Finding Aid for the Peggy Hamilton Adams papers, 1911-1976

Processed by Charlotte Payne, Lilace Hatayama and Dydia DeLyser, February 1989; machine-readable finding aid created by Caroline Cubé
UCLA Library Special Collections
Room A1713, Charles E. Young Research Library
Box 951575
Los Angeles, CA 90095-1575
© 1998
The Regents of the University of California. All rights reserved.

Descriptive Summary

Title: Peggy Hamilton Adams papers
Date (inclusive): 1911-1976
Collection number: 1373
Creator: Adams, Peggy Hamilton
Extent: 58 boxes (29.0 linear ft.) 57 oversize boxes
Abstract: Peggy Hamilton Adams was a fashion designer, editor of the Los Angeles Times rotogravure fashion page (1921-34) and a host for local radio programs (1929-33) that dealt with fashion concerns of the modern woman. The collection consists of materials related to Hamilton's career as designer, fashion editor, and socialite.
Language: Finding aid is written in English.
Language of the Material: Materials are in English.
Repository: University of California, Los Angeles. Library Special Collections.
Los Angeles, California 90095-1575
Physical location: Stored off-site at SRLF. Advance notice is required for access to the collection. Please contact UCLA Library Special Collections for paging information.
Selected digitized images from this collection.

Administrative Information

Restrictions on Access

Open for research. STORED OFF-SITE AT SRLF. Advance notice is required for access to the collection. Please contact UCLA Library Special Collections for paging information.

Restrictions on Use and Reproduction

Property rights to the physical object belong to the UC Regents. Literary rights, including copyright, are retained by the creators and their heirs. It is the responsibility of the researcher to determine who holds the copyright and pursue the copyright owner or his or her heir for permission to publish where The UC Regents do not hold the copyright.

Provenance/Source of Acquisition

Peggy Hamilton Adams, bequest, 1984.

Processing Note

Processed by Charlotte Payne, Lilace Hatayama and Dydia DeLyser, February 1989.

Preferred Citation

[Identification of item], Peggy Hamilton Adams papers (Collection 1373). UCLA Library Special Collections, Charles E. Young Research Library, UCLA.

UCLA Catalog Record ID

UCLA Catalog Record ID: 4230296 


Born Mae Bedloe Armstrong, Hamilton began work as a costume designer; at Triangle film company, she designed for such stars as Mr. Julian Eltinge and Gloria Swanson; she worked at the Los Angeles Times as editor of its rotogravure fashion page (1921-34); known as Hollywood's dictator of fashions, she featured such celebrities as Gloria Swanson, Myrna Loy, Norma Shearer, Delores Del Rio, Joan Crawford, Betty Davis, and Greta Garbo posed in gowns by designers such as Adrian, Travis Banton, and Howard Greer; Hamilton promoted Los Angeles as the Paris of America in many fashion shows, including the first fashion show in an airplane (1928); she was appointed official hostess of Los Angeles County by then Supervisor Frank L. Shaw (1931) and was named Queen of Olympias of the Mythical Kingdom of Olympia in an effort to publicize the 1932 Olympic Games; she hosted local radio programs (1929-33) dealing with fashion concerns of the modern woman.

Scope and Content

Collection consists of materials related to Hamilton's career as designer, fashion editor, and socialite. Includes paste-ups, scrapbooks, photographs, various issues of the Los Angeles Times fashion page, clippings, printed ads, radio scripts, and ephemera.

Indexing Terms

The following terms have been used to index the description of this collection in the library's online public access catalog.


Adams, Peggy Hamilton--Archives.
Fashion editors--Archival resources.
Socialites--California--Los Angeles--Archival resources.

Genres and Forms of Material


Container List


Beckman Fur Advertisements

Box 1

Paste-ups and printed ads, 1930-1931.


Los Angeles Times Fashion Page

Box 1

Paste-ups, 1921.

Box 1

Paste-ups, 1922.

Box 2

Paste-ups, 1923.

Box 2

Paste-ups, 1924, 1925 and 1927.

Box 3

Paste-ups, 1926.

Box 4

Paste-ups, 1928, 1930 and 1933.

Boxes 4, 5

Paste-ups, 1930.

Box 32

Various, 1929-1933.

Box 32

Various Issues, 1932-1933.

Box 32

Various Issues, January-June 1933 and July-December 1931.

Box 33

Issues, 1932 (complete).

Box 33

Issues, 1933 (complete).

Box 33

Issues, 1933 (various).

Box 34

Issues, January-July 1925.

Box 44

Paste-ups (boards), 1925.

Box 45

Paste-ups (boards), July 1924.


Los Angeles Times Fashion

Box 6

Scrapbook, 1921.

Box 7

Scrapbook, 1921.

Box 8

Scrapbook, 1924.

Box 9

Scrapbook, 1925.

Box 10

Scrapbook, 1926.

Box 11

Scrapbook, 1927.

Box 12

Scrapbook, 1928.

Box 13

Scrapbook, 1929.

Box 14

Scrapbook, 1930.

Box 15

Scrapbook, 1931.

Box 16

Scrapbook, 1932-1933.


Personal Photographs

Box 17

Scrapbook, 1928-1931.

Box 18

Scrapbook, 1932-1933.

Box 18

Scrapbook, n.d.


Personal Memorabilia

Box 19

Scrapbook, 1922.

Box 20

Scrapbook, 1925.


Fred Hamilton

Box 21

Scrapbook, 1925.



Box 22

Scrapbook, 1931-1932.

Box 29

Scrapbook, early 1940s.

Box 30

Scrapbook, 1917.

Boxes 31, 49

Scrapbooks, n.d.

Box 49

Scrapbook, 1931-1932.

Box 54

Scrapbooks, copy of celebrities, 1932.

Box 57



Fancy and Period Costumes

Box 31



Personal Appearances

Box 23

Scrapbook, 1931-1932.

Box 26

Scrapbook no.23, also hostess book no.2.


Christmas Cards

Box 24



Trip to Europe

Box 25

Scrapbook, 1924.


Honeymoon Trip to East Coast

Box 27

Scrapbook, diary, 1910-1911.


Queen Olympia

Box 28

Scrapbook, 1931.


San Francisco Automobile Show, Fashion Pageant

Box 28

Scrapbook, 1931.


Orpheum Fashion Show

Box 29

Scrapbook, 1938.



Box 31

4 Scrapbooks, n.d.


Radio Scripts

Box 30

Scrapbook, 1929-1930.

Box 30

Scrapbook--Radio scripts, primarily KHJ.


Miscellaneous Newspapers

Box 34

Miscellaneous newspapers.

Box 35

Miscellaneous newspapers and news clippings.



Box 36

Drawings and photographs.



Box 46

Key to city of San Francisco, January 27, 1931.


PH's First Annual Biltmore Fashion Pageant

Box 49

Posters, 1924.



Boxes 37, 38

News clippings, printed papers, etc.

Boxes 38 - 40, 43

News clippings.

Boxes 41 -43

Photographs, news clippings, etc.

Box 49

Scrapbook, ca. 1922-1924.

Box 50

Talkback records (for sending messages via records) - 3 boxes.

Box 51

News clippings, 1920s.

Box 52

Magazines, news clippings.

Box 53


Box 55

Scrapbook, magazines, letters, envelope of damaged photographs.


1932 Olympics

Box 56

Photographs, clippings and memorabilia, 1932.



Boxes 58 - 60, 76

Photographs, n.d.

Boxes 61, 63 - 66, 68, 77, 79-81, 84-88, 91-92, 97-115

Miscellaneous, n.d.

Boxes 62, 67, 69-75, 78, 82-83, 90, 98,

Photographs and Miscellaneous, n.d.

Boxes 93 - 94

Radio scripts, n.d.

Box 95

Radio scripts and Peggy mine sheet music, n.d.

Box 96

Radio scripts and film magazines, n.d.