J. Walter Thompson Company scripts and production material, 1966-1984
Processed by Library Special Collections staff; machine-readable finding aid created by Caroline Cubé.
UCLA Library Special Collections
Room A1713, Charles E. Young Research Library
Los Angeles, CA, 90095-1575
©2014 The Regents of the University of California. All rights reserved.
Title: J. Walter Thompson Company scripts and production material
Collection number: PASC 167
UCLA Library Special Collections
Language of Material:
2.5 linear ft.
Date (inclusive): 1966-1984
An early innovator in radio and television advertising, the J. Walter Thompson Company developed a leading edge in program
production in both media. The collection consists of scripts and production material for television variety specials such
as the Academy Awards (1966-68 and 1970-71), America's Junior Miss (1983), Country Music Awards (1982), and the Golden Globe
Stored off-site at SRLF. Advance notice is required for access to the collection. Please contact UCLA Library Special Collections
for paging information.
J. Walter Thompson Company
Restrictions on Access
Open for research. STORED OFF-SITE AT SRLF. Advance notice is required for access to the collection. Please contact UCLA Library
Special Collections for paging information.
Restrictions on Use and Reproduction
Property rights to the physical object belong to the UC Regents. Literary rights, including copyright, are retained by the
creators and their heirs. It is the responsibility of the researcher to determine who holds the copyright and pursue the copyright
owner or his or her heir for permission to publish where The UC Regents do not hold the copyright.
Provenance/Source of Acquisition
Gift of Farlan I. Myers, Senior Vice President for J. Walter Thompson Company, 1985.
[Identification of item], J. Walter Thompson Company scripts and production material (Collection PASC 167). UCLA Library Special
Collections, Charles E. Young Research Library, UCLA.
An early innovator in radio and television advertising, the J. Walter Thompson Company quickly developed a leading edge in
program production in both media. The company launched its Radio Department in 1927, then re-organized it as the Radio-Television-
Film Department in 1955, with a focus on the emerging television market. JWT claimed credit for producing the first commercial
TV program in 1930, and was the first agency to develop and maintain an in-house television workshop for pre-testing ideas,
effects, and scripts; screen-testing new talent; and previewing commercials and programs for client approval. Biography
Scope and Content
Collection consists of scripts and production material for television variety specials featuring personalities such as Andy
Williams, Barry Manilow, Bing Crosby, Bob Hope, Dick Van Dyke, Carol Burnett, Jack Benny, Johnny Carson, Mitzi Gaynor, Perry
Como, Shirley MacLaine, and Gene Kelly. Also includes material for productions of the Academy Awards (1966-68 and 1970-71),
America's Junior Miss (1983), Country Music Awards (1982), and the Golden Globe Awards (1981).
Organization and Arrangement
The collection is arranged alphabetically by program title.
Subjects and Indexing Terms
J. Walter Thompson Company–Archives
Television producers and directors–Archival resources.
Box 1, Folder 7
1983 AMERICA'S JUNIOR MISS.
CBS 06/21/83. Host: Michael Landon. Script by Chuck Horner.
Box 6, Folder 4
ABC 04/07/70. 42nd Annual. Script and production materials. Dated 03/25/70.
Box 6, Folder 3
ABC 04/08/68. 40th Annual. Script and production materials. Dated 04/07/68.
Box 6, Folder 2
ABC 04/10/67. 39th Annual. Script and production materials. Dated 04/03/67.
Box 6, Folder 5
ABC 04/15/71. 43rd Annual. Script and production materials. Dated 04/09/71
Box 6, Folder 1
ABC 04/18/66. 38th Annual. Script and production materials. Dated 04/13/66.
Box 1, Folder 5
ANDY WILLIAMS CHRISTMAS SPECIAL, THE.
NBC 12/13/73. Tape date 12/05-7/73. Script by John McGreevey and Claudine Longet.
Box 1, Folder 4
BARRY MANILOW SPECIAL, THE.
ABC 03/02/77. Script and production materials.
Box 4, Folder 5
BING CROSBY AND HIS FRIENDS.
CBS 10/09/74. Tape date 08/10-1/74. Guests: Pearl Bailey, Sandy Duncan, and Bob Hope. Script by Harry Crane and George Bloom.
Script dated 08/01/74.
Box 3, Folder 4
BING CROSBY SPECIAL.
NBC 10/23/68. Guests: Bob hope, Stella Stevens, Jose Feliciano and Diana Ross and the Supremes. Script by Bill Morrow and
Box 3, Folder 5
BING... A 50TH ANNIVERSARY GALA.
CBS 03/02/77. Guests: Paul Anka, Pearl Bailey, Rosemary Clooney, et. al. Script by Buz Kohan.
Box 1, Folder 8
BOB HOPE CHRISTMAS SHOW - AROUND THE GLOBE WITH THE.
NBC 01/14/71. Script.
Box 2, Folder 3
BURNETT DISCOVERS DOMINGO.
CBS 01/27/84. Tape date 10/01/83/ Script by Kenny Solms and Mitzie Welch.
Box 3, Folder 6
COUNTRY MUSIC AWARDS.
CBS 10/11/82. 16th annual awards event. Hosts: Mac Davis and Barbara Mandrell. Annotated script by Donald K. Epstein and Martin
Box 1, Folder 2
DICK VAN DYKE MEETS BILL COSBY.
CBS 03/26/72. Tape Date 04/19/70. Script and production materials including contracts.
Box 4, Folder 1
DISNEYLAND'S 25TH ANNIVERSARY.
CBS 03/06/80. Guests: Danny Kaye, Michael Jackson, the Osmonds, and Adam Rich. Written and produced by Buz Kohan. Script dated
Box 2, Folder 4
FIRST NINE MONTHS ARE THE HARDEST, THE.
NBC 01/24/71. Tape date 07/17/70. Script by Bill Persky and Sam Denoff.
Box 1, Folder 6
GENE KELLY'S WONDERFUL WORLD OF GIRLS.
NBC 01/14/70. Also known as Gene Kelly with 50 Girls – Count 'Em, 50. Annotated script by Stan Daniels, Ray Jessel and Norm
Box 3, Folder 2
GOLDEN GLOBE AWARDS.
CBS 01/31/81. Hosts: George Hamilton and Kate Jackson. Script by April Kelly. With production materials. Shown Live.
Box 1, Folder 9
JACK BENNY'S NEW LOOK.
NBC 12/07/69. Guests: Nancy Sinatra, Goeroge Burns, Gary Puckett and the Union Gap, Eddie Rochest Anderson and Gregory Peck.
Script by Al Gordon and Hal Goldman. With production materials.
Box 1, Folder 1
JOHNNY CARSON PRESENTS THE SUN CITY SCANDALS '72.
NBC 03/13/72. Tape date 02/08/72. Annotated script by Joe Bigelow, George Foster, and Mickey Rose.
Box 5, Folder 6
KEEP U.S. BEAUTIFUL.
NBC 04/03/73. Tape 01/24/73. Script by Herbert Baker, Mike Marmer, Stan Burns, et al.
Box 5, Folder 1
KRAFT 75TH ANNIVERSARY SHOW.
CBS 01/24/78. Host Bob Hope. Script by Buz Kohan, Marty Farrell and Jerry Perzigian. With Kraft production materials related
to commericals for the special.
Box 2, Folder 6
KRAFT ALL-STAR SALUTE.
Third Annual Pearl Bailey Special. CBS 03/14/79. Tape date 02/01/79. Annotated script and production materials.
Box 4, Folder 4
MERRY CHRISTMAS, FRED, FROM THE CROSBYS.
CBS 12/03/75. Guest star: Fred Astair. Annotated script by Buz Kohan. Dated 11/19/75,
Box 5, Folder 4
NBC 10/14/68. Tape date 07/25/68. Written by LArry Hovis and Ann Elder. Staring Mitzi Gaynor.
Box 2, Folder 1
MITZI GAYNOR SPECIAL.
NBC 10/14/68. Script by Larry Hovis and Ann Elder. Dated 07/14/69.
Box 3, Folder 3
MITZI... ROARING IN THE '2OS.
NBC 03/14/76. Tape date 02/18-21/76. Starring Mitzi Gaynor with Carl Reiner, Linda Hopkins and Ken Berry. Script by Jerry
Mayer. With scripts for Kraft commercials for this special.
Box 5, Folder 7
NORMAN ROCKWELL'S AMERICA.
NBC 11/12/69. Tape date 10/25-8/69. Host: Jonathan Winters. Guests: Michelle Lee, Dick Smothers, Norman Rockwell. Script by
Herbert Baker and Treva Silverman.
Box 2, Folder 5
PAUL ANKA... MUSIC MY WAY.
ABC 04/25/77. Annotated script by Buz Kohan. With production materials. Dated 04/08/77.
Box 4, Folder 2
PERRY COMO'S EASTER IN GUADALAJARA.
ABC 04/13/82. Guests: Charo, Ann Jillian. Script by Stepen Pouliot. With Kraft materials and other misc. production materials.
Box 5, Folder 5
PERRY COMO'S WINTER SHOW.
NBC 12/09/71. Guests: Art Carney, the Establishment, Mitzi Gaynor.Script by Bill Angelos and Buz Kohan. Script dated 10/08/71.
Box 1, Folder 3
SHIRLEY MACLAINE SPECIAL - WHERE DO WE GO FROM HERE?.
CBS 11/12/77. Tape date 12/12-5/76. Guests: Les Ballets Trockadero de Monte Carlo, Don Ellis and His Electronic Orchestra,
Laserium and Sergio Aragones.
Box 5, Folder 3
SNOOPY'S WORLD WIDE ICE FOLLIES.
No airdate. Tape date 06/29/72. Production materials only.
Box 2, Folder 2
TELLY – WHO LOVES YA, BABY?.
CBS 02/18/76. Tape date 01/25/76. Guests: Diahana Carroll, Barbara Eden, Cloris Leachman. Script by Buz Kohan. With production
Box 3, Folder 1
TENNESSE ERNIE FORD SPECIAL, THE.
CBS 12/03/67. Tape date 11/12/67. Guests: Andy Griffith, Diana Ross and the Supremes, Young Americans, Dillards, and Danny
Thomas. Annotated script by Shelden Keller and Digby Wolfe. Annotated. Dated 11/08/67.
Box 5, Folder 2
WALT DISNEY... ONE MAN'S DREAM.
CBS 12/12/81. Host Michael Landon. Script by John Mc Greevey, Stan Hart and Mitzie Welch. With contracts between Disney (WDP
also known as WorldCo), Kodak, and Kraft sponsorship of EPOC rides.
Box 4, Folder 3
WALT DISNEY'S WONDERFUL WORLD OF COLOR.
NBC. Inventory list of 1961-69 episodes by season, including sponsorhip for each episode.