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American Legacy Foundation (ALF) records
MSS.2003.06  
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Collection Overview
 
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Description
The American Legacy Foundation (ALF) records documents the work of the non-profit smoking-cessation foundation formed as a result of the 1998 Tobacco Master Settlement Agreement. Using payments from the four major American tobacco companies the American Legacy Foundation performs research and conducts targeted marketing campaigns to help Americans quit smoking and prevent youth from beginning to smoke.
Background
The American Legacy Foundation is a non-profit national public health foundation focussed on preventing young people from smoking and helping smokers to quit. It was created in 1999 as a result of the 1998 Master Settlement Agreement (MSA), negotiated among the attorneys general of 46 states, the District of Columbia and five U.S. territories and the four largest U.S. tobacco companies., (Brown & Williamson, Lorillard, Philip Morris, Inc. and R.J. Reynolds, Inc.) Legacy launched the truth campaign in 2000, aimed at youth and employing a “bold and edgy” feel, truth sought to educate teens about the tobacco industry’s deceptive practices by using their own documents in campaign materials.
Extent
8.6 Linear Feet (4 cartons, 9 boxes, 2 oversize folders)
Restrictions
Copyright has not been assigned to the Library & Center for Knowledge Management. All requests for permission to publish or quote from material must be submitted in writing to the UCSF Archivist. Permission for publication is given on behalf of the Library & Center for Knowledge Management as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained by the researcher.
Availability
Collection is open for research.