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Management and marketing at Beringer Vineyards and Wine World, Inc. : oral history transcript / 1990.
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Collection Overview

Title:

Management and marketing at Beringer Vineyards and Wine World, Inc. : oral history transcript / 1990
Wine spectator California winemen oral history series

Creator/Contributor:

Moone, Michael, 1940-, creator, interviewee.

Creator/Contributor:

Jacobson, Lisa, interviewer.

Creator/Contributor:

Bancroft Library, Regional Oral History Office.

Abstract:

Topics covered: Moone's career as salesman with Procter Beringer Vineyards and its umbrella company, Wine World, Inc., 1973-1989; marketing in the 1970s; Beringer President Richard Maher, sales and pricing, Los Hermanos label; revitalization of Beringer under Nestlé; acquisitions of Souverain Cellars, Asti winery, and Estrella River Winery; developing premium brands; export markets; wine industry organizations.

Date:

1990 (issued)

Subject:

n-us-ca
Wine and wine making -- California -- History
Vintners -- California -- Interviews
Négociants en vins -- Californie -- Entretiens
Vintners
Wine and wine making
California
Beringer Vineyards.
Wine World Estates, Inc.
Beringer Vineyards.
United States -- California -- Berkeley

Note:

Michael Moone ; with an introduction by Charles A. Carpy ; an interview conducted by Lisa Jacobson in 1989 ; Regional Oral History Office, the Bancroft Library, University of California, Berkeley,
Volume includes index.
Interviewed for: The Wine Spectator California Winemen Oral History Series.
AUDIO/VISUAL MATERIALS RESTRICTED. Requests for use of original must be approved by the appropriate curator. CU-BANC
Also available online.
Dept. of Special Collections, University of California, Los Angeles Library. Duplicate transcript.
Copyright by The Regents of the University of California. All uses of this manuscript are covered by a legal agreement between the University of California and the interviewee. This manuscript is made available for research purposes only. All publication rights are reserved to The Bancroft Library of the University of California, Berkeley. Requests for permission to quote for publication should be addressed to the Regional Oral History Office, The Bancroft Library, University of California, Berkeley. The legal agreement with the interviewee requires that he/she be notified of the request and allowed thirty days to respond.
6 audiocassettes of the original interview are available in The Bancroft Library. (Classified as: Phonotape 2447 c).
E. Michael Moone, born 1940. Wine marketer.

Type:

History.
Interviews.
Oral histories.

Physical Description:

print
viii, 109 pages, [5] leaves of plates : illustrations, portraits ; 29 cm
6 cassettes

Language:

English

Origin:

California

Copyright Note:

AUDIO/VISUAL MATERIALS RESTRICTED. Requests for use of original must be approved by the appropriate curator. CU-BANC
Copyright by The Regents of the University of California. All uses of this manuscript are covered by a legal agreement between the University of California and the interviewee. This manuscript is made available for research purposes only. All publication rights are reserved to The Bancroft Library of the University of California, Berkeley. Requests for permission to quote for publication should be addressed to the Regional Oral History Office, The Bancroft Library, University of California, Berkeley. The legal agreement with the interviewee requires that he/she be notified of the request and allowed thirty days to respond.