Collection Guide
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Pepperdine University Campaigns and Fundraising Collection
0090
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Table of contents
Language of Material:
English
Contributing Institution:
Pepperdine University. Special Collections and University Archives.
Title: Pepperdine University Campaigns and Fundraising Collection
Identifier/Call Number: 0090
Physical Description:
25.17 Linear Feet
(19 boxes, 1 scrapbook)
Date (inclusive): 1972-2015
Abstract: The collection contains materials related to fundraising efforts run by Pepperdine University, primarily the major fundraising
campaigns "Wave of Excellence" and "Challenged to Lead." Paper items include correspondence, handbooks, brochures, gift letters,
photographs, interview transcripts, and other items. Audiovisual items are primarily
Wave of Excellence film reels and "Challenged to Lead" VHS tapes.
Physical Location: Pepperdine University. Special Collections and University Archives.
Language of Material: Materials are in English.
Advance notice required for access.
Permission to publish, quote, or reproduce must be secured from the repository and the copyright holder.
[Box/folder# or item name], Pepperdine University Campaigns and Fundraising collection, Collection no. 0090, Special Collections
and University Archives, University Libraries, Pepperdine University.
Immediate Source of Acquisition
Materials were gathered from University Archives files.
The "Wave of Excellence" campaign to raise $100 million was officially announced on May 8, 1984, at a Pepperdine Associates
dinner. The campaign director was President Howard A. White. The campaign officially concluded with a closing celebration
five years later, at another Pepperdine Associates dinner on May 25, 1989. A film,
Wave of Excellence, was created by the Seven Seas Cinema, Inc., to showcase Pepperdine and encourage donations. The "Challenged to Lead" campaign
to raise $300 million ran from 1992 to 2000, and was directed by President David Davenport. Other fundraising efforts included
the "Trees for Pepperdine" program, intended to provide funds to plant trees on the Malibu campus.
The collection contains materials related to fundraising efforts run by Pepperdine University, including major fundraising
campaigns "Wave of Excellence" and "Challenged to Lead." Other materials relate to smaller fundraising efforts such as the
"Trees for Pepperdine program," "The Campaign for Pepperdine," and other efforts. Paper items include correspondence, advertising
material, campaign handbooks, flyers, brochures for deferred giving, gift letters, photographs, a large "Wave of Excellence"
scrapbook, and other items. Also included are audiovisual materials, primarily "Wave of Excellence" film reels and "Challenged
to Lead" VHS tapes. Audiovisual items for "Wave of Excellence" include film reels, film negatives, and audio reels for the
Wave of Excellence film produced by Seven Seas Cinema, Inc. Interview transcripts, transcript summaries, and scripts used in
Wave of Excellence are also included.
The collection is arranged in the following three series: Series 1. Wave of Excellence; Series 2. Challenged to Lead; and
Series 3. Other Fundraising. Items within each series are arranged by format.
Photographs, negatives, and slides related to campaigns and fundraising (such events, individuals, and other topics) can also
be found in the Pepperdine University Archives Photographs, Negatives, and Slides 0031, or online via the Pepperdine Digital
Collections, in the University Archives Photograph Collection (http://pepperdine.contentdm.oclc.org/cdm/). Publications related
to campaigns and fundraising can be found in the Pepperdine University Archives Publications 0064.
Other collections that include materials about these campaigns and fundraising are the papers of university administrators,
including the following: the M. Norvel and Helen Young papers 0014, the Howard A. White papers 0010, the William S. Banowsky
papers 0002, and the David Davenport papers 0020 (including copies of interview transcript summaries). Other collections
contain materials related to donors or attracting donations, including the Pepperdine Associates records 0058, the Pepperdine
University Alumni Association records 0056, and the Larry D. Hornbaker papers 0091 (which contain extensive donor files).
The collection was arranged and described by Jamie Henricks in February, 2013.
Subjects and Indexing Terms
Videocassettes
Fund raising
Newsletters
Handbooks, manuals, etc.
Programs
Photographs
Brochures
Articles
Campaigns
Correspondence
Clippings
Pepperdine University
White, Howard A. (Howard Ashley)
Young, M. Norvel (Matt Norvel)
Banowsky, William Slater
Davenport, David