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Table of contents What's This?
  • Conditions Governing Reproduction and Use
  • Conditions Governing Access
  • Provenance/Source of Acquisition
  • Preferred Citation
  • UCLA Catalog Record ID
  • Biography
  • Scope and Content

  • Title: Peggy Hamilton Adams papers
    Collection number: 1373
    Contributing Institution: UCLA Library Special Collections
    Language of Material: English
    Physical Description: 29.0 linear feet (58 boxes and 57 oversize boxes)
    Date: 1911-1976
    Abstract: Peggy Hamilton Adams was a fashion designer, editor of the Los Angeles Times rotogravure fashion page (1921-34) and a host for local radio programs (1929-33) that dealt with fashion concerns of the modern woman. The collection consists of materials related to Hamilton's career as designer, fashion editor, and socialite.
    Physical location: Stored off-site at SRLF. All requests to access special collections materials must be made in advance through our electronic paging system using the request button located on this page.
    Selected digitized images from this collection.
    Creator: Adams, Peggy Hamilton

    Conditions Governing Reproduction and Use

    Property rights to the physical object belong to UCLA Library Special Collections. Literary rights, including copyright, are retained by the creators and their heirs. It is the responsibility of the researcher to determine who holds the copyright and pursue the copyright owner or his or her heir for permission to publish where The UC Regents do not hold the copyright.

    Conditions Governing Access

    COLLECTION STORED OFF-SITE AT SRLF: Open for research. All requests to access special collections materials must be made in advance through our electronic paging system using the request button located on this page.

    Provenance/Source of Acquisition

    Peggy Hamilton Adams, bequest, 1984.

    Preferred Citation

    [Identification of item], Peggy Hamilton Adams Papers (Collection 1373). UCLA Library Special Collections, Charles E. Young Research Library, University of California, Los Angeles.

    UCLA Catalog Record ID

    UCLA Catalog Record ID: 4230296 

    Biography

    Born Mae Bedloe Armstrong, Hamilton began work as a costume designer; at Triangle film company, she designed for such stars as Mr. Julian Eltinge and Gloria Swanson; she worked at the Los Angeles Times as editor of its rotogravure fashion page (1921-34); known as Hollywood's dictator of fashions, she featured such celebrities as Gloria Swanson, Myrna Loy, Norma Shearer, Delores Del Rio, Joan Crawford, Betty Davis, and Greta Garbo posed in gowns by designers such as Adrian, Travis Banton, and Howard Greer; Hamilton promoted Los Angeles as the Paris of America in many fashion shows, including the first fasion show in an airplane (1928); she was appointed official hostess of Los Angeles County by then Supervisor Frank L. Shaw (1931) and was named Queen of Olympias of the Mythical Kindom of Olympia in an effort to publicize the 1932 Olympic Games; she hosted local radio programs (1929-33) dealing with fashion concerns of the modern woman.

    Scope and Content

    Collection consists of materials related to Hamilton's career as designer, fashion editor, and socialite. Includes paste-ups, scrapbooks, photographs, various issues of the Los Angeles Times fashion page, clippings, printed ads, radio scripts, and ephemera.

    Subjects and Indexing Terms

    Adams, Peggy Hamilton--Archives.
    Fashion editors--Archives.
    Mechanicals.
    Online resources.
    Photographs.
    Scrapbooks.
    Socialites--California--Los Angeles--Archives.