Collection of publishers' advertising pamphlets, ca. 1900-1920s
Processed by Chris Marino in the Center for Primary Research and Training (CFPRT), with assistance from Megan Hahn Fraser,
July 2011; machine-readable finding aid created by Caroline Cubé.
UCLA Library Special Collections
Room A1713, Charles E. Young Research Library
Box 951575
Los Angeles, CA 90095-1575
Email: spec-coll@library.ucla.edu
URL: http://www.library.ucla.edu/libraries/special/scweb/
© 2003
The Regents of the University of California. All rights reserved.
Descriptive Summary
Title: Collection of publishers' advertising pamphlets
Date (inclusive): ca. 1900-1920s
Collection number: 1677
Extent:
2 boxes (1.0 linear ft.)
Abstract: Approximately 222 publishers' advertising pamphlets from primarily Los Angeles-based bookstores from the 1900s to the 1920s.
The majority of pamphlets were produced by Alfred A. Knopf, Macmillan, Houghton-Mifflin, Scribner, Doubleday, Page & Company,
Duran Books and P.F. Collier & Son.
Language: Finding aid is written in
English.
Repository:
University of California, Los Angeles. Library Special Collections.
Los Angeles, California 90095-1575
Physical location: Stored off-site at SRLF. Advance notice is required for access to the collection. Please contact UCLA Library Special Collections
for paging information.
Administrative Information
Restrictions on Access
Open for research. STORED OFF-SITE AT SRLF. Advance notice is required for access to the collection. Please contact UCLA Library
Special Collections for paging information.
Restrictions on Use and Reproduction
Property rights to the physical object belong to the UC Regents. Literary rights, including copyright, are retained by the
creators and their heirs. It is the responsibility of the researcher to determine who holds the copyright and pursue the copyright
owner or his or her heir for permission to publish where The UC Regents do not hold the copyright.
Processing Note
Processed by Chris Marino in the Center for Primary Research and Training (CFPRT), with assistance from Megan Hahn Fraser,
July 2011.
Preferred Citation
[Identification of item], Collection of publishers' advertising pamphlets (Collection 1677). UCLA Library Special Collections,
Charles E. Young Research Library, UCLA.
UCLA Catalog Record ID
Biography/History
This collection consists of publishers' advertising pamphlets from primarily Los Angeles Bookstores. The first box contains
pamphlets from Fowler Brothers and C.C. Parker Booksellers. Fowler Brothers bookstore was the oldest family-owned bookstore
in Los Angeles, in operation from 1888 to 1994, when it closed due to changing times and disruptive subway construction. It
began initially as a church and Sunday school supply house, but became a book and stationery store that survived six different
downtown locations.
Chas. C. Parker or C.C. Parker Booksellers and Importers was located on 220 S. Broadway in downtown Los Angeles.
The second box contains publishers' advertising pamphlets from Los Angeles and a few from Chicago issued by bookstores that
were operating during the early 1900s.
Scope and Content
Collection consists of approximately 222 publishers' advertising pamphlets. Publishers include Alfred A. Knopf, Macmillan,
Houghton-Mifflin, Scribner, Doubleday, Page & Company, Duran Books and P.F. Collier & Son. Advertisements also feature local
Los Angeles bookstores, including Gillespie's, Fowler Brothers, C.C. Parker, and Stratford & Green. The pamphlets mostly consist
of monthly book lists, books of the seasons, books for presents, new books of the year, children's reading lists and summer
reading lists.
Indexing Terms
The following terms have been used to index the description of this collection in the library's online public access catalog.
Subjects
Publishers and publishing--United States--Archival resources.
Genres and Forms of Material
Booksellers' advertisements.
Publishers' catalogs.
Box 1
Publishers' advertising pamphlets from C. C. Parker and Fowler Brothers Bookstores,
ca. 1910s-1920s.
Scope and Content Note
Approximately 90 publishers' advertising pamphlets from two Los Angeles bookstores. Mostly issued by Bobbs-Merrill, Scribner,
Macmillian, Alfred A. Knopf, and Doran Books. The majority of advertising pamphlets include monthly book lists, books of the
seasons, books for presents, novels/new books of the year, and summer reading lists.
Box 2
Publishers' advertising pamphlets,
ca. 1900s-1920s.
Scope and Content Note
Approximately 132 publishers' advertising pamphlets from primarily Los Angeles bookstores with approximately five pamphlets
from Chicago based bookstores. Pamphlets mostly issued by Bobbs-Merrill Company, Rand McNally and Company, Doubleday, Page
& Co., Harper & Brothers. The majority of advertising pamphlets include monthly books lists, magazine guides, lists of books
on health, as well as individual advertisements for upcoming books.