Finding aid for the American advertising ephemera collection
6067
Finding aid prepared by Sue Luftschein
USC Libraries Special Collections
Doheny Memorial Library 206
3550 Trousdale Parkway
Los Angeles, California, 90089-0189
213-740-5900
specol@usc.edu
2014 May
Title: American advertising ephemera collection
Collection number: 6067
Contributing Institution:
USC Libraries Special Collections
Language of Material:
English
Physical Description:
0.42 Linear feet
1 box
Date: 1870s-1930s
Abstract: A collection of advertising fliers, brochures, booklets and catalogs for household appliances and products, all aimed specifically
at women, dating from the 1860s to the 1930s. The collection includes trade catalogs for heating sources, stoves, porcelain
sinks, vacuums, "wear-ever" cookware, carpet sweepers, irons, wringers, and "ready to eat" food products; fliers for labor-saving
laundry soap, and a dryer that dries without a wringer; a commercial laundry price list; and brochures.
Acquisition
Purchased from Eclectibles, April 16, 2013.
Preferred Citation
[Box/folder# or item name], American advertising ephemera collection, Collection no. 6067, Special Collections, USC Libraries,
University of Southern California
Conditions Governing Use
All requests for permission to publish or quote from manuscripts must be submitted in writing to the Manuscripts Librarian.
Permission for publication is given on behalf of Special Collections as the owner of the physical items and is not intended
to include or imply permission of the copyright holder, which must also be obtained.
Conditions Governing Access
COLLECTION STORED OFF-SITE. Advance notice required for access.
Scope and Content
A collection of advertising fliers, brochures, booklets and catalogs for household appliances and products, all aimed specifically
at women, dating from the 1860s to the 1930s. The collection includes trade catalogs for heating sources, stoves, porcelain
sinks, vacuums, "wear-ever" cookware, carpet sweepers, irons, wringers, and "ready to eat" food products; fliers for labor-saving
laundry soap, and a dryer that dries without a wringer; a commercial laundry price list; and brochures.
Subjects and Indexing Terms
Advertisements
Advertising--Electric household appliances--Archival resources
Advertising--Soap--Archival resources
Advertising--United States--19th century--Archival resources
Advertising--United States--20th century--Archival resources
Brochures
Fliers (printed matter)
Pamphlets
Printed ephemera
Women in advertising--United States--19th century--Archival resources
Women in advertising--United States--20th century--Archival resources
Box 1, Folder 1
Beach-Russ Co. Gas and Blast-Heated Pressing Irons, Pressing Machines, High Pressure Blowers brochure
circa 1909
Box 1, Folder 2
Savage Washer & Dryer brochure
circa 1910s
Box 1, Folder 3
Nuremberg Ultramarine Works Washblue in Balls label
circa 1890s
Box 1, Folder 4
H. Robinson's Celebrated Washing Compound "The Recipe" flier
circa 1860
Box 1, Folder 5
Troy Laundry Company "The Troy Family Lustre" flier
undated
Box 1, Folder 6
Altorfer Bros. Company fliers
circa 1920s
Scope and Content
3 flyers: The ABC Spinner; the ABC Companion; and the Apartment Porcelain-Electric Washer.
Box 1, Folder 7
Lewandos Cleansers Dyers Launderers comic booklet
circa 1890?
Box 1, Folder 8
The Universal Clothes Wringer flier
circa 1890
Box 1, Folder 9
North State St. Laundry receipt
circa 1870
Box 1, Folder 10
Merrill's Desiccated Washing Compound flier
circa 1890
Box 1, Folder 11
Brewster's Eureka Labor-Saving Laundry Soap flier
circa 1890
Box 1, Folder 12
The Emerson Laundry Machinery Co. receipt
1897 April 1
Box 1, Folder 13
Letter from Jonas Knoll, Double-Action Washer, and Circular
1893
Box 1, Folder 14
Bathrooms of Character brochure and letter
1923
Scope and Content
Published by The Trenton Potteries Company. Double brochure: one side is "Bathrooms of Character", the other "Porcelain Fixtures
for Kitchen and Laundry".
Box 1, Folder 15
General Compressed Air and Vacuum Machinery Company brochure
c. 1909
Box 1, Folder 16
Williamson Electric Flexilyte brochure
1910
Box 1, Folder 17
"Victoria" sweeper brochure
circa 1910
Box 1, Folder 18
The "Wear-Ever" Kitchen brochure
circa 1910
Box 1, Folder 19
"Ideal Heating", American Radiator Company pamphlet
1913 March
Box 1, Folder 20
Sunshine Cook Book, Reading Stove Works
circa 1913
Box 1, Folder 21
The Larkin Idea
1921 September
Scope and Content
Vol. XVII, no. 7. Serial published by the Larkin Company as part of a broad marketing strategy. Larkin Clubs were established
as cooperative buying clubs; members were mostly from small towns whose families had modest incomes. Each club had a "secretary"
who conducted all business with the company. The "Larkin Idea" contains "editorials", information on organizing clubs, essays
from club members, testimonials from customers, marketing information, catalog information, and general product information.
Box 1, Folder 22
The Improved Everson Price List pamphlet
1911
Scope and Content
Everson vacuum cleaner.
Box 1, Folder 23
The Bissell Book
1912 February
Scope and Content
Vol. 2 no. 6. Pamphlet with information on a variety of Bissell products, including lighting fixtures, switchboards, and vacuum
cleaners; and company information.
Box 1, Folder 24
The Dustless Home
1909
Scope and Content
Published by Keller Manufacturing Co. for the Santo vacuum cleaner.
Box 1, Folder 25
The Menu
1936 Summer
Scope and Content
Published by the Thos. C. Fluke Company/Mitchell Fletcher Co. Contains price lists for domestic and imported foods.
Box 1, Folder 26
Anchor Brand Clothes Wringers Wholesale Price List
1925 August 17
Box 1, Folder 27
McCray Refrigerators for Residences Catalog Number 91
1913