Descriptive Summary
Administrative Information
Organizational History
Scope and Content of Collection
Indexing Terms
Descriptive Summary
Title: Fashion Frocks, Inc. style cards and other material,
Date: 1952
Collection number: MS-P054
Creator:
Fashion Frocks, Inc.
Extent:
0.2 linear feet (1 box)
Repository:
University of California, Irvine. Library.
Special Collections and Archives.
Irvine, California 92623-9557
Abstract: This collection comprises 124 style cards, each approximately 23 x 30.5 cm. Each style card features a different fashion
style from the 1952 Fashion Frocks spring collection and most include fabric swatches. The verso of each card contains information
about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection
is a letter from the company to Fashion Frocks, Inc. representatives, a delivery schedule, and a broadside detailing bonus
gifts for sales representatives with large orders.
Language:
English.
Administrative Information
Access
Collection open for research.
Publication Rights
Property rights reside with the University of California. Literary rights are retained by the creators of the records and
their heirs. For permissions to reproduce or to publish, please contact the Head of Special Collections and University Archives.
Preferred Citation
Fashion Frocks, Inc. style cards and other material. MS-P54. Special Collections and Archives, The UC Irvine Libraries, Irvine,
California.
Acquisition Information
Acquired, 2002.
Processing Information
Processed by Karen Rosen, 2004.
Organizational History
Fashion Frocks, Inc. was a dress manufacturing company located in Cincinnati, Ohio.
Scope and Content of Collection
This collection comprises 124 style cards, each approximately 23 x 30.5 cm. Each style card features a different fashion
style from the 1952 Fashion Frocks spring collection and most include fabric swatches. The verso of each card contains information
about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection
is a letter from the company to Fashion Frocks, Inc. representatives, a delivery schedule, and a broadside detailing bonus
gifts for sales representatives with large orders.
Indexing Terms
The following terms have been used to index the description of this collection in the library's online public access catalog.
Subjects
Clothing and dress -- United States -- Archives.
Women's clothing -- United States -- Archives.
Women's clothing industry -- United States -- Archives.
Fashion -- United States -- Archives.
Genres and Formats of Materials
Fashion design drawings -- United States -- 20th century.
Swatches -- 20th century.
Titles
Online Archive of California.