The collection contains materials regarding The Pharmacy Partnership (later called Prescription for Change), an effort to
promote pharmacies that do not sell tobacco products and to convince pharmacies that do sell them to stop. The collection
contains media and direct marketing campaign materials, reports, and a website printout.
The California Medical Association is a professional organization representing California physicians, advocating for a wide
range of health care issues through media campaigns, lobbying and political action as well as supporting the professional
development of physicians. This collection focuses primarily on a collaborative program begun in 1996 called The Pharmacy
Partnership. The Pharmacy Partnership was a direct marketing and media campaign encouraging independent pharmacies to stop
selling tobacco products. The name changed to Prescription for Change in 2000, as the program sought to convince chain pharmacies
such as CVS and Rite-Aid to cease tobacco sales as well.
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of the copyright holder, which must also be obtained by the researcher.
Collection is open for research.