The American Legacy Foundation (ALF) records documents the work of the non-profit smoking-cessation foundation formed as a
result of the 1998 Tobacco Master Settlement Agreement. Using payments from the four major American tobacco companies the
American Legacy Foundation performs research and conducts targeted marketing campaigns to help Americans quit smoking and
prevent youth from beginning to smoke.
The American Legacy Foundation is a non-profit national public health foundation focussed on preventing young people from
smoking and helping smokers to quit. It was created in 1999 as a result of the 1998 Master Settlement Agreement (MSA), negotiated
among the attorneys general of 46 states, the District of Columbia and five U.S. territories and the four largest U.S. tobacco
companies., (Brown & Williamson, Lorillard, Philip Morris, Inc. and R.J. Reynolds, Inc.) Legacy launched the truth campaign
in 2000, aimed at youth and employing a “bold and edgy” feel, truth sought to educate teens about the tobacco industry’s deceptive
practices by using their own documents in campaign materials.
8.6 Linear Feet
(4 cartons, 9 boxes, 2 oversize folders)
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