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Inventory of the City of Roseville, City Manager, Communications Division Collection
LG 207
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Title: Inventory of the City of Roseville, City Manager, Communications Division
Collection
Date: 1864-1997
Collection number: LG 207
Creator:
City Manager, Communications Division
Extent:
5 binders, including 3,863 slides, 120 negatives, 3 photographs
Repository:
Roseville Public Library History Collection
Roseville, California
Abstract: The City of Roseville created the Communications Division in March 2007
under the administration of the City Manager's Office in an effort to merge existing city public
information resources such as print, internet, and video into one entity for the purpose of speaking
with one voice and streamlining the city's internal and external messaging. The City of Roseville, City
Manager, Communications Division Collection is arranged in one Series: 1. Photographic Material and is
divided into three Subseries: 1. Slides, 2. Negatives, and 3. Photographs. Images span the dates
1864 to 1997.
Physical location: Roseville Public Library
Languages: Languages represented in this collection:
English
Collection is open for research.
For permission to reproduce or publish, please consult Roseville Public Library History
Collection staff. Permission for reproduction or publication is given on behalf of the
Roseville Public Library History Collection, Roseville, as the owner of the physical items.
The researcher assumes all responsibility for possible infringement that may arise from
reproduction or publication of materials from the Roseville Public Library History Collection.
[Identification of item], City of Roseville, City Manager, Communications Division,
LG 207: [box: folder number], Roseville Public Library, History Collection, Roseville, California.
The City of Roseville, City Manager, Communications Division donated this collection in 2008.
Lola Aguilar processed this collection and created its finding aid in 2010.
The City of Roseville created the Communications Division in March 2007 under the
administration of the City Manager's Office. Its mission was to merge existing city
information resources such as print, internet, and video into one entity for the purpose
of speaking with one voice and streamlining the city's internal and external messaging.
The City Manager's Office combined the Media Division and the Public Information Division
into one Communications Division, hiring Megan MacPherson as the first Communications
Manager reporting to the Deputy City Manager.
Prior to merging the two divisions, the Media Division performed broadcast services and
also included a webmaster who maintained the city's website before being integrated into the
Communications Division. The Public Information Division previously operated out of the City
Manager's Office and continues to operate along with the Media Division as the Communications
Division, which includes a Senior Multimedia Specialist, an Internet Administrator, a Web and
Marketing Specialist, and a Public Information Technician.
The Communications Division fulfills a broad scope of responsibilities for the City of Roseville.
These include public and media relations, emergency and crisis communications, external city
messaging, internal communication, public outreach and awareness, and community relations.
In addition to maintaining communication with the City of Roseville's over 112,000 residents, the
Communications Division directs media tracking and campaigns, new technology research and policy
development, brand management and development, and web site management.
The Division also publishes a weekly media Tip Sheet, the bi-weekly City Manager's message, a
weekly column for the Roseville Press-Tribune, a monthly column for the Chamber of Commerce, and
manages content and delivery for dozens of e-mail distribution lists. The Communications Division
serves as the City of Roseville's official spokes vehicle to news media.
The City of Roseville, City Manager, Communications Division Collection is arranged in one
Series: 1. Photographic Material and divided into three Subseries: 1. Slides, 2. Negatives,
and 3. Photographs. Images span the dates 1864 to 1997.
Series 1 consists of five binders, which include images of Roseville, Lincoln, Greenwood,
Penryn, Grass Valley, Auburn and Placer County. The collection has images of the Southern
Pacific Railroad Company yard in Roseville as well as engines and trains from the 20th
century and 19th century and images of the Pacific Fruit Express Co. The collection also has
aerial photographs of Roseville during the city's growth in the 1990s. Several images in this
collection have multiple copies and many are not identified or do not have dates. Some of
the images are photographs of advertisements or photographs from unidentified publications.
The following terms have been used to index the description of this collection in the
library's online public access catalog.
Auburn (Calif.)
Grass Valley (Calif.)
Lincoln (Calif.)
Penryn (Calif.)
Rio Vista (Calif.)
Roseville (Calif.)
Roseville (Calif.)--History
Pacific Fruit Express Co.
Southern Pacific Company
Southern Pacific Railroad Company