Dutch graphic, furniture, and architectural designer who worked in lithography, etching, woodcutting and painting. He was
also a filmmaker, photographer, and teacher who applied the principle of De Stijl and constructivism to commercial advertising.
The collection consists of printed ephemera such as advertisements, pamphlets, proof pages, flyers, and one photograph, representing
Schuitema's designs, typography, photomontages, and use of color.
Paul Schuitema, 1897-1973, was a Dutch graphic, furniture and
architectural designer who worked in lithography, etching, wood cutting and
painting. He was also a film maker, photographer and teacher. As an early
modernist, he applied the principles of de Stijl and Constructivism to
commercial advertising. His style was direct and frontal, making graphic use of
words and confronting the viewer with the object that needed to be sold in his