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Guide to the Fashion Frocks, Inc. Style Cards and Other Material
MS-P054  
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Collection Details
 
Table of contents What's This?
  • Descriptive Summary
  • Administrative Information
  • Organizational History
  • Scope and Content of Collection
  • Indexing Terms

  • Descriptive Summary

    Title: Fashion Frocks, Inc. style cards and other material,
    Date: 1952
    Collection number: MS-P054
    Creator: Fashion Frocks, Inc.
    Extent: 0.2 linear feet (1 box)
    Repository: University of California, Irvine. Library. Special Collections and Archives.
    Irvine, California 92623-9557
    Abstract: This collection comprises 124 style cards, each approximately 23 x 30.5 cm. Each style card features a different fashion style from the 1952 Fashion Frocks spring collection and most include fabric swatches. The verso of each card contains information about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection is a letter from the company to Fashion Frocks, Inc. representatives, a delivery schedule, and a broadside detailing bonus gifts for sales representatives with large orders.
    Language: English.

    Administrative Information

    Access

    Collection open for research.

    Publication Rights

    Property rights reside with the University of California. Literary rights are retained by the creators of the records and their heirs. For permissions to reproduce or to publish, please contact the Head of Special Collections and University Archives.

    Preferred Citation

    Fashion Frocks, Inc. style cards and other material. MS-P54. Special Collections and Archives, The UC Irvine Libraries, Irvine, California.

    Acquisition Information

    Acquired, 2002.

    Processing Information

    Processed by Karen Rosen, 2004.

    Organizational History

    Fashion Frocks, Inc. was a dress manufacturing company located in Cincinnati, Ohio.

    Scope and Content of Collection

    This collection comprises 124 style cards, each approximately 23 x 30.5 cm. Each style card features a different fashion style from the 1952 Fashion Frocks spring collection and most include fabric swatches. The verso of each card contains information about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection is a letter from the company to Fashion Frocks, Inc. representatives, a delivery schedule, and a broadside detailing bonus gifts for sales representatives with large orders.

    Indexing Terms

    The following terms have been used to index the description of this collection in the library's online public access catalog.

    Subjects

    Clothing and dress -- United States -- Archives.
    Women's clothing -- United States -- Archives.
    Women's clothing industry -- United States -- Archives.
    Fashion -- United States -- Archives.

    Genres and Formats of Materials

    Fashion design drawings -- United States -- 20th century.
    Swatches -- 20th century.

    Titles

    Online Archive of California.