Guide to the Richard Alfred Russell Papers SC0351

Finding aid prepared by Daniel Hartwig
Dept. of Special Collections & University Archives
Stanford University Libraries.
557 Escondido Mall
Stanford, California, 94305
Repository email: speccollref@stanford.edu
October 2010

Note

This encoded finding aid is compliant with Stanford EAD Best Practice Guidelines, Version 1.0.


Title: Richard Alfred Russell papers
Identifier/Call Number: SC0351
Contributing Institution: Dept. of Special Collections & University Archives
Language of Material: English
Physical Description: 1.0 Linear feet
Date (inclusive): 1936-1940
Physical Location: Special Collections and University Archives materials are stored offsite and must be paged 36-48 hours in advance. For more information on paging collections, see the department's website: http://library.stanford.edu/depts/spc/spc.html.
creator: Russell, Richard Alfred.
creator: Stanford University. Dept. of Journalism

Access to Collection

The materials are open for research use. Audio-visual materials are not available in original format, and must be reformatted to a digital use copy.

Publication Rights

All requests to reproduce, publish, quote from, or otherwise use collection materials must be submitted in writing to the Head of Special Collections and University Archives, Stanford University Libraries, Stanford, California 94304-6064. Consent is given on behalf of Special Collections as the owner of the physical items and is not intended to include or imply permission from the copyright owner. Such permission must be obtained from the copyright owner, heir(s) or assigns. See: http://library.stanford.edu/depts/spc/pubserv/permissions.html.
Restrictions also apply to digital representations of the original materials. Use of digital files is restricted to research and educational purposes.

Preferred Citation

[identification of item], Richard Alfred Russell Papers (SC0351). Dept. of Special Collections and University Archives, Stanford University Libraries, Stanford, Calif.

Subjects and Indexing Terms

Russell, Richard Alfred
Stanford University. Dept. of Journalism -- General subdivision--Faculty.;
Wilbur, Ray L., (Ray Lyman), 1875-1949
Advertising campaigns.
Advertising--Electric household appliances.
Advertising--Food.
Advertising.
Journalism--Study and teaching.

Box 1, Folder 1

Wesix Electric Heater 1937

Scope and Contents

-Tested. Selling Plan for Wesix, Principles of Advertising II
-A Plan for Advertising and Merchandising the Wesix Electric Heater, Principles of Advertising II
Box 1, Folder 2

Su-perb Soap 1938

Scope and Contents

-Correspondence and enclosure to E. F. Becker of Safeway Stores Inc., from Professor Richard Russell, January 7, 1938, re: class campaign preparation for Su-perb Soap, Principles of Advertising II
-Article in Western Advertising Magazine, about the Su-perb Soap advertising campaign which was prepared for the course Principles of Advertising II
Box 1, Folder 3

Su-perb Soap 1938

Scope and Contents

-Plan of Advertising and merchandising Su-perb granulated soap, National campaigns Class, Winter Quarter, Book 1 of 2
Box 1, Folder 4

Su-perb Soap 1938

Scope and Contents

-Plan of Advertising and Merchandising Su-perb granulated. soap, Book 2 of 2
Box 1, Folder 5

Sunny Dawn Tomato Juice 1939

Scope and Contents

-Advertising Presentation to Safeway Stores, Inc.,"Sunny Dawn Tomato Juice," National campaigns Class, Journalism Division, Spring Quarter
Box 1, Folder 6

Harvey's Fresh Frozen Foods Spring 1940

Scope and Contents

-A Plan for Advertising Harvey's Fresh Frozen Foods, National campaigns Course
Box 1, Folder 7

Miscellaneous 1936-1940

Scope and Contents

-Correspondence, Ray Lyman wilbur to R.A. Russell, April 15, 1940, re: salary
-Stanford University Time Schedule, 1936-37
Box 2

Graphic Presentation: Harvey's Fresh Frozen Foods, Advertising campaign

Box 2

Graphic Presentation: Su-perb Soap, Advertising campaign