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Guide to the Fashion Frocks, Inc. Style Cards and Other Material MS.P.054
MS.P.054  
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Collection Details
 
Table of contents What's This?
  • Access
  • Publication Rights
  • Preferred Citation
  • Acquisition Information
  • Processing History
  • Organizational History
  • Collection Scope and Content Summary

  • Title: Fashion Frocks, Inc. style cards and other material
    Identifier/Call Number: MS.P.054
    Contributing Institution: Special Collections and Archives, University of California, Irvine Libraries
    Language of Material: English
    Physical Description: 0.2 Linear feet (1 box)
    Date (inclusive): 1952, 1959
    Abstract: This collection comprises 133 style cards, each approximately 23 x 30.5 cm. The bulk of the cards feature fashion styles from the 1952 Fashion Frocks spring collection, with nine representing the 1959 spring and summer collections. Fabric swatches are pinned to most of the cards. Each card contains information about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection are letters from the company to Fashion Frocks, Inc. representatives, delivery schedules, a stock list, and a broadside detailing bonus gifts for sales representatives with large orders.
    Creator: Fashion Frocks, Inc..

    Access

    Collection open for research.

    Publication Rights

    Property rights reside with the University of California. Copyrights are retained by the creators of the records and their heirs. For permission to reproduce or to publish, please contact the Head of Special Collections and Archives.

    Preferred Citation

    Fashion Frocks, Inc. style cards and other material. MS-P054. Special Collections and Archives, The UC Irvine Libraries, Irvine, California. Date accessed.
    For the benefit of current and future researchers, please cite any additional information about sources consulted in this collection, including permanent URLs, item or folder descriptions, and box/folder locations.

    Acquisition Information

    Acquired, 2002 and gift of Lynn Mally, 2013.

    Processing History

    Processed by Karen Rosen, 2004.

    Organizational History

    Fashion Frocks, Inc. was a dress manufacturing company located in Cincinnati, Ohio.

    Collection Scope and Content Summary

    This collection comprises 133 style cards, each approximately 23 x 30.5 cm. The bulk of the cards feature fashion styles from the 1952 Fashion Frocks spring collection, with nine representing the 1959 spring and summer collections. Fabric swatches are pinned to most of the cards. Each card contains information about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection are letters from the company to Fashion Frocks, Inc. representatives, delivery schedules, a stock list, and a broadside detailing bonus gifts for sales representatives with large orders.

    Subjects and Indexing Terms

    Online Archive of California.
    Clothing and dress -- United States
    Fashion -- United States
    Fashion design drawings -- United States -- 20th century.
    Swatches -- 20th century.
    Women's clothing -- United States -- History -- Sources
    Women's clothing industry -- United States -- History -- Sources