Guide to the John F. Kennedy Presidential campaign materials,
1959-1960
Processed by Special Collections staff; machine-readable finding aid created by C. Del Anderson
Department of Special Collections
Green Library
Stanford University Libraries
Stanford, CA 94305-6004
Phone: (650) 725-1022
Email: speccollref@stanford.edu
URL: http://www-sul.stanford.edu/depts/spc/
© 1998
The Board of Trustees of Stanford University. All rights reserved.
Guide to the John F. Kennedy Presidential campaign materials,
1959-1960
Collection number: M0561
Department of Special Collections and University Archives
Stanford University Libraries
Stanford, California
Contact Information
- Department of Special Collections
- Green Library
- Stanford University Libraries
- Stanford, CA 94305-6004
- Phone: (650) 725-1022
- Email: speccoll@sulmail.stanford.edu
- URL: http://www-sul.stanford.edu/depts/spc/
- Processed by:
- Special Collections staff
- Date Completed:
- 1990 Dec
- Encoded by:
- C. Del Anderson
© 1998 The Board of Trustees of Stanford University. All rights reserved.
Descriptive Summary
Title: John F. Kennedy Presidential campaign materials,
Date (inclusive): 1959-1960
Collection number: Special Collections M0561
Creator:
Arnold, Maxwell; collector
Extent:
2 linear ft.
Repository:
Stanford University. Libraries. Dept. of Special Collections and University Archives.
Language:
English.
Administrative Information
Access Restrictions
None.
Publication Rights
Property rights reside with the repository. Literary rights reside with the creators of the documents or their heirs. To obtain
permission to publish or reproduce, please contact the Public Services Librarian of the Dept. of Special Collections.
Provenance
Gift of Maxwell Arnold, 1991
Preferred Citation:
[Identification of item] John F. Kennedy Presidential campaign materials, M0561, Dept. of Special Collections, Stanford University
Libraries, Stanford, Calif.
Biography
Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled
the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign
publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold
was the principal script writer.
Scope and Content
Book of strategy, scripts, storyboards, memos, notes, six- minute film strip featuring Mrs. Kennedy, and 15 five-minute television
commercials.
Access terms
Kennedy, John F.
Kennedy, Jacqueline
Fonda, Henry
Container List
Debate Revisited
Physical Description: 1 videotape:
2 in.
Scope and Content Note
Excerpts from famous first debate
Victura
Physical Description: 1 videotape:
2 in.
Scope and Content Note
Scenes of JFK and his sail boat. Never aired.
Questions & Answers
Physical Description: 1 videotape:
2 in.
Scope and Content Note
Edited from press conferences, Meet the Press, Face the Nation.
National Prestige
Physical Description: 1 videotape:
2 in.
Scope and Content Note
Composite of debates, speeches
Final Answer
Physical Description: 1 videotape:
2 in.
Old Age
Physical Description: 1 videotape:
2 in.
Quemoy-Matsu
Physical Description:
1 videotape
2 in.
Scope and Content Note
Excerpts from NY speech, later withdrawn from campaign use.
GOP Leadership
Physical Description:
1 videotape
2 in.
Warm Springs
Physical Description:
1 videotape
2 in.
Scope and Content Note
Connects with FDR
American Prestige
Physical Description:
1 videotape
2 in.
Scope and Content Note
Revision of "National Prestige"
Jackie Kennedy
Physical Description:
1 videotape
2 in.
U.S. Economy
Physical Description:
1 videotape
2 in.
PT Boat
Physical Description: 1 videotape:
16 mm.
Scope and Content Note
Adaptation of John Hersey's story of JFK's wartime heroism; Henry Fonda narrates.
Senator Fulbright
Physical Description:
1 videotape
16 mm.
Jacquline Kennedy TV Program Segment
Physical Description:
1 videotape
16 mm.
Scope and Content Note
Six-minute film strip prepared for use in half-hour CBS-TV afternoon show featuring Mrs. Kennedy. Stills, snapshots, home-movie
film clips of JFK, Jackie, Caroline, friends. Jack and Henry Fonda dialogue off camera.
Script and format for election eve broadcast from Fanueil Hall.
Various notes, papers, memos, scripts, storyboards, advertisements.
Book of strategy, scripts, storyboards, various ideas presented to JFK campaign staff following nomination at convention.
Various papers, notes, memos, scripts, storyboards, advertisements.
