Collection Guide
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Guide to the John F. Kennedy Presidential campaign materials,
1959-1960
Special Collections M0561
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Table of contents
Title: John F. Kennedy Presidential campaign materials,
Date (inclusive): 1959-1960
Collection number: Special Collections M0561
Creator:
Arnold, Maxwell; collector
Extent:
2 linear ft.
Repository:
Stanford University. Libraries. Dept. of Special Collections and University Archives.
Language:
English.
None.
Property rights reside with the repository. Literary rights reside with the creators of the documents or their heirs. To obtain
permission to publish or reproduce, please contact the Public Services Librarian of the Dept. of Special Collections.
Gift of Maxwell Arnold, 1991
[Identification of item] John F. Kennedy Presidential campaign materials, M0561, Dept. of Special Collections, Stanford University
Libraries, Stanford, Calif.
Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled
the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign
publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold
was the principal script writer.
Book of strategy, scripts, storyboards, memos, notes, six- minute film strip featuring Mrs. Kennedy, and 15 five-minute television
commercials.
Kennedy, John F.
Kennedy, Jacqueline
Fonda, Henry