Register of the Lodi (Calif.) Grape and Wine Festival Collection, 1907-1990
Processed by Don Walker; machine-readable finding aid created by
Don Walker
San Joaquin County Historical Society and Museum
11793 North Micke Grove Road
Lodi, CA 95241
Phone: (209) 463-4119
Fax: (209) 369-2178
Email: dwalker@uop.edu
URL: http://www.sanjoaquinhistory.org/
© 2000
San Joaquin County Historical Society & Museum. All rights reserved.
Register of the Lodi (Calif.) Grape and Wine Festival Collection, 1907-1990
Collection number: Ms43
San Joaquin County Historical Society and Museum
Lodi, California
Contact Information
- San Joaquin County Historical Society and Museum
- 11793 North Micke Grove Road
- Lodi, CA 95241
- Phone: (209) 463-4119
- Fax: (209) 369-2178
- Email: dwalker@uop.edu
- URL: http://www.sanjoaquinhistory.org/
- Processed by:
- Don Walker
- Date Completed:
- January 1999
- Encoded by:
- Don Walker
© 2000 San Joaquin County Historical Society & Museum. All rights reserved.
Descriptive Summary
Title: Lodi (Calif.) Grape and Wine Festival Collection,
Date (inclusive): 1907-1990
Collection number: Ms43
Creator:
Extent: 0.5 linear ft.
Repository:
San Joaquin County Museum.
Language:
English.
Administrative Information
Access
Collection is open for research by appointment only.
Publication Rights
The library can only claim physical ownership of the collection. Users are responsible for satisfying any claimants of literary
property.
Preferred Citation
[Identification of item], Lodi (Calif.) Grape and Wine Festival Collection, Ms43, San Joaquin County Historical Society and
Museum.
Access Points
personal name
Clark, Bertha de Almada (1887-1974)
corporate name
Lodi (Calif.) Grape & Wine Festival
subject
Festivals - California - Lodi
Advertising - Wine - California - Lodi
Wine industry - California - Lodi
geographic name
Lodi (Calif.) - Social life and customs
Lodi (Calif.) - History - Sources
Biography
The first Lodi Grape & Wine Festival, styled the "Tokay Carnival" (1907), was the brainchild of Charles Ray, local viticulturist
and land developer. Other Lodi businessmen, including Henry F. Ellis, owner of the Lodi Sentinel, soon backed Ray's idea and
the first agricultural festival in San Joaquin County was launched September 19-21, 1907. Celebration events included a speech
by California Governor, James N. Gillett and a parade of floats. The Lodi Arch, a California Mission Revival style free-standing
archway erected at the time of the Festival, still stands in downtown Lodi. Although the community was pleased with the Tokay
Festival, backers lost money and the experience was not repeated during the pre-Prohibition years. Following Repeal, however,
Lodi revived the Grape and Wine Festival (1934) and it has been celebrated each September since that date save for a four
year hiatus during World War II. The Festival is made up of a number of events and activities, including a parade, a floral
show, a fine arts show, grape exhibits and special appearances by noted entertainers.
Scope and Content
The Lodi Grape & Wine Show Collection consists of programs, memorabilia and clippings from the Tokay Carnival (1907), as well
as programs (1934-1959), premium lists (1947-1977), fine arts awards lists (1952-1966) and histories of the Lodi Grape and
Wine Festival (1934- ).
BOX 1: LODI GRAPE FESTIVAL COLLECTION
1.1: Festival Queen [Bertha De Almada] Memorabilia (1907)
c-Card "To Queen Zinfandel"
d-Card to Queen from her maids
1.2: The Lodi Magazine. Carnival Souvenir Number (Oct 1907)
1.3: Festival Postcards (1907)
1.4: Lodi Grape Festival Programs (1907) [4]
1.5: Lodi Grape Festival Clippings (1907)
1.6: Grape & Wine Festival Programs (1934-1937)
1.7: Arthur Marquhardt [?]. "Re-birth Tokay Carnival" (1936) [typescript essay]
1.8: Grape & Wine Festival Programs (1946-1949)
1.9: Grape & Wine Festival Membership Rcpts. (1949)
1.10: Grape & Wine Festival Programs (1950-51; 1954-59)
1.11: Grape & Wine Festival Premium Lists (1947-49; 1953; 1955-58; 1960-69; 1974; 1976-77)
1.12: Grape & Wine Festival Fine Arts Awards Programs (1952-53; 1957-58; 1960-61; 1963-64)
1.13: Maurice Hill. "History of Tokay Carnival" in Discover the Valley (Sep-Oct 1990)
