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Collection Guide
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California Medical Association records
MSS.2001.26  
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Collection Overview
 
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Description
The collection contains materials regarding The Pharmacy Partnership (later called Prescription for Change), an effort to promote pharmacies that do not sell tobacco products and to convince pharmacies that do sell them to stop. The collection contains media and direct marketing campaign materials, reports, and a website printout.
Background
The California Medical Association is a professional organization representing California physicians, advocating for a wide range of health care issues through media campaigns, lobbying and political action as well as supporting the professional development of physicians. This collection focuses primarily on a collaborative program begun in 1996 called The Pharmacy Partnership. The Pharmacy Partnership was a direct marketing and media campaign encouraging independent pharmacies to stop selling tobacco products. The name changed to Prescription for Change in 2000, as the program sought to convince chain pharmacies such as CVS and Rite-Aid to cease tobacco sales as well.
Extent
.42 Linear Feet (1 box)
Restrictions
Copyright has not been assigned to the Library & Center for Knowledge Management. All requests for permission to publish or quote from material must be submitted in writing to the UCSF Archivist. Permission for publication is given on behalf of the Library & Center for Knowledge Management as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained by the researcher.
Availability
Collection is open for research.