Collection Guide
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Guide to the Fashion Frocks, Inc. Style Cards and Other Material
MS.P.054
MS.P.054
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Table of contents
Title: Fashion Frocks, Inc. style cards and other material
Identifier/Call Number: MS.P.054
Contributing Institution:
Special Collections and Archives, University of California, Irvine Libraries
Language of Material:
English
Physical Description:
0.2 Linear feet
(1 box)
Date (inclusive): 1952, 1959
Abstract: This collection comprises 133 style cards, each approximately 23 x 30.5 cm. The bulk of the cards feature fashion styles from
the 1952 Fashion Frocks spring collection, with nine representing the 1959 spring and summer collections. Fabric swatches
are pinned to most of the cards. Each card contains information about colors, sizes, price, and an effusive marketing pitch
for the dress design on that card. Also included in the collection are letters from the company to Fashion Frocks, Inc. representatives,
delivery schedules, a stock list, and a broadside detailing bonus gifts for sales representatives with large orders.
Creator:
Fashion Frocks, Inc..
Collection open for research.
Property rights reside with the University of California. Copyrights are retained by the creators of the records and their
heirs. For permission to reproduce or to publish, please contact the Head of Special Collections and Archives.
Fashion Frocks, Inc. style cards and other material. MS-P054. Special Collections and Archives, The UC Irvine Libraries, Irvine,
California. Date accessed.
For the benefit of current and future researchers, please cite any additional information about sources consulted in this
collection, including permanent URLs, item or folder descriptions, and box/folder locations.
Acquired, 2002 and gift of Lynn Mally, 2013.
Processed by Karen Rosen, 2004.
Fashion Frocks, Inc. was a dress manufacturing company located in Cincinnati, Ohio.
Collection Scope and Content Summary
This collection comprises 133 style cards, each approximately 23 x 30.5 cm. The bulk of the cards feature fashion styles from
the 1952 Fashion Frocks spring collection, with nine representing the 1959 spring and summer collections. Fabric swatches
are pinned to most of the cards. Each card contains information about colors, sizes, price, and an effusive marketing pitch
for the dress design on that card. Also included in the collection are letters from the company to Fashion Frocks, Inc. representatives,
delivery schedules, a stock list, and a broadside detailing bonus gifts for sales representatives with large orders.
Subjects and Indexing Terms
Online Archive of California.
Clothing and dress -- United States
Fashion -- United States
Fashion design drawings -- United States -- 20th century.
Swatches -- 20th century.
Women's clothing -- United States -- History -- Sources
Women's clothing industry -- United States -- History -- Sources