Collection Scope and Content Summary
Title: Collection on the Barry M. Goldwater Presidential campaign
Date (inclusive): 1892-1965, undated
Date (bulk): 1964
Collection Number: 101
8.0 linear feet
(11 document boxes, 2 record storage boxes)
Rivera Library. Special Collections Department.
The Collection on the Barry M. Goldwater Presidential campaign consists primarily of pamphlets, clippings, newsletters, publications,
correspondence, photographs, brochures and ephemera. Most of the materials pertain to the 1964 United States Presidential
campaign and the Goldwater support effort. The collection also contains a considerable amount of campaign ephemera that was
used to promote Goldwater during his campaign. Less in quantity are materials regarding political parties and organizations,
general organizations and political activities.
Languages: The collection is in English.
This collection is open for research.
Copyright has not been assigned to the University of California, Riverside Libraries, Special Collections & Archives. All
requests for permission to publish or quote from manuscripts must be submitted in writing to the Head of Special Collections
& Archives. Permission for publication is given on behalf of the Regents of the University of California as the owner of the
physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained by
[identification of item]. Collection on the Barry M. Goldwater Presidential campaign, Collection 101. University of California,
Riverside Libraries, Special Collections & Archives, University of California, Riverside.
Gift of James Toledano, 1968.
Processed by Andrés Calderón, 2008.
On January 1, 1909, Barry Morris Goldwater was born in Phoenix, Arizona to Baron and Josephine Goldwater nearly three years
before Arizona became the forty-eighth state.
In 1923, Goldwater began attending Phoenix Union High School. After a poor academic showing, his father enrolled him at Staunton
Military Academy, a military school located in Staunton, Virginia. In his senior year at the academy, Goldwater received the
coveted Kable Medal, an honor awarded to the outstanding all-around cadet. After graduating from Staunton in 1928, Goldwater
returned to Arizona and enrolled at the University of Arizona in Tucson. After a lackluster performance as a freshman, Goldwater
withdrew from the university and returned home upon hearing news of his father's death. Goldwater soon began working at the
family store and would continue to do so until 1953.
On September 22, 1934, Goldwater married Margaret "Peggy" Johnson and would be wed to her until her death in December, 1985,
after fifty-one years of marriage. Barry and Peggy would go on to have four children: Joanne, Barry, Michael, and Peggy.
During WWII, Goldwater served as a pilot in the 27th Ferry Squadron Division of the Air Transport Command (ATC), a unit of
the United States Army Air Forces. Goldwater helped transport airplanes and supplies to the war fronts, and also between the
United States and India. Upon retiring, Goldwater held the rank of Major General.
In 1949, Goldwater was elected to the Phoenix City Council. In 1952, Goldwater, running on a republican ticket, entered Arizona's
senate race and defeated popular Democrat Ernest W. McFarland. Goldwater would go on to serve a total of five terms in the
United States Senate as a representative of Arizona from 1953–1965 (Goldwater stepped down from the Senate in 1964 to focus
on his presidential campaign), and 1969–1987.
Goldwater won the Republican Party's presidential nomination in 1964, but would lose the presidential election in a landslide
to popular Democrat, Lyndon B. Johnson. In a historic loss, Goldwater carried only six states: Arizona, Alabama, Georgia,
Louisiana, Mississippi, and South Carolina. While the loss ranks among some of the worst in United States history, many credit
Goldwater as ushering in the conservative movement of the 20th century.
Among the more pressing topics that Goldwater addressed as a member of the United States Senate were labor unions, Communism,
and the United States budget. One of his most noted legislative achievements came with the passing of the Goldwater-Nichols
Department of Defense Reorganization Act; the act served to restructure upper-level military organization.
On June 3, 1998, Goldwater passed away only a few months before reaching his ninetieth birthday, and was buried in his home
state of Arizona.
||Barry M. Goldwater was born on January 1st.
||Goldwater graduated from Staunton Military Academy.
||Goldwater married Margaret "Peggy" Johnson.
||Goldwater was elected to the Phoenix City Council.
||Goldwater entered Arizona's Senate race on the Republican ticket and defeated popular Democrat Ernest W. McFarland.
||Goldwater won the Republican Party's presidential nomination but lost the presidential election to Lyndon B. Johnson.
||Goldwater-Nichols Department of Defense Reorganization Act is passed.
||Goldwater retired from the United States Senate.
||Barry M. Goldwater died on May 29th.
Collection Scope and Content Summary
The Collection on the Barry M. Goldwater Presidential campaign contains materials related to the 1964 United States Presidential
campaign and materials created and/or used by Goldwater support organizations. Also included are materials regarding political
parties/organizations, non-political organizations, and political activities. This collection is comprised of print, non-print
and visual materials that include pamphlets, clippings, newsletters, manuals, publications, fliers, correspondence, photographs,
brochures, and ephemera.
This collection is organized into two series, each containing three sub-series:
Series 1. Goldwater Presidential campaign, 1963-1965, undated.
- Sub-series 1.1. Ephemera, 1963-1964, undated.
- Sub-series 1.2. General, 1964-1965, undated.
- Sub-series 1.3. Supporting Organizations, 1963-1964, undated.
Series 2. Political Parties, 1892-1965, undated.
- Sub-series 2.1. 1964 Elections, 1964-1965, undated.
- Sub-series 2.2. General, 1932-1964, undated.
- Sub-series 2.3. Republican Party, 1892-1965, undated.
The following terms have been used to index the description of this collection in the library's online public access catalog.
Goldwater, Barry Morris, 1909-1998.
Political parties United States.
Presidents United States Election.
Republican National Committee (U.S.).
Republican Party (U.S. : 1854- ).
Genres and Forms of Materials
Clippings (information artifacts).