Administrative History
Access
Publication Rights
Acquisition Information
Preferred Citation
Processing Information
Scope and Contents
Arrangement
Related Archival Materials
Separated materials
Title: Advocate records
Identifier/Call Number: Coll2012.030
Contributing Institution:
ONE National Gay & Lesbian Archives, USC Libraries, University of Southern California
Language of Material:
English
Physical Description:
26.4 linear feet.
14 records boxes + 7 flat boxes
Date (inclusive): 1953-2001
Abstract: The records, 1953-2001, comprise the editorial and administrative records of the
Advocate, 1967-2001, with the bulk from 1967-1974 when it was under the direction and editorship of Dick Michaels and Bill Rand. The
records include article drafts, clippings, artwork and illustrations, negatives, photographic prints, mock-ups, story notes,
correspondence, promotional materials, posters, and other records used in publishing the
Advocate.
creator:
Advocate (Los Angeles, California).
Administrative History
First published in September 1967, the
Advocate was a revised extension of the newsletter of the Los Angeles gay rights organization P.R.I.D.E. (Personal Rights through
Defense and Education). P.R.I.D.E. was founded in May 1966 by Steve Ginsberg to foster pride in the Los Angeles gay community.
P.R.I.D.E.'s tactics were more activist in nature than existing local gay organizations. On January 1, 1967, several New Years
revelers indulged in celebratory, same-sex kisses at the Los Angeles gay bar the Black Cat and were arrested as a result.
P.R.I.D.E., which helped to organize protests of the arrests in mid-January and early-February, passed out special editions
of their newsletters at the protests and received a boost in their membership. Dick Michaels and Bill Rand, a longtime couple,
attended the mid-January rally and soon took an interest in P.R.I.D.E.'s struggling newsletter, which up to that time had
been surreptitiously copied by a P.R.I.D.E. member who worked the graveyard shift at ABC Studios.
Over the summer of 1967, Michaels and Rand worked together with artist and illustrator Sam Winston to overhaul the newsletter
and transform it into a magazine format. Their first issue, dubbed the
Los Angeles Advocate, debuted in September 1967 and was transformed from the P.R.I.D.E. newsletter’s standard of several photocopied, hand-typed
pages into a more professional-looking 32-page publication. The first issue had a run of 500 copies and was sold from under
the counter of Los Angeles' gay bars. Parallel to the overhaul of the magazine, the P.R.I.D.E. organization was disintegrating
due to management infighting, and Ginsberg agreed to sell rights to the publication to Dick Michaels for one dollar.
Though the content of the first few issues was negligent, Dick Michaels aimed to make the magazine a solid source of news
to the gay community, and started to work with local writers such as Jim Kepner, and beginning in 1971, chief news editor
Rob Cole. Over the first year, he expanded upon the magazine's content, and with the October 1968 issue, printed its first
typeset issue. The magazine's print run also jumped to 5,500 issues and began being openly sold in coin-operated machines
in gay-friendly neighborhoods. In January 1969, the publication changed from its magazine-sized format to the larger tabloid
newspaper format it would continue to publish until the early 1980s. In June 1969, the magazine dropped the words Los Angeles
from its title, becoming simply the
Advocate.
The magazine would grow to become the largest gay and lesbian news publication of its time and played a prominent role in
the shaping of the gay community across the years. The
Advocate covered many of the most significant gay news stories of the period, including protests and pride celebrations, contentious
relations with police officials and politicians, the founding of numerous pride and faith organizations across the country,
tragedies such as fire bombings of gay bars and churches, victories such as the declassification of homosexuality as a mental
illness, and many battles that continue well into the 2000s such as gays and lesbians in the military and marriage equality.
The
Advocate also offered pop cultural coverage of theater, film, television and celebrities.
In December 1974, Dick Michaels sold the
Advocate to San Francisco-based millionaire David B. Goodstein, who took the magazine forward with a different vision. Michaels hired
author and journalist John Preston and photographer and art director Dennis Forbes to help him transform the magazine, and
in their first issue, dated January 29, 1975, they announced on the cover: "This issue begins a new era for gay people." From
that point forward, the magazine shifted from the news-oriented coverage that Dick Michaels favored to a more graphically-oriented
magazine format.
Goodstein shuttered the magazine's Los Angeles offices in 1975 and moved its operations to San Mateo, California. Goodstein
donated to ONE Incorporated their supply of back issues and inactive files, and for several years forward, those inquiring
with the
Advocate for back issues were directed to ONE to purchase them. As of 2012, the
Advocate continues to be published by Here Media Incorporated.
Thompson, Mark (ed.).
Long Road to Freedom: The Advocate History of the Gay and Lesbian Movement. St. Martin's Press: New York, 1994.
Thompson, Mark.
Advocate Days & other Stories. Queer Mojo: Bar Harbor, Maine, 2009.
Access
The collection is open to researchers. There are no access restrictions.
Publication Rights
Researchers wishing to publish material must obtain permission in writing from ONE National Gay & Lesbian Archives as the
physical owner of the material. Note that permission to publish does not constitute copyright clearance. ONE National Gay
& Lesbian Archives can grant copyright clearance only for those materials for which we hold copyright. It is the responsibility
of the researcher to obtain copyright clearance for all other materials from the copyright holder(s).
Acquisition Information
The bulk of the records were gifted to the archive in the beginning of 1975 upon the sale of the
Advocate to David B. Goodstein and the subsequent move of operations from Los Angeles to San Francisco. Additional materials were
added from longtime
Advocate senior editor Mark Thompson, who worked with the magazine from 1976 through the 1990s.
Preferred Citation
Box #, folder #,
Advocate records, Coll2012-030, ONE National Gay & Lesbian Archives, Los Angeles, California.
Processing Information
Processing this collection has been funded by a generous grant from the National Endowment for the Humanities.
Collection materials came from the ONE Subject Files collection and boxes 103-37 and 104-53.
Collection processed by Robert Graves and Kyle Morgan, 2012.
Scope and Contents
The records, 1953-2001, comprise the editorial and administrative records of the
Advocate, 1967-2001, with the bulk from 1967-1974 when it was under the direction and editorship of Dick Michaels and Bill Rand. The
editorial records include article drafts; clippings; artwork and illustrations; publicity materials for films, theater, and
entertainers; negatives and photographic prints; mock-ups; and story notes collected and/or used by the editorial staff for
publication in the
Advocate. The administrative records consist of those for operations, advertising, conferences, reader relations, and human resources;
and include correspondence, clippings, promotional materials, photographs, drawings, and posters. Of note among the materials
are the extensive coverage of the
Advocate-sponsored Groovy Guy competitions, 1968-1972, and the boxes of oversized political cartoon illustrations.
Arrangement
The records are organized in the following series:
Related Archival Materials
Rob Cole Papers, Coll2009-019, ONE National Gay and Lesbian Archives, Los Angeles, California.
Other John Klamik (pseudonym Buckshot) political cartoons can be found in the
NewsWest Collection, Coll2011-059, ONE National Gay and Lesbian Archives, Los Angeles, California.
Separated materials
The following T-shirts were separated from the collection:
Two female symbols, interconnected; two male symbols, interconnected. Black shirt.
The Advocate--Touches Your Lifestyle. White shirt.
The Advocate / Twenty-five years of the Advocate. White shirt.
Subjects and Indexing Terms
Gay press publications
Gays--United States--History--20th Century