The Michael A. Gray papers span the years circa 1979-1992 and encompass 5 linear feet. The collection
is comprised of promotional and marketing campaign materials for several hundred films. The material was
created for film studios and production companies by Gray and his company MAGI. In addition to original
camera-ready copy, there are pressbooks and press kits. Films released by Avco Embassy, MGM/UA, and
Warner Bros. are particularly well represented.
Michael A. Gray is an American publicity and marketing director active in public relations for film
and television since the mid-1950s. For United Artists, he served as worldwide publicity director and
European production advertisting-publicity director from 1967 to 1971. He then co-founded and ran
Producers Creative Services, a marketing agency active during the 1970s. As president of his own company,
MAGI (Michael A. Gray, Inc.), he created publicity and promotional campaigns and electronic press kits
for numerous major film studio releases during the 1980s and 1990s. In the mid-1990s he was named vice
president of public relations and publicity for Universal Studios Hollywood.
5 linear feet of papers.
Property rights to the physical object belong to the Margaret Herrick Library. Researchers are
responsible for obtaining all necessary rights, licenses, or permissions from the appropriate companies
or individuals before quoting from or publishing materials obtained from the library.
Available by appointment only.