Dutch graphic, furniture, and architectural designer who worked in lithography, etching, woodcutting and painting. He was
also a filmmaker, photographer, and teacher who applied the principle of De Stijl and constructivism to commercial advertising.
The collection consists of printed ephemera such as advertisements, pamphlets, proof pages, flyers, and one photograph, representing
Schuitema's designs, typography, photomontages, and use of color.
Paul Schuitema, 1897-1973, was a Dutch graphic, furniture and architectural designer who worked in lithography, etching, wood
cutting and painting. He was also a film maker, photographer and teacher. As an early modernist, he applied the principles
of de Stijl and Constructivism to commercial advertising. His style was direct and frontal, making graphic use of words and
confronting the viewer with the object that needed to be sold in his advertising brochures.