Arrangement
Organizational History
Scope and Contents
Access
Preferred Citation
Conditions Governing Use
Language of Material:
English
Contributing Institution:
University of California, San Francisco Archives & Special Collections
Title: American Legacy Foundation Records
creator:
Starla Stiles
source:
Becky Steinmark
source:
Anna Goth
Identifier/Call Number: MSS.2003.06
Physical Description:
8.6 Linear Feet
(4 cartons, 9 boxes, 2 oversize folders)
Date (inclusive): 2000-2011
Abstract: The American Legacy Foundation (ALF) records documents the work of the non-profit smoking-cessation foundation formed as a
result of the 1998 Tobacco Master Settlement Agreement. Using payments from the four major American tobacco companies the
American Legacy Foundation performs research and conducts targeted marketing campaigns to help Americans quit smoking and
prevent youth from beginning to smoke.
Arrangement
The collection is arranged into the following series:
1) Campaigns 2001-2011
2) Clippings 2000-2011
3) Communications 2001-2011
4) Programs 2001-2009
5) Promotional materials 2002-2011
6) Reports and research 2000-2011
7) Audiovisual materials 2000s
8) Computer media 2001-2011
Organizational History
The American Legacy Foundation is a non-profit national public health foundation focussed on preventing young people from
smoking and helping smokers to quit. It was created in 1999 as a result of the 1998 Master Settlement Agreement (MSA), negotiated
among the attorneys general of 46 states, the District of Columbia and five U.S. territories and the four largest U.S. tobacco
companies., (Brown & Williamson, Lorillard, Philip Morris, Inc. and R.J. Reynolds, Inc.) Legacy launched the truth campaign
in 2000, aimed at youth and employing a “bold and edgy” feel, truth sought to educate teens about the tobacco industry’s deceptive
practices by using their own documents in campaign materials.
Other major campaigns include the Great Start campaign aimed at helping pregnant smokers quit and Ex, which employed reality
TV-style storytelling to help those who want to quit break the habit.
Scope and Contents
The American Legacy Foundation (ALF) records consists mainly of materials produced by the foundation's communications arm.
The collection contains marketing materials for smoking cessaton campaigns annd includes brochures, mailers, press kits, photographs,
tv and radio spots and realia such as t-shirts and totebags. Also included are foundation progress reports, policy and subject
reports, fact sheets, memos, newsletters, press releases and media clippings.
The collection contains audiovisual and d igital material, mainly on removeable computer media. Contact the archives
Access
Collection is open for research.
Preferred Citation
[Identification of item], American Legacy Foundation (ALF) Records, MSS 2003-06, Archives & Special Collections, UCSF Library
& CKM
Conditions Governing Use
Copyright has not been assigned to the Library & Center for Knowledge Management. All requests for permission to publish or
quote from material must be submitted in writing to the UCSF Archivist. Permission for publication is given on behalf of the
Library & Center for Knowledge Management as the owner of the physical items and is not intended to include or imply permission
of the copyright holder, which must also be obtained by the researcher.
Subjects and Indexing Terms
American Legacy Foundation
smoking cessation
smoking prevention
Starla Stiles
Becky Steinmark
Anna Goth