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American Legacy Foundation (ALF) records
MSS.2003.06  
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Collection Details
 
Table of contents What's This?
  • Arrangement
  • Organizational History
  • Scope and Contents
  • Access
  • Preferred Citation
  • Conditions Governing Use

  • Language of Material: English
    Contributing Institution: University of California, San Francisco Archives & Special Collections
    Title: American Legacy Foundation Records
    creator: Starla Stiles
    source: Becky Steinmark
    source: Anna Goth
    Identifier/Call Number: MSS.2003.06
    Physical Description: 8.6 Linear Feet (4 cartons, 9 boxes, 2 oversize folders)
    Date (inclusive): 2000-2011
    Abstract: The American Legacy Foundation (ALF) records documents the work of the non-profit smoking-cessation foundation formed as a result of the 1998 Tobacco Master Settlement Agreement. Using payments from the four major American tobacco companies the American Legacy Foundation performs research and conducts targeted marketing campaigns to help Americans quit smoking and prevent youth from beginning to smoke.

    Arrangement

    The collection is arranged into the following series: 1) Campaigns 2001-2011 2) Clippings 2000-2011 3) Communications 2001-2011 4) Programs 2001-2009 5) Promotional materials 2002-2011 6) Reports and research 2000-2011 7) Audiovisual materials 2000s 8) Computer media 2001-2011

    Organizational History

    The American Legacy Foundation is a non-profit national public health foundation focussed on preventing young people from smoking and helping smokers to quit. It was created in 1999 as a result of the 1998 Master Settlement Agreement (MSA), negotiated among the attorneys general of 46 states, the District of Columbia and five U.S. territories and the four largest U.S. tobacco companies., (Brown & Williamson, Lorillard, Philip Morris, Inc. and R.J. Reynolds, Inc.) Legacy launched the truth campaign in 2000, aimed at youth and employing a “bold and edgy” feel, truth sought to educate teens about the tobacco industry’s deceptive practices by using their own documents in campaign materials.
    Other major campaigns include the Great Start campaign aimed at helping pregnant smokers quit and Ex, which employed reality TV-style storytelling to help those who want to quit break the habit.

    Scope and Contents

    The American Legacy Foundation (ALF) records consists mainly of materials produced by the foundation's communications arm. The collection contains marketing materials for smoking cessaton campaigns annd includes brochures, mailers, press kits, photographs, tv and radio spots and realia such as t-shirts and totebags. Also included are foundation progress reports, policy and subject reports, fact sheets, memos, newsletters, press releases and media clippings.
    The collection contains audiovisual and d igital material, mainly on removeable computer media. Contact the archives

    Access

    Collection is open for research.

    Preferred Citation

    [Identification of item], American Legacy Foundation (ALF) Records, MSS 2003-06, Archives & Special Collections, UCSF Library & CKM

    Conditions Governing Use

    Copyright has not been assigned to the Library & Center for Knowledge Management. All requests for permission to publish or quote from material must be submitted in writing to the UCSF Archivist. Permission for publication is given on behalf of the Library & Center for Knowledge Management as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained by the researcher.

    Subjects and Indexing Terms

    American Legacy Foundation
    smoking cessation
    smoking prevention
    Starla Stiles
    Becky Steinmark
    Anna Goth