Collection Guide
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Office of University Advancement Records
Col-9
Col-9
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Table of contents
Title: California State University, East Bay, Office of University Advancement Records
Identifier/Call Number: Col-9
Contributing Institution:
California State University, East Bay University Archives
Language of Material:
English
Physical Description:
41.6 Cubic feet
(50 letter size boxes, 2 half-sized boxes, 3 legal size boxes, 3 oversize boxes, 18 media boxes, 1 half-sized carton, 12 cartons,
1 wooden box)
Date (inclusive): 1946 -- 2014 ; ongoing
creator:
Office of University Advancement.
The University Advancement collection contains records used in the promotion of CSU East Bay among students, faculty, staff,
and administrators, as well as alumni, members of the local community, and other persons affiliated with the University. The
collection contains publications, photographs, and assorted papers used for promotional purposes.
Copies of external CSU East Bay publications (including The View, Haywire, and Cal State East Bay Magazine) and internal publications
such as News Clips, the Schedule of Classes, and various promotional materials for students and faculty are in this collection.
Memorabilia from dedications and groundbreakings are also present in the collection, including a box of dirt from the groundbreaking
of the CSUEB Hayward Campus in 1961. Some audio-visual materials from campus events are also included in the collection and
these exist in original, updated, and digital formats.
California State University at Hayward Catalogs, 1964-2005. Hayward, CA: California State University, Hayward, 1964-2005.
State College for Alameda County Catalogs, 1959-1963. Hayward, CA: State College for Alameda County, 1959-1963.
The Office of University Advancement has undergone many name changes throughout the years. Its exact origins are difficult
to trace, but it was likely started in 1960 as part of John Gothbert’s responsibilities as Coordinator of Publications. In
1963, the department became a distinctly separate entity named College-Community Relations. It subsequently acquired the title
of Public Affairs & College Relations. In 1970, after a brief period without an acting director, Durrell M. Gray took over
as head of what was then called Information Services, before the name of the department was changed back to Public Affairs
in 1971.
The Department of Public Affairs changed its position within the hierarchy of Administration in 1981 and was subsumed under
Business Administration Affairs for several years before being moved back to its original place three years later. That same
year, Durrell M. Gray became the Assistant Director of University Relations and Dennis G. Lavery became the Director. In 1988,
the Department of University Relations acquired the new position of News Director, which was filled by Jane Hines. When the
name changed yet again to Public Relations, the department was lacking a Director or Assistant Director, and the new Director
of News and Publications, Linda J. Schneider, was the entirety of the acting department. The department changed names once
more in 1989, when it became known as University Relations and Development and was directed by John T. Cain until Robert L.
Trinchero replaced him in 1992. In 1994, Trinchero took his place as director of what has since been called University Advancement
with an unfilled position of Assistant Director and Linda J. Schneider as Director of News and Publications. The Office of
University Communications is a department under University Advancement.
Chronology:
1960-1963: Coordinator of Publications – John A. Gothberg
1963: Director of College-Community Relations – Allen P. Rodda
1964: Director of College-Community Relations – Burdette Peterson
1965-1968: Director of Public Affairs & College Relations – Dean W. Detweiler
1970: Director of Information Services – Durrell M. Gray
1971: Director of Public Affairs – Durrell M. Gray
1981: Public Affairs moved from Administration to Business Administration Affairs
1984: Director of University Relations – Dennis G. Lavery ; Assistant Director of University Relations – Durrell M. Gray ;
University Relations moved back to Administration
1987: Assistant Director of University Relations – Laverne Somerville
1988: News Director – Jane Hines ; Director and Assistant Director of Public Relations – [positions unfilled] ; Director of
News and Publications – Linda J. Schneider
1989: Director of University Relations and Development – John T. Cain
1990: Assistant Director of University Relations – Ruth Carlson
1992: Director of University Relations and Development – Robert L. Trinchero
1994: Director of University Advancement – Robert L. Trinchero ; Assistant Director of University Advancement – [position
unfilled] ; Director of News and Publications – Linda J. Schneider
Related Archival Materials note
Pioneer Collection, California State University, East Bay, Instructional Media Center Records (Col. 8), Division of Student
Affairs Records (Col. 7).
The collection is ongoing, and further accruals are expected.
Originally processed by Lucielle Klovdahl (date unknown); collection rehoused and finding aid created by Collin Thorman, 2011;
additional material from accruals processed and finding aid edited by Anna Graves, 2012-2014.
Arranged in seven series by material type and subject: Series 1: Events, Series 2: Publications, Series 3: Papers, Series
4: Contra Costa Campus, Series 5: Photographic & A/V Materials, Series 6: Newspaper Clippings, Series 7: Memorabilia. Some
groups of materials are arranged chronologically within these series, and some boxes have been kept in original order.
Immediate Source of Acquisition note
Records were transferred by the Office of University Advancement.
Conditions Governing Access note
Collection is open for research; copyright restrictions may apply.
Subjects and Indexing Terms
Alameda County State College.
California State College at Hayward.
California State University, East Bay.
California State University, Hayward.
Harcleroad, Fred F.
McCune, Ellis
Rees, Norma