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Guide to the John F. Kennedy Presidential campaign materials, 1959-1960
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Collection Details
Table of contents What's This?
  • Overview
  • Administrative Information
  • Biography
  • Scope and Content
  • Access Terms

  • Overview

    Call Number: M0561
    Creator: Arnold, Maxwell
    Title: John F. Kennedy Presidential campaign materials
    Dates: 1959-1960
    Physical Description: 2 Linear feet
    Physical Description: Please note that the media in this collection has been reformatted and 'use copies' exist for use in the Field Reading Room.
    Language(s): The materials are in English.
    Repository: Dept. of Special Collections & University Archives.
    Stanford University Libraries.
    557 Escondido Mall
    Stanford, CA 94305-6064
    Email: speccollref@stanford.edu
    Phone: (650) 725-1022
    URL: http://library.stanford.edu/spc

    Administrative Information


    Custodial History

    Gift of Maxwell Arnold, 1991

    Information about Access


    Ownership & Copyright

    Property rights reside with the repository. Literary rights reside with the creators of the documents or their heirs. To obtain permission to publish or reproduce, please contact the Public Services Librarian of the Dept. of Special Collections.

    Cite As

    [Identification of item] John F. Kennedy Presidential campaign materials, M0561, Dept. of Special Collections, Stanford University Libraries, Stanford, Calif.

    Processing Notes

    Due to limited resources, minimal processing occurred to this collection. Scholars might find paperclips, staples, and other original bindings along with letters in their original envelopes. A date span was given whenever possible. Since no arrangement occurred inside each individual box, scholars should note that the completeness of the folder heading could be suspect.


    Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold was the principal script writer.

    Scope and Content

    Book of strategy, scripts, storyboards, memos, notes, six- minute film strip featuring Mrs. Kennedy, and 15 five-minute television commercials. All media for this collection has been reformatted.

    Access Terms

    Fonda, Henry
    Kennedy, Jacqueline
    Kennedy, John F., (John Fitzgerald), 1917-1963.