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J. Walter Thompson Company scripts and production material, 1966-1984
PASC 167  
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Collection Details
 
Table of contents What's This?
  • Restrictions on Access
  • Restrictions on Use and Reproduction
  • Provenance/Source of Acquisition
  • Preferred Citation
  • Biography
  • Scope and Content
  • Organization and Arrangement

  • Title: J. Walter Thompson Company scripts and production material
    Collection number: PASC 167
    Contributing Institution: UCLA Library Special Collections
    Language of Material: English
    Physical Description: 2.5 linear ft. (6 boxes)
    Date (inclusive): 1966-1984
    Abstract: An early innovator in radio and television advertising, the J. Walter Thompson Company developed a leading edge in program production in both media. The collection consists of scripts and production material for television variety specials such as the Academy Awards (1966-68 and 1970-71), America's Junior Miss (1983), Country Music Awards (1982), and the Golden Globe Awards (1981).
    Physical location: Stored off-site at SRLF. Advance notice is required for access to the collection. Please contact UCLA Library Special Collections for paging information.
    Creator: J. Walter Thompson Company

    Restrictions on Access

    Open for research. STORED OFF-SITE AT SRLF. Advance notice is required for access to the collection. Please contact UCLA Library Special Collections for paging information.

    Restrictions on Use and Reproduction

    Property rights to the physical object belong to the UC Regents. Literary rights, including copyright, are retained by the creators and their heirs. It is the responsibility of the researcher to determine who holds the copyright and pursue the copyright owner or his or her heir for permission to publish where The UC Regents do not hold the copyright.

    Provenance/Source of Acquisition

    Gift of Farlan I. Myers, Senior Vice President for J. Walter Thompson Company, 1985.

    Preferred Citation

    [Identification of item], J. Walter Thompson Company scripts and production material (Collection PASC 167). UCLA Library Special Collections, Charles E. Young Research Library, UCLA.

    Biography

    An early innovator in radio and television advertising, the J. Walter Thompson Company quickly developed a leading edge in program production in both media. The company launched its Radio Department in 1927, then re-organized it as the Radio-Television- Film Department in 1955, with a focus on the emerging television market. JWT claimed credit for producing the first commercial TV program in 1930, and was the first agency to develop and maintain an in-house television workshop for pre-testing ideas, effects, and scripts; screen-testing new talent; and previewing commercials and programs for client approval. Biography

    Scope and Content

    Collection consists of scripts and production material for television variety specials featuring personalities such as Andy Williams, Barry Manilow, Bing Crosby, Bob Hope, Dick Van Dyke, Carol Burnett, Jack Benny, Johnny Carson, Mitzi Gaynor, Perry Como, Shirley MacLaine, and Gene Kelly. Also includes material for productions of the Academy Awards (1966-68 and 1970-71), America's Junior Miss (1983), Country Music Awards (1982), and the Golden Globe Awards (1981).

    Organization and Arrangement

    The collection is arranged alphabetically by program title.

    Subjects and Indexing Terms

    J. Walter Thompson Company–Archives
    Television producers and directors–Archival resources.