Description
The collection consists of five bound letterbooks of letters sent to W. P. Fuller & Co.
from September 1896 to September 1921. The letters are from the Pioneer White Lead Works and
the Pioneer Color Works, subsidiaries of the company; and from branch offices in California
and Portland, primarily regarding orders for supplies and paints, reports, and other routine
business matters.
Background
W. P. Fuller & Co. traces its origins to the pioneer firm of Fuller and Heather which
began in 1857 in Sacramento. The firm was established when William Parmer Fuller (1827-90)
went into partnership with Seton Heather, a young Englishman. The firm advertised itself as
being "Importers and Wholesale Dealers in Paints, Oils, French Window Glass, Brushes,
Varnishes, Turpentine, Glue, Gold Leaf, Artists' Materials, etc.". In 1862 Fuller and
Heather moved to San Francisco. Heather remained in Sacramento managing what would become a
branch operation, while Fuller established the headquarters of the business in San
Francisco. By 1867, Fuller and Heather was doing so well that it had outdistanced one of its
major competitors in the area, Oliver & Co., and was close on the heels of a second,
Cameron, Whittier & Co. That same year the three firms considered merging into a joint
stock company as a result of competition from English manufacturers who were undercutting
the California paint market by setting low rates. D. J. Oliver pulled out of the
negotiations but William Franklin Whittier (1832-1919), the surviving member of Cameron,
Whittier & Co. eventually decided to form a partnership with Fuller. Fuller bought out
Heather's interest in Fuller and Heather, and the new company, Whittier, Fuller & Co.
was formed January 1, 1868. The merger made the company the largest dealing in paints, oils
and glass on the Pacific coast.
Restrictions
Copyright has not been assigned to The North Baker Research Library. All requests for
permission to publish or quote from manuscripts must be submitted in writing to the
Library Director. Permission for publication is given on behalf of The North Baker
Research Library as the owner of the physical items and is not intended to include or
imply permission of the copyright holder, which must also be obtained by the reader.