Finding aid for the American advertising ephemera collection 6067

Finding aid prepared by Sue Luftschein
USC Libraries Special Collections
Doheny Memorial Library 206
3550 Trousdale Parkway
Los Angeles, California, 90089-0189
213-740-5900
specol@usc.edu
2014 May


Title: American advertising ephemera collection
Collection number: 6067
Contributing Institution: USC Libraries Special Collections
Language of Material: English
Physical Description: 0.42 Linear feet 1 box
Date: 1870s-1930s
Abstract: A collection of advertising fliers, brochures, booklets and catalogs for household appliances and products, all aimed specifically at women, dating from the 1860s to the 1930s. The collection includes trade catalogs for heating sources, stoves, porcelain sinks, vacuums, "wear-ever" cookware, carpet sweepers, irons, wringers, and "ready to eat" food products; fliers for labor-saving laundry soap, and a dryer that dries without a wringer; a commercial laundry price list; and brochures.

Acquisition

Purchased from Eclectibles, April 16, 2013.

Preferred Citation

[Box/folder# or item name], American advertising ephemera collection, Collection no. 6067, Special Collections, USC Libraries, University of Southern California

Conditions Governing Use

All requests for permission to publish or quote from manuscripts must be submitted in writing to the Manuscripts Librarian. Permission for publication is given on behalf of Special Collections as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained.

Conditions Governing Access

COLLECTION STORED OFF-SITE. Advance notice required for access.

Scope and Content

A collection of advertising fliers, brochures, booklets and catalogs for household appliances and products, all aimed specifically at women, dating from the 1860s to the 1930s. The collection includes trade catalogs for heating sources, stoves, porcelain sinks, vacuums, "wear-ever" cookware, carpet sweepers, irons, wringers, and "ready to eat" food products; fliers for labor-saving laundry soap, and a dryer that dries without a wringer; a commercial laundry price list; and brochures.

Subjects and Indexing Terms

Advertisements
Advertising--Electric household appliances--Archival resources
Advertising--Soap--Archival resources
Advertising--United States--19th century--Archival resources
Advertising--United States--20th century--Archival resources
Brochures
Fliers (printed matter)
Pamphlets
Printed ephemera
Women in advertising--United States--19th century--Archival resources
Women in advertising--United States--20th century--Archival resources

Box 1, Folder 1

Beach-Russ Co. Gas and Blast-Heated Pressing Irons, Pressing Machines, High Pressure Blowers brochure circa 1909

Box 1, Folder 2

Savage Washer & Dryer brochure circa 1910s

Box 1, Folder 3

Nuremberg Ultramarine Works Washblue in Balls label circa 1890s

Box 1, Folder 4

H. Robinson's Celebrated Washing Compound "The Recipe" flier circa 1860

Box 1, Folder 5

Troy Laundry Company "The Troy Family Lustre" flier undated

Box 1, Folder 6

Altorfer Bros. Company fliers circa 1920s

Scope and Content

3 flyers: The ABC Spinner; the ABC Companion; and the Apartment Porcelain-Electric Washer.
Box 1, Folder 7

Lewandos Cleansers Dyers Launderers comic booklet circa 1890?

Box 1, Folder 8

The Universal Clothes Wringer flier circa 1890

Box 1, Folder 9

North State St. Laundry receipt circa 1870

Box 1, Folder 10

Merrill's Desiccated Washing Compound flier circa 1890

Box 1, Folder 11

Brewster's Eureka Labor-Saving Laundry Soap flier circa 1890

Box 1, Folder 12

The Emerson Laundry Machinery Co. receipt 1897 April 1

Box 1, Folder 13

Letter from Jonas Knoll, Double-Action Washer, and Circular 1893

Box 1, Folder 14

Bathrooms of Character brochure and letter 1923

Scope and Content

Published by The Trenton Potteries Company. Double brochure: one side is "Bathrooms of Character", the other "Porcelain Fixtures for Kitchen and Laundry".
Box 1, Folder 15

General Compressed Air and Vacuum Machinery Company brochure c. 1909

Box 1, Folder 16

Williamson Electric Flexilyte brochure 1910

Box 1, Folder 17

"Victoria" sweeper brochure circa 1910

Box 1, Folder 18

The "Wear-Ever" Kitchen brochure circa 1910

Box 1, Folder 19

"Ideal Heating", American Radiator Company pamphlet 1913 March

Box 1, Folder 20

Sunshine Cook Book, Reading Stove Works circa 1913

Box 1, Folder 21

The Larkin Idea 1921 September

Scope and Content

Vol. XVII, no. 7. Serial published by the Larkin Company as part of a broad marketing strategy. Larkin Clubs were established as cooperative buying clubs; members were mostly from small towns whose families had modest incomes. Each club had a "secretary" who conducted all business with the company. The "Larkin Idea" contains "editorials", information on organizing clubs, essays from club members, testimonials from customers, marketing information, catalog information, and general product information.
Box 1, Folder 22

The Improved Everson Price List pamphlet 1911

Scope and Content

Everson vacuum cleaner.
Box 1, Folder 23

The Bissell Book 1912 February

Scope and Content

Vol. 2 no. 6. Pamphlet with information on a variety of Bissell products, including lighting fixtures, switchboards, and vacuum cleaners; and company information.
Box 1, Folder 24

The Dustless Home 1909

Scope and Content

Published by Keller Manufacturing Co. for the Santo vacuum cleaner.
Box 1, Folder 25

The Menu 1936 Summer

Scope and Content

Published by the Thos. C. Fluke Company/Mitchell Fletcher Co. Contains price lists for domestic and imported foods.
Box 1, Folder 26

Anchor Brand Clothes Wringers Wholesale Price List 1925 August 17

Box 1, Folder 27

McCray Refrigerators for Residences Catalog Number 91 1913