980

Wyoming statewide study 25-30 September 1980

Wisconsin statewide data 16-20 September 1980

Michigan statewide data 6-15 September 1980

Pennsylvania presidential tracking data 7 October 1980

Michigan presidential study wave II data 26-29 September 1980

Pennsylvania tracking data October 1980

Ohio presidential tracking 18 October 1980

Ohio presidential tracking data October 1980

Michigan presidential wave II data 1 September 1980

Georgia statewide survey 20-23 December 1987

Georgia statewide survey 20-23 December 1987

Pennsylvania presidential studies wave I 20-28 August 1980

Kentucky presidential tracking 24 October 1980

Michigan statewide track 1980

California statewide tax survey undated

Telephone Survey of Voter Attitudes in the State of Maine 13-14 November 1990

California statewide voters March 1982

Republican National Convention, state summary book February 1984

South Carolina presidential tracking October 1980

Michigan presidential tracking October 1980

Ohio presidential tracking October 1980

West Virginia tracking November 1984

Mississippi/West Virginia tracking November 1984

Reagan transparencies circa 1980 (3 folders)

NRA Elections projections February and May 1978

Internal Congressional Elections Projections (Prioritized by GOP Strength) 6 September 1978

Presidential experiment reports 1976

Presidential experiment reports 1976 (contd.)

Bush thermometer ratings 20 July 1984

Various election issues 1984

Attitudes on nuclear arms 1984

High frontier poll 1984

Opinions on the environment 1984

Blue collar 1984

Wisconsin bushfire aggregate results 1984

Iowa tracking aggregate results 1984

Labor (an issue) 1984

Alitalia market study 1987

Party identification shifts 1984

Republican national convention analysis 1984

Phoenix values October 1993

Western European attitudes April 1983

NBC+ABC tape 3 November 1980

Truck values research undated

Phoenix values October 1993